GDC iPhone Summit ... Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010

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  • Copyright©2010, Ideaworks3D Ltd. 2

    Russell Clarke - iPhone Post-mortem

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    This Presentation

    Some background

    Challenges

    Development

    Some lessons

    Did we succeed?

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    Ideaworks Game Studio

    Ideaworks3D founded 1998

    Cross-platform mobile games technology

    Ideaworks Game Studio set up 2004

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    Ideaworks Game Studio

    Started developing for iPhone in 2008

    5 App Store releases in 2009

    IGS build games on Airplay SDK (from Ideaworks Labs)

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    Our Partners

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    CoD: WaW: Zombies

    Not in original spec

    “lunchtime” project

    Frantic, arcade fun

    An instant hit

    Extended in DLC

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    Zombies on iPhone

    First talks March 2009

    App Store

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    Challenges

    Platform Market Design

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    The Platform

    iPhone is:

    iPhone is not:

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    The Market

    Who are we selling to?

    Look at what’s popular:

    COD: Z not a casual game

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    Design Goals

    High-value, non-casual

    What makes you re-launch the game?

    Define the Zombies experience

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    The Prototype

    Focus on key areas

    Benchmark numbers:

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    Development

    Controls Authenticity Multiplayer

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    Controls

    FPS Controls:

    Console controller:

    iPhone:

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    Controls

    Automated movement?

    Retains strategy

    A very different game

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    Controls

    Compromise

    Choice

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    Controls

    No-one likes compromise!

    Accelerometer: a better solution?

    Steering motion is the only way

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    Authenticity

    Preserving quality on a smaller device

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    Detail

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    More Detail

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    What you don’t see

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    Keep It Simple

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    Multiplayer

    Co-operation: essential to the game

    A big challenge! How high to aim?

    Prototype dev could not answer

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    Multiplayer

    Tiered goals:

    Time would tell which tier we could achieve

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    Lessons

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    Crouching Thumbstick, Hidden Option

    Presentation matters!

    Default option looked similar to other games

    Choice irrelevant if users not aware of it

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    Performance

    Ideaworks expect to set the bar high

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    Performance

    Verrückt: a real test

    1st gen devices suffered

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    Piracy

    Received wisdom

    But… evidence of conversions

    Installing cracked apps is very easy

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    Success?

    Commercial:

    Critical:

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    Success?

    “The best fun I've had to date on my iPod Touch! ”

    “OMG!!!! It's amazing sooooo amazing”

    “This is Pretty. Un. Believable.”

    “I need to keep a constant power source with me, I play it that much lol”

    “It’s like magic in my hand”

    “I wish I could get this. I only have 2.97 in my account! ”

    “The best handheld game I’ve played. Period.”

    “The tilt controls on this game are perfect”

    “HOLY **** ON A DRAGON!!!! I want to leave work now!”

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