Gdynia campaigns in SEGMENT

NEW EMPLOYEES(status seekers, reluctant pragmatist, car contemplators) The campaign will be implemented in the 7 companies, which agreed to take part. We have invited 9 companies, which together employed at least 224 new employees in the year 2011.

NEW PRIMARY SCHOOL PUPILS (dissatisfied drivers, image-conscious inteders and car contemplators)We will organise a walking bus plus a promotion campaign of walking to school in primary schools. Our total target is 12 schools and 1700 pupils.

NEW PARENTS(Status seekers, sceptical intenders, conscious car addicts)Magazine and posters for new parents to read in 7 health centers. Total target group is 2553.

Gdynia campaigns in SEGMENT

NEW EMPLOYEES

Who are our targets? - status seekers, reluctant pragmatists

Men, young, single/ married no children, work - career, cycling is the only option, cycling is to let them express themselves, want to be fit,stand out of the crowd, outgoing, fun-loving

Gdynia campaigns in SEGMENT

Our campaign: POSTERS

Gdynia campaigns in SEGMENT

CYCLING COMPETITION

30 new employees taking part from companies– received free bicycle service coupons, now 16 new emploeyees cycle to work regularly

Cinema tickets „Sustainable prizes” for 3 overall winners

Gdynia campaigns in SEGMENT

Gdynia campaigns in SEGMENT

POSITIVE BICYCLES

Gdynia campaign in SEGMENTDECORATED BICYCLES

Gdynia campaigns in SEGMENT

COMPANY BICYCLES - A TASTER

Gdynia campaigns in SEGMENT

NEW EMPLOYEES

Who are our targets? - car cantemplatorsWomen Work full timeAlready use public transport a lotLikes public transport generally because has no alternativeFeel worse than people who have a car – less mobile, dependentWould like Public Transport to be less stressful, have priority on roads, cheaper, less crowded and would like to have more information about bus services,Not convinced about environmental issuesVery negative about cycling and walking