Upload
utsav-mahendra
View
216
Download
0
Embed Size (px)
Citation preview
7/31/2019 Generation and Screening of Project Ideas Project Management
1/25
Click to edit Master subtitle style
8/1/12
Generation And Screening Of
Project Ideas
7/31/2019 Generation and Screening of Project Ideas Project Management
2/25
7/31/2019 Generation and Screening of Project Ideas Project Management
3/25
8/1/12
Generation Of Ideas
o Most of the project ideas
involve combiningexisting fields oftechnology or offeringvariants of presentproduct or services.
7/31/2019 Generation and Screening of Project Ideas Project Management
4/25
8/1/12
Stimulating The Flow of ideas
o
SWOT Analysiso Clear Articulation Of Objectives Cost reduction Productivity improvement
Increase in capacity utilization Improvement in contribution margin Expansion into promising field
A clear articulation and prioritization of objectives helps
in channelizing the efforts of employees and productionthem to think more imaginatively
7/31/2019 Generation and Screening of Project Ideas Project Management
5/25
8/1/12
Stimulating The Flow Of Idea
o
Fostering The Conducive Climate
7/31/2019 Generation and Screening of Project Ideas Project Management
6/25
8/1/12
Monitoring The Environmento Firm must systematically monitor the environment
and access its competitive abilities. For the purposeof monitoring, the business environment may bedivided into six categories:-
v Economic sectorv Governmental sectorv Technological sectorv Socio-demographic sectorv Competition sectorv Supplier sector
7/31/2019 Generation and Screening of Project Ideas Project Management
7/25
8/1/12
Economic Sector
o
State Of The Economyo Overall Rate Of growtho Growth rate of primary , secondary and tertiary
sectoro
Cyclical fluctuationo Linkage with the world economyo Trade surplus / deficito Balance payment situation
7/31/2019 Generation and Screening of Project Ideas Project Management
8/25
8/1/12
Governmental Sector
o
Industry Policyo Government Plans and Projectso Tax Frameworko Subsidies, incentives and concessionso
Import and export policieso Financing normso Lending conditions of financial institutions and
commercial banks
7/31/2019 Generation and Screening of Project Ideas Project Management
9/25
8/1/12
Technological Sector
o
Emergence of new technologieso Access to technical know how, foreign as well as
indigenouso Receptiveness on the part of industries
7/31/2019 Generation and Screening of Project Ideas Project Management
10/25
8/1/12
Socio-Demographic Sector
o
Population trendso Age shift in populationo Income distributiono Education profileo
Employment Of Womeno Attitudes toward consumption and investment
7/31/2019 Generation and Screening of Project Ideas Project Management
11/25
8/1/12
Competition Sector
o
Number of firms in the industry and the market shareof the top few ( four or few)
o Degree of homogeneity and differentiation amongproducts
o
Entry barriero Comparison with substitutes in term of quality, price,
appeal and functional performanceo Marketing policies and practices
7/31/2019 Generation and Screening of Project Ideas Project Management
12/25
8/1/12
Supplier Sectors
o
Availability and cost of raw materials and subassemblies
o Availability and cost of energyo Availability and cost of money
7/31/2019 Generation and Screening of Project Ideas Project Management
13/25
8/1/12
Corporate Appraisal
o A realistic appraisal of corporate strength and
weakness is essential for identifying investmentopportunities which can be profitably exploited. Thebroad and important aspects are:-
o Marketing and Distributiono Production and Operationso Research and Developmento Corporate Resource And Personnelo Finance and Accounting
7/31/2019 Generation and Screening of Project Ideas Project Management
14/25
8/1/12
Marketing and Distribution
o
Market Imageo Product lineo Market Shareo Distribution networko
Customer Loyaltyo Marketing and distribution
7/31/2019 Generation and Screening of Project Ideas Project Management
15/25
8/1/12
Production And Operations
o
Condition and Capacity of plant and machineryo Availability of raw materials, sub-assemblies and
powerso Degree of vertical integrationo
Location advantageo Cost structure
7/31/2019 Generation and Screening of Project Ideas Project Management
16/25
8/1/12
Research and Development
o
Research capabilities of the firmo Track record of new product developmento Laboratories and testing facilitieso Coordination between research and operations
7/31/2019 Generation and Screening of Project Ideas Project Management
17/25
8/1/12
Corporate Resources andPersonnelo
Corporate Imageo Clout with governmental and regulatory agencieso Dynamism of top managemento Competence and commitment of employees
o
State of industrial relations
7/31/2019 Generation and Screening of Project Ideas Project Management
18/25
8/1/12
Finance And Accounting
o
Financial leverage and borrowing capacityo Cost of Capitalo Tax Situationo Relations with shareholders and creditors
o
Accounting and control systemo Cash flow and liquidity
7/31/2019 Generation and Screening of Project Ideas Project Management
19/25
8/1/12
Profit Potential Of Industries:Porter Model
Profit potential of an industry depends on the combinedstrength of the following five basic competitive forces:-q Threats of new entrantsq Rivalry among existing firms
q Pressure from substitute productq Bargaining power of buyerq Bargaining power of seller
Forces Driving Industry
7/31/2019 Generation and Screening of Project Ideas Project Management
20/25
8/1/12
Forces Driving IndustryCompetition
PotentialEntrants
Suppliers
Substitutes
Buyers
THE
INDUSTRYRivalryAmongExisting
Firms
Threats OfNewEntrantsBargainin
g PowerOfSuppliers
BargainingPower OfBuyersThreats
OfSubstituteProducts
7/31/2019 Generation and Screening of Project Ideas Project Management
21/25
8/1/12
Threats Of New Entrantso New entrants add capacity, inflate costs, push prices
down, and reduce profitability. If an industry faces thethreat of new entrant, its profit potential would belimited. The threats from new entrants is low if theentry barrier confer an advantage existing firm anddeter new entrants.
7/31/2019 Generation and Screening of Project Ideas Project Management
22/25
8/1/12
Threats Of New Entrants
o The new entrants have to invests substantialresources to enter the industry
o Economies of scale are enjoyed by the industryo Existing firms control the distribution channels,
benefit from product differentiation in the form ofbrand image and customer loyalty
o
Switching costs- these are essentially one time costsof switching from the products of one supplier toanother are high
o The government policy limits or even prevents new
entrants
7/31/2019 Generation and Screening of Project Ideas Project Management
23/25
8/1/12
Rivalry Between Existing Firmso Firms in an industry compete on the basis of
price, quality, promotion, service, warrantiesand so on. If the rivalry between the firms inan industry is strong, competitive movesand countermoves dampen the average
profitability of the industry. The intensity ofrivalry in an industry tends to be high when:-
7/31/2019 Generation and Screening of Project Ideas Project Management
24/25
8/1/12
Rivalry Between Existing Firms
o
The number of competitors in the industry is largeo At least a few firms are relatively balanced and
capable of engaging in a sustained competitive battleo The industry growth is sluggish, prodding firms
7/31/2019 Generation and Screening of Project Ideas Project Management
25/25
8/1/12