The Future of Open Source Content ManagementGilbaneSF Conference

May 2010

Follow us on theFuture of Open Source CMS hashtag: #fosc

So what is the Future of Open Source CMS?

2000-2010: Proprietary ECM content silos era…

…and strong vendor lock-in

CMS Key Trend: Separation of Platforms and Applications/Products

Content-Enabled Runtime

Content Application Server

Content Middleware

Content Application Builder

Content Management Products

Composite Content Applications

User Experience

Content-Enabled Solutions

CEVA IDE

PaaS RIA Content Studio

Personas

Composite Content Platforms

SaaS

I am an engineer

Do you speak JEE/.Net?

Does it work with Spring? Does it support JSR283?

Where is the dev list?

Where are the Easter eggs?CMIS rocks!

A Composite Content Platform for Techies….

… to develop Content-Enabled Applications for Practitioners

CMS are indeed

Two Distinct Products

Addressing two audiences

Which require two different Business Models

1) Content-Enabled Products and Solutions

Reaching the Next Generation of Content-Enabled Applications

Increasingly Faster Pace of Innovations for Content-Enabled Applications

Personalized and Ubiquitous Content Consumption Experience

Social Groups and Workplaces

Personal and Portable Thinkboxes you can keep all-along your Life

Ideation and Market Predictions Rooms

New Ways to leverage your Social Intelligence

Curated Topical Information Hubs

Which content applications will be hot in the next years

Who Knows?(Certainly not the CMS Vendors)

CMS Mission Statement:

Ease the development of

social-enabled, semantically-rich, visually appealing content-safe and

Interoperable-ready

Composite Content Applications

Composite Development Tools Urgently NeededY. BARON

2) The Rise of Composite Content Platforms

But not the list of Valued Added Content Services your developers can rely upon

Structured, Unstructured, Videos, Office Files, Emails… all Content Objects are equal

Built-in Lifecycle Services: Any Content deserves a Retention Plan today

Built-in Semantic Services: TextMining into your information wealth

Built-in Social Services: Leverage your Interest Graph at best

Built-in Mashability Services: Reaching the Next Level of Content and Data Reuse

Buit-in Data Privacy Services: Personal vs Corporate vs Open Data

DataPortabilityPersonal Data

Content DRM

Content Licensing

Information Wallets

Content Enrichment Services

Are the Backbone of tomorrow Composite Content Solutions

Publishing Services

Social Networks

SemanticityInformation Access

Content Interoperabilityand Open Standards

Actionable Content

Indexing

Social Graph

CMIS

MultiChannel

Communities

File Plan Engagement &Collaboration

Rules

Web

MashabilityLibrary Services

UGC

Social Gadgets

Portlets

Mashups

Querystandards

Related Content

SocialRank

Dashboards

Activity Streams

Scanning&Imaging

Video

Images

(Coumpound)Documents

Email

Forms

Semantic Lifting

JCR

Scripting

Personalization

Multi-variate Testing

2009: Heavy custom integration needed to develop any new Content Application

Business Processing

Workflow

ECM Platform

WCM Platform

Portal Platform

Social Platform

Search Platform

Publishing Services

Social Networks

SemanticityInformation Access

Content Interoperabilityand Open Standards

Actionable Content

Indexing

Social Graph

CMIS

MultiChannel

Communities

File Plan Engagement &Collaboration

Rules

Web

MashabilityLibrary Services

UGC

Social Gadgets

Portlets

Mashups

Querystandards

Related Content

SocialRank

Dashboards

Activity Streams

Scanning&Imaging

Video

Images

(Coumpound)Documents

Email

Forms

Semantic Lifting

JCR

Scripting

Personalization

Multi-variate Testing

2010-2012: Document Centric vs Social Publishing Centric Platforms

Business Processing

Workflow

Document-Centric Platform Social Publishing-Centric Platform

Publishing Services

Social Networks

SemanticityInformation Access

Content Interoperabilityand Open Standards

Actionable Content

Indexing

Social Graph

CMIS

MultiChannel

Communities

File Plan Engagement &Collaboration

Rules

Web

MashabilityLibrary Services

UGC

Social Gadgets

Portlets

Mashups

Querystandards

Related Content

SocialRank

Dashboards

Activity Streams

Scanning&Imaging

Video

Images

(Coumpound)Documents

Email

Forms

Semantic Lifting

JCR

Scripting

Personalization

Multi-variate Testing

Business Processing

Workflow

Composite Content Platforms

2015: The best of all possible worlds under the same umbrella: utopia or soon a reality?

Conclusion: Merger of Application Servers and Content Stores

Composite Content Apps Builder

Agile Content Applications

Will drive a new Generation of Composite Content Platforms

RIA Content Studio

Natively Interoperability

Federated Content Explorer

Friction-less Integration

Data Portability

3) How do these trends impact Open Source CMS?

Open Source CMS from a Vendor perspective

Cost SharingSoftware Fondations

« Software is not an asset, it is a liability »

De-Facto Standards

Free Viral Marketing

Pimp My « Information » Ride

Custom Solutions

No Vendor Lock-in

Open Source CMS from a customer perspective

Free Beers

Common Open Source Business Model Pitfalls

Mixing Community Builds with Freemium Editions

Mixing OpenCore with Shareware 2.0

Mixing Developement Communities with Communities of Practice

“The real value comes from being able to concentrate on differentiating, user-centered applications – those can be still developed in a closed way, if the company believes that this gives them greater value; but the infrastructure and the 80% of non-differentiating software expenditure can be delivered at a much lower price point if developed in a shared way“

http://carlodaffara.conecta.it/?p=42

Reality: User-centered applications are different from Infrastructure

Nokia Maemo Platform

Layer your Open Source Strategy by Lines of Products

And find the right Value Proposition

LabsDevelopment Branch

For the OS Community

StableProduction Branch

For Users

Open Core

Open Derivatives Freemium/Trial Edition

Community Open Source

Dual GPL/Commercial licensing

Community Edition

Community Edition

Free Edition(Optional Support Program)

Commercial Editions

Usually Business-Friendly Licenses

Commercial Open Source

Proprietary Derivatives Free App-etitizers

Commercial EditionsRestricted Visible SourceProprietary license

Proprietary Software

Let’s now apply it to the CMS Industry

LabsDevelopment Branch

For the OS Community

StableProduction Branch

For Users

Composite Content Platform

Content ManagementProducts Freemium/Trial Edition

Community Open Source

Dual GPL/Commercial licensing

Community Edition

Community Edition

Free Edition(Optional Support Program)

Commercial Editions

Usually Business-Friendly Licenses

Commercial Open Source

Content-Enabled Applications/Solutions Free App-etitizers

Commercial AppsRestricted Visible Sourceor proprietary license

Proprietary Software

Sales Model

Fo

r P

ract

itio

ner

s (

Pro

duct

s)F

or

Dev

elo

per

s (

Pla

tfor

m)

Shared Infrastructure Libs

Content Application Server

Content-Enabled Solutions

Apache Spring

JBoss

Content StudioRIA Builder

Control andMonitoring Center

3rd PartyLibsTerracotta

Solution for Marketers

Subscriptions

Composite ContentPlatform & Runtime

Content Management Products

Solution For Information Workers

DMS

DAM

WCM

RM

E2.0

Community OSS /Business-FriendlyLicense

Any LicensesHybrid License / Prof. Open SourceGPL/Commercial

Online Communities

Social Media

Care

SaaS

Etc…

Dashboards

Indirect« Second-Level »OEM Subscriptions

Social WorkplacesPublic Sites

PaaS

Perpetual Licensing

CompositeContent

Applications

Subscriptions

( Composite Content Platforms+ Content-enabled Applications+ xCM Product Family )x Open Source _______________________First-Class Content Solutions for Tomorrow