ã2018 The Female Solopreneur Classroom BRAND STRATEGY WORKBOOK

GET CRYSTAL CLEAR WITH YOUR BRAND MESSAGING

Why build a brand strategy? A brand strategy is a document that reflects your vision, goals, expectations and methods of operating. The purpose of developing a branding strategy is to keep you, your employees and consultants, focused in one direction. Completing a strategy ensures you have this very important conversation – it is like a roadmap to create success! The process starts with examining and clarifying your goals, vision the product/service you are sharing. Branding is actually choosing strategically the way you want others to perceive you. A great strategy will trigger a planned and favourable emotional response in your target audience. Once you have completed your Brand Strategy Workbook, you will have a crystal clear brand strategy that you can share, build and change as your business grows and evolves. Refer to it when writing content for your programs, website, blog, profiles etc. A lot of work is required to build a strong foundation but the work that you put into creating your brand strategy now will sustain a growing, authentic, profitable business!

“To accomplish great things we must not only act but also dream, not only plan but also believe.” ~ Anatole France

This work book was completed on: _______________________________________________

ã2018 The Female Solopreneur Classroom BRAND STRATEGY WORKBOOK

BRAND ESSENCE: _______________________________________________________

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BRAND PERSONALITY: __________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________

ã2018 The Female Solopreneur Classroom BRAND STRATEGY WORKBOOK

BRAND PURPOSE: _______________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________

BRAND VISION: ___________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________

ã2018 The Female Solopreneur Classroom BRAND STRATEGY WORKBOOK

BRAND MISSION: _________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________

BRAND STORY: ___________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________

ã2018 The Female Solopreneur Classroom BRAND STRATEGY WORKBOOK

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TARGET AUDIENCE: ______________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________

ã2018 The Female Solopreneur Classroom BRAND STRATEGY WORKBOOK

BRAND IMAGERY: ________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________

COPYRIGHT & PERMISSIONS

Copyright © 2018 The Female Solopreneur Community All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or in any means – by electronic, mechanical, photocopying, recording or otherwise – without prior written permission. Requests to the author for permission should be addressed to the following email: hello@femalesolopreneurcommunity.com Every company and individuals needs are different and the advice and strategies contained herein may not be suitable for your situation. You may discover there are other methods and materials to accomplish the same end result. The methods describe within this eBook are the author’s personal thoughts. The author has made every effort to ensure the accuracy of the information within this book was correct at time of publication. The author does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause.