FUNERAL PARTY - FINALE

Music Video Research

By Jemma

• Within this shot, already the visual imagines are shown through a old retro camera which is seen as “Cool” these day’s and this can bring more attention

to younger audience as this is seen a trend in modern British/American society. The first few scene are very quick and only last up to 3 seconds or so, which tends to follow the typical conventions of a music video. Also the

music begins to be quiet dim and low toned which juxtaposes very well with the retro visual to give almost a old authentic home made music video.

• The are only a few references to voyeurism in this music video but one of them starts at the beginning of the music video where a young man is filming a girl on a retro camera and supposedly she is making “seductive” looks as

she is being filmed. This applies to Andrew Goodwins music video conventions. Also the use of filming while on a open back car whilst driving

through what looks to be the desert also gives this idea that’s apart of today youths “American Dream”.

As the music video progresses, we’re already have a idea of that this is more for youth culture as shown in the image below, firstly a girl graffiti’s a post sign

while in a hoody presents a rebellious nature modern day teenagers/young adults. Also She Graffiti’s “WASTED YOUTH” which a very familiar phrase with

youth, this can also associate with the Tumblrisation on music video’s. Also the use of a skate boarder promotes this idea of youths as its seen as a popular

activity and looks to give a more like boyish presentation.

• There are some direct links from the lyrics to the music video which illustrated the music video and this happens multiple times across the video, here we are shown in a medium long shot a few youths jumping over a fence

into someone’s back yard/garden and the direct to the lyrics “And all the words that we couldn't say, In the backyards where we used to stay”, which

shows relations from the lyrics to the video.

• Here we have a performance shot from the band which related to the typical conventions of a indie band and show the playing of their instruments are in

sync to the music. The instruments played are also that of a typical indie band with the roles of a Vocal, Guitarist, Bass and Keys. Also associating all the members clothing tends to be rather simplistic with graphic tee’s and

shirts which can relate to the indie/hipster fashion trend.

• There are also many close up shots of the lead vocalist which applies to Andrew Goodwins convention of a music video as

record companies are on demand to feature more of the lead singers appearance in the video, especially if they have a

handsome/beautiful appearance. The fact that more of the lead vocalist appears in the video the more they’ll get recognised by

the public.