gagan sandhu

8/8/2019 gagan sandhu

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. . . .A. . . .

PRESENTATION

. . .ON. . .

MAHINDRA

SWARAJ

Submitted by:

Gagan Sandhu (209)


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CONTENTSsawraj INDIA

. . . . . India History

. . . . . Tractor Ind. Overview

. . . . . Company Profile

. . . . . Director of Boards

. . . . . Swaraj Now Mahindra

Some Other points

. . . . . Capital Structure

. . . . . Product Range

. . . . . SWOT

Swaraj Ratio Analysis

. . . . . History

. . . . . Strategies

. . . . . Toyota SWOT

A Case Study


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ABOUT INDIA

Population : over 1.18 billion(2nd )

Geographical Area : 3,287,590 km sq


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INDIAN TRACTOR INDUSTRY

Eicher Motors was the first Indian company to make

India's very first tractor. On 3rd September, 1960 the

company rolled out the first indigenously built tractor of

the country from its Faridabad factory. The birth of the

company dates back to 1948, when Good earth company

was set-up for the sales and service of imported tractorsin India.


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INDIAN TRACTOR INDUSTRY

The Indian tractor industry is the largest in the world and

accounts for one third of the global production.

Current capacity of the Indian tractor industry is 400,000 units

while the sales stands at 310,000 units per year.

Major players include M&M Ltd, Tractor and Farm Equipment

Ltd, International Tractors Ltd, Punjab Tractors Ltd and John

Deere.

93% of the demand comes from 12 major states, of which UP

is the largest market.


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COMPANY OVERVIEW

It was 27 June 1970 that PTL (Punjab Tractors Limited) was

established with the dual purpose of industrial and agricultural

growth. The Punjab Tractors Limited is an organization manufacturing

tractor namely SWARAJ .


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SHARING

4,52,000 No. of equity shares subscribed for by promoters, etc.

85,000 No. ofEquity Shares allotted to Indian Govt.

5,63,000 No. ofEquity shares offered to the public in August 1972.

2,550 forfeited equity shares either reissued or forfeiture annulled

in 1979.

4,40,000 bonus equity shares issued in 1980

15,016 Pref. shares redeemed in 1985.

9.5% pref. shares redeemed on 7th November, 1987.


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BOARD OF DIRECTORS

Fujio Cho ChairmanKatsuhiro Nakagawa Vice Chairman

Katsuaki Watanabe President

Tokuichi UranishiEx

ecutive Vice President

Tetsuo Hattori Managing Director

Hideaki Miyahara Corporate Auditor


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Swaraj Now Mahindra

In August 2008, the PUNJAB TRACTORS LIMITED was

taken by MAHINDRA & MAHINDRA LIMITED & PTL

becomes Pvt. Limited Company. So PTL is now a part of M

& M Group.Mahindra owns a majority stake in Punjab Tractors Limited

and had earlier acquired 63.33% stake in PTL in July 2007.

MHFL, a wholly owned subsidiary of M&M, currently holds

1.31% of PTL, and is also in the process of being mergedinto M&M.


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TOYOTA INDIA


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MEMBERS OF SWARAJ FAMILY


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Toyota Kirloskar Motor Pvt. LTD

Toyota cars came to India in 1997 throughcollaboration with the Kirloskar group As a j oint

venture between Kirloskar Group and Toyota Motor

Corporation, Toyota KirloskarMotor Private Limited.


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TOYOTA INDIA HISTORY

Date OfEstablishment October 6, 1997

Chairman Mr. Ryoichi Sasaki

V. Chairman Mr. Vikram S K

Managing Director Mr. H. Nakagawa

Deputy MD's Mr. Sandeep Singh

DMD, Commercial Mr. Shekar

Paid-In Capital Rs. 7 billion

Shareholders TMC (89% equity)

KG (11% equity)


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AUTOMOBILES

Toyota Qualis . . . . . .

. . . . . . Toyota Corolla


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Toyota Camry . . . . . .

. . . . . .Toyota Prado


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Toyota Innova. . . . . .

Toyota Landcruiser. . . . . .


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Toyota Fortuner

. . . . .

Toyota Prius

. . . . .


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STRATEGIES IN INDIA

Sales Strategy of Toyota in India

By 2010, the company expects its sales to grow more

than 15 percent from 2009, when it had sold 55,497 cars.The Indian unit of Toyota Motor Corp, expects to double

its sales in the next five to seven years, powered by its

Etios cars to be launched at the end of this year

Toyota Kirloskar, in which Toyota has a 89 percent equitystake, is expanding its dealership network to about 150

dealers by the end of this year.


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Diesel cars strategy

The world's largest carmaker, Toyota is evaluating options

to introduce a diesel version of its small car to be

launched in the Indian market by 2011.

We are keenly studying the diesel option for the small

car to be launched by 2011. It will depend on the market

and the government regulations regarding diesel engines


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Planning to Change Sourcing

Strategy

The company is changing its sourcing plans in

the country and intends to change the

components and equipment sourcing to

reduce its import costs. We will continue toimport from Japan ... some imports will happen

from Thailand, Taiwan and Indonesia and some

components will be locally sourced


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Small Car Strategy

The small car has, incidentally, been planned

for BRIC economies . To that extent, India

could end up being one of the importantmanufacturing hubs globally on the lines of

Thailand for the Innovative International

Multipurpose Vehicle project.


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TOYOTA UNITED STATES


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TOYOTA USA HISTORY

Toyota Motor Sales, U.S.A., Inc., was formed October 31, 1957

establishing its headquarters in a former Rambler dealership in

Hollywood, California. Sales began in 1958 and totaled a modest 288

vehicles . . . . 287 Toyopet Crown sedans and one Land Cruiser.


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TOYOTA USA STRATEGIES

Strategy for Growth . . . . . .

Tohaveasuccessfulstrategyforgrowth,

businessesmustfirstfind, evaluateand select

astrategytocaptureapotentialmarket. Since

itentered to American carmarket in 1967,Toyotahas developed a diversebusiness

portfolio with itsexistinglineofcarsas wellas

brandssuchasLexusand Scion.


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Toyota recall strategy . . . . . . .

Toyota Motor, its reputation tarnished by

recalls of millions of vehicles, scrambled to

reassure customers it has not sacrificed

safety to be world number one. it hadstarted shipping parts to US dealers to

repair the millions of vehicles recalled due to

sticking accelerator pedals.


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Toyota's Defense Strategy

Toyota is a Japanese company but

Japanese workers are no where to be

seen in the ads. Toyota has suddenlybecome all about American jobs for

American workers. Never mind that the

profits flow to Tokyo.


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SWOT


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. . . . . . . A Case Study

. . . . .Just in timeJust in time

Toyota dedicates its major portion of finances and

human power to well manage the operations in the

organization. Toyota works on just in time strategy.

By following this strategy Toyota tries to minimizethe efforts required in inventory control and

management.


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Toyota schedules its day to day operations on the basis ofstrict market analysis reports, which makes the company

able to predict about the demand for the finished goods inthe market. Operations mangers in Toyota use manyforecasting methods, mathematical models and analyticaltools to locate the actual figures of the market. On thebasis of these figure operation mangers make day to day

decision about traffic of inventory in the production plant.Operation mangers plan their inventory schedule in a way,so that no inventory gets accumulated in stores of Toyota.Each day material that comes in a plant get consumed for

production purpose and finished goods gets distributed tooutlets on the same day, so there is no accumulation of inventory at all. This reduces the cost required for storageof inventory. This strategy makes Toyota, a leader in the

automobile industry.


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