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7/30/2019 G321 Magazine Initial Ideas - Formal Proposal
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TASK 9 FORMAL PROPOSAL (EXAMPLE BY STUDENT KAV)
Title of magazine
I have chosen to name my magazine Swag; this is because its short and catchy, also can be referred having up to
do date trends, as it is an urban term that is very familiar with my target audience. It also has the connotations of
being quite fresh, to represent the freshest magazine to include styles, gossip and fresh, new artists, like Mia, my
favourite artist.
Choice of genre
I have chosen hip hop as my genre, as I already have background knowledge within the genre, also as it is my
personal interest in music. This is since I have always been influenced by hip hop, as it reflects my personality
and style. Therefore I would know what would be expected in hip hop magazine. I am also a fan and have just
started buying Vibe magazine.
My Target audience
Hip hop stereo typical target audience would be Afro Caribbean males; however I am choosing to challenge this
by aiming the magazine at both females and males aged between 16-24.
However I have also decided to use a Asian female to be the front cover rather then afro Caribbean male, this is
since hip hop is very popular amongst Asians, so the magazine can be used to attracts all different types of
readers, as the latest super star MIA originally from Sri Lanka, shows that there are more ethnic people in hip
hop.Initial ideas for Front Cover
For my front cover, I am planning to use a medium shot of a Asian female artist, who is dressed very vibrantly,
also the image to reflect attitude rather sexuality, to show females can be as powerful as males in hip hop. I have
also decided to colour the title of the magazine orange, and use it as the house style colour throughout the
magazine. Furthermore for the sell lines, I would like it to be related to the artist on the front cover, latest
fashion trends and current hip hop artist.
Initial ideas for My Contents page
For my contents page, the masthead will be a large S to represent the name of my magazine, following by
contents, which will be placed in a contrasting colour in order to stand out. I will also place all the features along
the side which will be categorized. Whilst on the other side, there will be 1 dominant image of the cover girl,
followed by 3 smaller images, to show other features in the magazine. I will also be adding an editors note to my
readers.Initial ideas for my article
For the double page spread, I intent to do an interview with the cover girl (but Ill make sure she looks very
different to the cover image(clothes, background, type of shot etc) and it will be based on an ethnic female in the
hip hop industry. It will not be dominantly text based, as I will use the page to devote to images, this way readers
are able to find out her personality by giving a visual representation. I will do this by using 4 different pictures
with 4 different shot types.
Initial ideas for photographs
The front cover photography, I have decided to use a medium shot of my female artist. For the contents I will use
the dominant image of an MCU shot of the artist. However I have also chosen to have 3 other images, which will
be close ups of different features of the magazines, I will use a mixture of males and females to show the
magazine can also attract males. Lastly for the double page spread, I want to use 4 different camera shots, to
express the artist in the interview, I have chosen to use a close up to reveal facial expressions, a long shot to showher whole body language, a medium close up to focus the attention on her. And lastly a medium long shot to
reflect what her style is like. Furthermore I have used these shot types, as they most commonly found within hip
hop magazines. Ill probably go for a plain background-maybe black with pink? for the cover, but would
like a fun, funky feel for the background in the article with some music props such as a microphone,
amps etc-not sure yet