GARTH BROOKS EXPERIENCE NATCHEZ TO NOLA

Revenue Generating Promotion - WQNZ

SPONSOR OPPORTUNITIES

• Ticket Stop Location Sponsor - $1350

• On site winner got a pair of tickets to the sold out Garth Brooks/Trisha Yearwood concert in New

Orleans and 2 seats on the 95 Country Giant Party Bus with catered food, drinks, snacks and 2

limited edition Giant Party Bus T-shirts to be worn at the concert

• 14 total Ticket Stop Remotes offered to existing advertisers first

• Sponsorship package included:

• 10 thirty second spots

• 2 hour live broadcast including 7 live breaks

• Live mentions and recorded promos week of Ticket Stop

• Social Media posts on facebook, twitter, Instagram and ListenUpYall.com

• Winners must be present to win and can earn extra entries by being present longer, selfies in store

and posted to facebook, tweeted etc. tagging sponsor location and 95 Country

All 14 Ticket Stop packages were sold in one week

ALL THE FUN

THE NUMBERS

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

Gross Revenue Expenses Net Profit

Series 1 Series 2 Series 3

Gross Sales Revenue $17,500

Expenses

Talent Fees 2,100

Bus, Tip, Parking 1,950

Concert Tickets 3,675

T-Shirts (Trade) 770

Food (Trade) 550

Beer (donated) 0

Net Profit $8,455

RESULTS – WIN WIN WIN

SOCIAL MEDIA NUMBERS ON AIR PROMOTION DIRECTING LISTENERS TO SOCIAL MEDIA SITES

INCLUDING IMAGES OF SPONSOR MERCHANDISE

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

Total Reach Post Impressions

June 1 – July 10, 2015

95 Country ListsenUpYall

TAKEAWAY

• Promotions can be many things to many people

• The Best promotions can tick off ALL the boxes

• Revenue for Sales

• Revenue for Programming through talent fees

• Fun for the entire staff including office personnel

• Fun for the listeners

• Results for clients

Do what works best for your individual market and stations. Cash giveaways, guess the secret

sound, prize giveaways, concert series, etc. All have a certain appeal and if you really

concentrate on what will work well with your audience and your customers you can make

everyone happy, even GM’s, Sales Managers and Program Directors!