T H E G A L L U S Q U A R T E R

S T A B I L I S E E X I S T I N G!

ECONOMIC,!SOCIAL!

AND!

ECOLOGICAL!STRUCTURES!

AND!

D E V E L O P!THESE IN!

L O N G T E R M!

(Baustein 8/08 – Mission statement for the Urban Development of Frankfurt am Main)!

1 . T o s t i m u l a t e development of socially, e c o n o m i c a l l y a n d environmentally sustainable h o u s i n g i n t h e a r e a!

2. To build a character of the area, to make it more attractive and successful at t h e c i t y l e v e l!

G o a l a n d O b j e c t i v e s :!

LOCATION ANALYSIS

1947

2 0 0 9

 Public space!!Private open space!!Built space!

D w e l l i n g s !p e r h e c t a r e!

50!Occupat ion Index !30%!

D w e l l i n g s !p e r h e c t a r e!

126!Occupat ion Index !30%!

Is there anybody using the recently created pedestrian way (Denisweg)?!

C a r s o n t h e p l a y g r o u n d ?

SOCIO-ECONOMIC POTENTIALS

It is important not to see the neighbourhood as just a territorially bounded entity but as a series of overlapping social networks… the differences between neighbourhoods may perhaps best be understood as the differences between the form and content of social networks. !

Forrest and Kearns, 1999!

To l e r a n c e!

Source: OECD(2011), Society at a Glance 2011 - OECD Social Indicators(www.oecd.org/els/social/indicators/SAG)  

G e r m a n !multiculturalism!

Has ʻutterly f a i l e d ʼ !

http://www.guardian.co.uk/world/2010/oct/17/angela-merkel-german-multiculturalism-failed!

Social capital The value of social relations and the role of cooperation and confidence to get collective or economic results  

•  Jane Jacobs (1961) insisted that mix-used neighbourhoods are important for formation of social networks, which in their turn determine security, social cohesion and economic development of the cities!

•  Robert Putnam (1995) was convinced that social capital is a key component to building and maintaining democracy!

•  Fukuyama (2000) also argued that social capital, which he defined as shared norms or values that promote social cooperation, and which result in social relationships, is a precondition for successful development!

SOCIO-ECONOMIC PROFILE OF G A L L U S V I E R T E L!

Profile of the current residents!•  low-, medium- and high-income residents!•  diverse age!•  diverse nationalities with migrant background!•  mostly rented housing!•  daily commute for their jobs to other areas of Frankfurt  !

PROPOSED SOCIO-ECONOMIC STRATEGY O F G A L L U S V I E R T E L!

To create sustainable and diverse neighborhood environment, which encourages individual and collective development, and leads to initiating community-based socio-cultural activit ies and business projects .!Target group!

•  30-45 years old;!•  women and families with one child in average;!•  with middle and upper-middle income;!•  middle- to long-term rental, or owned housing !

* one-child family structure may create commonalities between people pertaining to different classes (cross-class socialization)!

MAIN AIMS OF ATTRACTING BUSINESSES  TO G A L L U S V I E R T E L!

1. serve the inhabitants;!

2. serve the adjacent neighborhoods and city center!

=> create workplaces for inhabitants of Gallus and neighboring areas!

CRITERIA  FOR  CHOOSING  POTENTIAL  BUSINESSES  F O R   G A L L U S   N E I G H B O U R H O O D!

•  environmentally clean!

•  not increasing the transport circulation within the area!

•  creating sufficient amount of workplaces!

•  positive or neutral influence on the image of the neighborhood!

•  relative location of organizations with the similar functions in adjacent neighbourhoods!

Needs of inhabitants to be served!Needs of inhabitants

Potential for business

Food shops - supermarket of middle or upper-middle level;  - shops with the authentic products

Eating out - cafes, restaurants Service outlets

- parking lot, hairdressing salon, shoe workshop, key workshop, clothes repairing workshop

Sport - sport-center with swimming pool, gym, different dance and sport classes

Opportunities for personal development  

- sport-center with swimming pool, gym, different dance and sport classes

Facilities for children

- kindergarden, children's development studio - playgrounds (in the green passage)

O t h e r b u s i n e s s f u n c t i o n sthat can be provided in Gallusviertel!•  Advertising, marketing agencies!•  Accounting agencies!•  Offices of the on-line shops!•  Arts and crafts companies (design, architecture, IT)!•  Shops for the plants and tools for gardening!

•  +Cultural communication center – opportunity for development of best-practices (i.e. dealing with waste,  energy; gardens planting, urban agriculture) in the form of small projects organised by community. !

•  Encouragement of the local residents to have a business!

P r o p o s a l s !

GREEN AREAS AND PUBLIC S P A C E S!

Principles to propose transformation:!  Free pedestrian circulation!

  Permanence and leisure!

  Community interaction and awareness!  Environmental improvement:!

  noise control!  reduction of air pollution!

  climate stabilization!

  biodiversity conservation!

Frankenallee: pedestrian way / public park

+ green + recreation areas + rehabilitation of playgrounds

Frankenallee becomes Frankenpark !

P r o p o s a l A !

P r o p o s a l B !

Stakeholder   Analysis!

Compatibility with the interest of involved stakeholders !Stakeholders   Benefits     Drawbacks  

Old  residents   New  public  spaces,  new  businesses,  more  places  to  spend  money,  greener  neighbourhood  

Possible  increase  in  rents,  decreasing  familiarity  with  own  area  

New  residents   New  houses,  a;rac<ve  and  vibrant  neighbourhood  

The  need  to  adapt  to  exis<ng  community  expecta<ons  

Government  Ins<tu<ons       Higher  taxes;  social,  environmental  and  economic  improvement  of  the  area,  happier  residents  

Addi<onal  costs  for  infrastructure  improvement,  complicated  process  of  public  consulta<ons,  

property    and  land  owners   Possible  increase  in  rent  income,  more  tenant  as  the  area  becomes  more  a;rac<ve  

Investors   High  return  on  ini<al  investment   Risks  associated  with  uncertainty  of  a  planning  process  

Exis<ng  commercial  renters   Financial  compensa<on  for  reloca<on,  opportunity  to  move  to  more  suitable  loca<on  (business  park)  

Need  to  relocate  ,  period  of  uncertainty,