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darnell huber
paul ridley
CREATE A COOL NEW APPtask:
Books Business Catalogs Education Entertainment Finance Food Drink Games Health Fitness Lifestyle Medical Music Navigation News Photo Video Productivity Reference Social Networking Sports
Travel Utilities Weather
travel spending will reach $282.4 billion by 2018
78% of adults who use the internet and mobile apps have taken a vacation in the past 12 months
Mintel
what’s most important when planning a trip?
what’s most important when planning a trip?
SPENDING TIME WITH THE ONES YOU LOVE
HAVING NEW EXPERIENCES
RELAXATIONyou want to do everything you can to avoid stress
you want to try things you’ve never done and go places you’ve never seen
you want to do activities that everyone in the group can enjoy together
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Mintel
COMPETITION
User Generated Reviews and
Recommendation Apps
Utility Apps
Itinerary Management
Apps
Activity Apps
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COMPETITIONMOST TRAVEL APPS FOCUS ON UTILITY AS OPPOSED TO ADVENTURE
COMPETITIONMOST TRAVEL APPS FOCUS ON UTILITY AS OPPOSED TO ADVENTURE
occupancy
budget
group activities
personalization
PEOPLE NEED A PLATFORM THAT SUGGESTS POTENTIAL TRAVEL DESTINATIONS AND ACTIVITIES THAT EACH
MEMBER OF THE GROUP WOULD ENJOY.
mothersadventureseekers
like to travel somewhere different
every time
Willing to make travel plans with an unknown company
like trips where they are organized for
me
age: 30-5579M
Strongly Agree with the statements:
TARGET
Average number of domestic nights of last trip = 4
Average Amount spent last domestic trip = $571
Reason for travel was for vacation = 44%
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THE ULTIMATE GROUP ADVENTURE CURATORPOSITION
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IT’S A VIRTUAL TRAVEL AGENT FOR GROUP TRIPS
CONCEPT
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IT’S LIKE A VIRTUAL TRAVEL AGENT FOR GROUP TRIPS
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G A L L I V A N T
APP MOCKUP
each member must purchase and sign in separately
each member must purchase and sign in separately
each member must purchase and sign in separately
W i n te r 2 0 1 5 S m i t h F a m i l y R e u n i o n
G a l l i v a n t ’ s To p A d v e n t u reR e c o m m e n d a t i o n s
Bungee JumpingTahoe Adventures
Jacobson’s
Rhineland Sports
SnowshoeingLakeland Sports
Powder Trails
Ashley’s Gear
Brewery TourBlue Rhino Brewing Company
Stark Mountain Brewery
start new trip
explore itineraries
current trips
settings
start new trip
explore itineraries
current trips
settings
start new trip
explore itineraries
current trips
settings
link to Google Maps and website
API’s1234
In-app messaging
Address book
Link to: Device capabilities (GPS location)
Mobile identity API Toolkit (payments)
application program interface
brief1234
marketingo u t l i n e
Profile a real world group trip sponsored by Gallivant
Travel bloggers
Instagram Campaign How gallivant made a group, a guru of travel #GallivantGuru
Buzzfeed travel sponsors
GALLIVANTINGinto the future
encompass all aspects travelflights, lodging
social exploring
multivideo activity videos
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G A L L I V A N T
darnell huber
paul ridley