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G2 Sales Engagement Software Report Spring 2020

G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

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Page 1: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

G2 Sales Engagement Software ReportSpring 2020

Page 2: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

G2 Sales Engagement Platform Rankings Overview .............................................03

About the Sales Engagement Software Category .................................................04

G2 Grid Report for Sales Engagement Software ...................................................05

About the Top-Ranked Solution: Groove ............................................................... 06

G2 Satisfaction Leader Rankings ......................................................................... 07

G2 Relationship Index Leader Rankings ............................................................... 08

Ranking of Top 4 Sales Engagement Platforms ....................................................09

Capabilities and Reviewer’s Company Size ................................................09

Integrated Workflows and Analytics ..........................................................10

Repeatability, Reportability, and Customization .........................................11

Groove Overview ................................................................................................. 13

Table of Contents

2S A N F R A N C I S C O | S E A T T L E | S A N D I E G O© 2020 Groove Labs, Inc. All rights reserved.

Page 3: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

G2 Sales Engagement PlatformRankings OverviewSpring 2020

Executive SummaryEvery quarter, G2 publishes its rankings of the top sales engagement platforms based on verified user reviews. This report summarizes the Spring 2020 rankings that were released on March 24, 2020. You’ll learn why Groove is leading the pack, as well as how the top providers are ranked across several criteria, including user satisfaction and G2’s proprietary Relationship Index and Momentum Grid®.

Whether you’re currently using a sales engagement platform or are looking to implement one, this guide will provide you with unique insights and third-party review data for making an informed decision.

About G2G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. With more than a million verified user reviews, G2’s platform helps 3 million users a month find and buy the best software for their businesses.

3S A N F R A N C I S C O | S E A T T L E | S A N D I E G O© 2020 Groove Labs, Inc. All rights reserved.

Page 4: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

About the Sales Engagement Software Category G2 has strict criteria for the 33 solutions that it includes in its Sales Engagement Software category grid. Here is how G2 describes the category in greater detail.

Sales engagement platforms streamline the sales process through integrations with CRM systems, sales communication channels and tools, management of sales messaging and materials, and automation of tasks, messages and workflows. This software enables companies to combine their sales and marketing efforts to create personalized and automated sales journeys; these can include emails, calls, social posts, meetings, and text messages.

By standardizing both messaging and the overall sales experience, teams can report on the effectiveness of specific messaging and tactics while also reducing administrative tasks for sales and customer success representatives. Sales engagement software will integrate with existing sales solutions, such as a team’s CRM platform, email software, email tracking software, outbound call tracking software, sales intelligence software or lead intelligence providers, and sales enablement software for collateral management, among others.

To qualify for inclusion in the Sales Engagement category, a product must:

• Be a sales-facing product meant for daily use by sales representatives

• Integrate sales communication channels (email, calls, social, etc.) within one cohesive platform

• Manage standardized sales content such as email templates, call scripts, presentations, social posts, and other marketing materials

• Automate multichannel communication sequences and workflows

• Provide analytics or insights into sales performance

4S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 5: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

G2 Grid Report for Sales Engagement PlatformsSpring 2020

Sales Engagement Platforms Grid Report DescriptionProducts shown on the Grid for Sales Engagement Platforms have received a minimum of 10 reviews/ratings in data gathered by March 23, 2020. Products are ranked by product and customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid.

G2 Sales Engagement Grid Quadrants

Contenters

While Contenders have high market presence scores, their product satisfaction scores are below the category averages.

Market Leaders

Market Leaders have the highest scores for both product satisfaction and market presence.Groove is #1 in product and customer satisfaction.

Niche

Niche solutions have low market presence and product satisfaction scores as compared to the rest of the category.

High Performers

While High Performers have high product satisfaction scores, they trail the rest of the category in market presence.

5S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 6: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

About the Top-Ranked Solution:

Groove has been named a Leader based on receiving a high product and customer satisfaction score across 60 attributes spanning product and service satisfaction as well as market presence. Groove received the highest Satisfaction score among all of the products in the sales engagement platform category. 98% of users rated it 4 or 5 stars, 95% of users believe it is headed in the right direction, and users said they would be likely to recommend Groove at a rate of 94%.

Groove is unique in that it is the only sales engagement platform that was built specifically for account executives, focusing on ease-of-use, advanced activity capture, and cross-team collaboration. The platform can also be configured to meet the complex requirements of different divisions and organizations within an enterprise, and leads the industry with a unique architecture that ensures the highest levels of security and compliance.

4.7 out of 5 stars (569 reviews)

Ownership

Groove

HQ Location

San Francisco, CA

Year Founded

2014

Employees

65

Company Website

www.groove.co

Satisfaction RatingsQuality of Support

Avg. 91%95%

Email Tracking/Automation

Avg. 92%96%

Ease of Use

Avg. 90%93%

CRM Integration

Avg. 91%95%

Meets Requirements

Avg. 90%93%

Task Management

Avg. 90%95%

Ease of Admin

Avg. 89%92%

Likely to Recommend

Avg. 90%94%

Ease of Doing Business With

Avg. 92%96%

Product Going in Right Direction

Avg. 88%95%

Ease of Setup

Avg. 88%92%

6S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 7: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

Satisfaction Product Satisfaction by Category NPS

Likely to Recommend

Product Going in Right

Direction?

Meets Requirements

Ease of Admin

Ease of Doing

Business

Quality of

Support

Ease of Setup

Ease of Use

Net Promoter

Groove 94% 95% 93% 92% 96% 95% 92% 93% 82

SalesLoft 88% 89% 90% 88% 92% 88% 87% 89% 60

YesWare 88% 83% 89% 88% 88% 87% 90% 90% 61

Outreach 87% 90% 89% 82% 89% 86% 80% 85% 52

User Satisfaction

G2 Satisfaction Leader RankingsGroove receives top Satisfaction Ratings when compared to other leading sales engagement platforms.

“Maximize Productivity and Buyer Attention”

“Groove has helped the reps prioritize who are the most engaged prospects and where they need to follow up next to maximize productivity and buyer attention. It also helps take the admin work out of logging their emails and meetings, which they very much appreciate. :)”

Danielle Marquis, VP of Revenue Operations, Zappi

7S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 8: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

G2 Relationship Index Leader RankingsGroove also received the highest G2 Relationship Index score, which is calculated by assessing scores across user satisfaction, ease of doing business with, quality of support, and likelihood to recommend the product.

About G2’s Relationship Index ScoreA product’s Relationship score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of relationship-related review questions.

Groove

SalesLoft

Outreach

Yesware

Ease of Business Likely to Recommend Quality of Support Other Factors SCORE

9.61

9.12

8.91

8.83

“The only true partner I have”

“Groove is the best. Out of the 10 tools that I manage in our Sales Ops tech stack, I would consider you as the only true partner I have. Groove has saved our sales team hundreds of hours by automating the logging of our activities and interactions with prospects and clients. I highly recommend it to any sales organization looking to be an efficient well-oiled machine!”

Philip M, Salesforce Admin, Good Data

8S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 9: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

The tables over the next three pages outline how Groove compares to its top competitors across 25+ categories. Groove received the highest product ratings across all categories in G2’s sales engagement platform rankings. While Groove’s customer satisfaction scores were the highest in their category, Groove received exceptionally high marks for their ease of doing business with, quality of customer support, email tracking/automation and CRM integration.

Ranking Top 4 Sales Engagement PlatformsCapabilities and Reviewer’s Company Size

Groove

Capabilities

Meets Requirements

569 reviews 1,736 reviews 1,653 reviews 682 reviews

Ease of Use

Ease of Setup

Ease of Admin

Quality of Support

Ease of Doing Business With

Product Direction (% positive)

Outreach SalesLoft Yesware

9.2Responses: 485

8.7Responses: 1525

8.9Responses: 1477

8.7Responses: 622

9.2Responses: 485

8.2Responses: 1531

8.7Responses: 1481

8.8Responses: 626

9.0Responses: 124

7.6Responses: 475

8.5Responses: 401

8.8Responses: 142

9.0Responses: 120

7.9Responses: 471

8.6Responses: 403

8.7Responses: 141

9.3Responses: 431

8.3Responses: 1429

8.6Responses: 1354

8.5Responses: 496

9.5Responses: 119

8.7Responses: 462

9.1Responses: 396

8.7Responses: 136

9.4Responses: 479

8.7Responses: 1524

8.7Responses: 1466

8.0Responses: 628

Reviewers’ Company Size

Small-Business (50 or fewer emp.)

Mid-Market (51 – 1,000 emp.)

Enterprise (> 1,000 emp.)

16.2% 18.5% 25.4% 43.1%

55.0% 65.0% 61.0% 48.0%

28.8% 16.6% 13.6% 8.8%

9S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 10: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

Groove’s support for integrated workflows across email, outbound calling, and SMS gives users the flexibility to engage contacts with coordinated and relevant communications. Unlike other sales engagement platforms that sync CRM data to internal databases, Groove’s native integration with Salesforce eliminates sync errors and data latency.

Ranking Top 4 Sales Engagement PlatformsIntegrated Workflows and Analytics

GrooveFeatures

Outreach SalesLoft Yesware

Integrated Workflows

Task Management

Email Tracking/ Automation

Calls and Voice

Other Outreach Options

CRM Integration

9.4Responses: 150

8.7Responses: 498

8.6Responses: 529

7.9Responses: 73

9.5Responses: 205

9.1Responses: 527

9.0Responses: 577

9.2Responses: 116

9.0Responses: 115

8.4Responses: 404

8.4Responses: 512

7.3Responses: 39

9.2Responses: 116

8.3Responses: 392

8.4Responses: 438

7.5Responses: 141

9.5Responses: 200

8.4Responses: 498

8.7Responses: 563

8.6Responses: 79

Analytics

Open Rates

Link Activity

Attachment Activity

9.3 8.9 8.4 8.8

9.2 8.5 8.4 8.5

9.1 8.0 8.4

Responses: 314

Responses: 307

Responses: 275

Responses: 810

Responses: 765

Responses: 871

Responses: 840

Responses: 709

Responses: 291

Responses: 276

Responses: 255

Feature not Available

10S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 11: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

Groove’s integration with Gmail and Microsoft Office 365 allows users to access all of Groove’s features from within the applications that they use everyday. Groove’s native Salesforce integration enables users to update custom fields and objects directly from their inbox. This approach ensures that Salesforce data is current and up-to-date, which improves sales communications and outcomes while helping to ensure accurate forecasting.

Ranking Top 4 Sales Engagement PlatformsRepeatability, Reportability, and Customization

GrooveFeatures

Outreach SalesLoft Yesware

Repeatability & Reportability

Content Management

Workflow Management

Workflow Performance

Sales Coaching and Insights

9.2Responses: 151

8.4Responses: 417

8.6Responses: 493

8.6Responses: 76

9.4Responses: 171

8.6Responses: 468

8.7Responses: 529

8.4Responses: 75

9.3Responses: 167

8.5Responses: 455

8.7Responses: 521

8.6Responses: 75

9.2Responses: 128

7.9Responses: 349

8.3Responses: 417

7.9Responses: 52

Customizations

Email Platform Integration

Email Scheduling

Email Categorization

Templates

Notifications

9.4 8.9 8.8 8.7

9.5

9.3

9.2

8.9

8.4

9.1

9.0

8.4

8.9

8.7

8.8

8.5

9.3 8.7 8.7

Responses: 334

Responses: 312

Responses: 245

Responses: 317

Responses: 317

Responses: 784

Responses: 805

Responses: 524

8.5Responses: 800

Responses: 811

Responses: 850

Responses: 824

Responses: 721

Responses: 839

Responses: 848

Responses: 255

Responses: 260

Responses: 105

Responses: 266

Responses: 279

11S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 12: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

Verified User Reviews from G2

“Groove makes it easy to send massive, personalized emails”

“The ease of creating, editing email templates is extremely useful, the ability to add notes, tags, postpone conversations and create rules and folders makes emails more organized than ever. It has a sidebar that opens in Gmail so you can see your account information when you open or format an email. I don’t really have anything bad to say about Groove, the use of all its features makes a difference when it comes to efficiency.”

Moustafa M., Account Manager, Marketing and Advertising, Uber

“Maximizes value from our investment in SFDC”

“Groove streamlines my entire workflow and helps my organization maximize value from our investment in SFDC, as few of our communications, contacts, etc. would realistically be logged in the system without this invaluable solution. I recommend Groove for any sales organization!”

Sam Spitz, Director of Enterprise Account Management, Yello

“Allows us to onboard more quickly and have data analytics”

“Groove has all of the essentials of a prospecting tool. Groove helps us create a repeatable outreach process that allows us to onboard more quickly and have data analytics to determine our most effective outreach combinations.”

Greg Larson, Sales and Revenue Operations Leader, Lingotek

12S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.

Page 13: G2 Sales Engagement Software ReportEase of Use Ease of Setup Ease of Admin Quality of Support Ease of Doing Business With Product Direction (% positive) Outreach SalesLoft Yesware

About GrooveGroove is a leading sales engagement platform that makes account-based revenue teams more efficient and effective at finding, landing, renewing and expanding revenue. Groove delivers a 10X productivity boost to your most expensive and valuable resources, enabling them to spend more time building relationships and generating revenue.

Over 40,000 sales development, account executive and customer success representatives use Groove at some of the world’s largest and fastest growing companies, including Google, Uber, Slack, Atlassian, Tipalti, and BBVA. Groove has earned the highest customer satisfaction rating on G2 in the sales engagement category for two years running.

Groove is one of the Inc. 5000 fastest-growing privately held companies in the U.S. and ranks #14 on the San Francisco Business Times’ “fastest-growing private companies in the Bay Area in 2019.” Founded in 2014, Groove is headquartered in San Francisco with offices in San Diego and Seattle. To learn more, visit https://groove.co.

Groove has ranked #1 in product and customer satisfaction across 33 Sales Engagement Software

providers on G2 for over two years in a row. As the only sales engagement platform that was built

specifically for account executives, Groove’s powerful and flexible platform is optimized for ease-of-

use, advanced activity capture, and cross-team collaboration.

Groove Sales Engagement Platform

REQUEST A DEMO

Ready to experience Groove for yourself?

• Email and calendar syncing and custom data collection

• Automated multi-step communication flows and analytics

• Cross-team collaboration and best practice sharing

• Automatic dialing, SMS, call-logging, and voicemail drop

• Activity logging, call stats, account-based engagement

• Navative Salesforce integration eliminates data latency and ensures accurate reporting.

Key Capabilities

13S A N F R A N C I S C O | S E A T T L E | S A N D I E G O © 2020 Groove Labs, Inc. All rights reserved.