GameStop & Digital Wallet Jonathan Rueda

Agenda

•  Set the stage •  Power Up Rewards

•  Powerful Pre-Orders

•  Q&A

Physical Rewards Card Issues

•  GameStop requires a physical card to… •  Use in store trade in value (aka my $)

•  Use PowerUp rewards points in store

•  Activate your online account

Problem! I lost my card! •  Can’t replace in store

•  Had to call 800 #

•  Only 1 replacement

•  6-8 Weeks for delivery!

My in store experience

Digital Rewards Card

UA to the rescue!

•  No more card to keep track of! •  Dynamic

•  Instant replacement •  Customer satisfaction!

•  Decrease in card costs •  Less support costs

•  Location aware •  Distribute via email, SMS, Social

Powerful Pre-Orders Before After

Powerful Pre-Orders

•  Exciting brand experience •  Much more informational

•  Opportunity for partner branding •  No need to track receipts

•  Reminder of what pre-orders customer has •  Passbook co-marketing app visibility

Powerful Pre-Orders

Powerful Pre-Orders “Xbox Use A Code”

Thank You