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GCAP Training and Outreach
Medha [email protected]
GCAP Annual Meeting (March 28, 2011)El Batan, Mexico
What do we want to achieve?
Increased institutional and farmer capacity Training courses and materials: Mexico-based and regional Outreach materials
Improve efficiency, increase impact Know your audience; materials must acknowledge constraints ICTs: Current and near future in your region
Knowledge management = creation, collection, storage, transformation, communication, and usability of
individual or institutional expertise and information
Effective KM = increased impact
WHO are our users/beneficiaries? WHAT do they need?
HOW can we ensure that they get it?
Scientist time and effort (evaluations/rewards must acknowledge) Basic CA course template? Share course materials via wiki or repository (give credit!)
New client types and needs (e.g., input providers, data mgmt) Identify audience, target training, partner with universities?
Potential for distance/self-learning? Internet and CD-based
Addressing training constraints
Knowledge, technology dissemination Recognize the “information chain”
What will information landscape look like 5 years from now?
Addressing outreach constraints
Info source Middlemen End user or beneficiary
Don’t know how to disseminate knowledge, technologies Identify a few key technologies to roll out Understand clients or users along information chain What works best to get location-specific info to clients? • Demos, Leaflets, Radio? TV? Mobile? Web? NGO/Church/CBO?…• Approach will differ by country, province, community, gender
Keep messages simple and accessible – not too technical!!!• Visual rather than textual, local language, women-focused…
Getting information FROM clients Traditional methods Mobile: photos; SMS; simple mobile-based forms
Addressing outreach constraints
Addressing outreach constraints “Effect of CA…not visible in the 1st year…”
“Limited knowledge of farmers and other stakeholders…”“Extensionist knowledge and performance could be better…”
Training of “middlemen” and farmers; farmers as trainers Material – appropriately target user (e.g. farmer vs extension) Outreach kit? • Control vs. CA plot photos; “physical evidence” (e.g. 1+ year CA soils);
“how to” video via portable DVD player; leaflets; etc.
Delivery in variety of media formats (radio, TV, paper, mobile…)
Integrate info- save time, reduce redundancy, support learning• Partners; website (ours, others); other options…
Thanks!
