19
Social-Media-Made- Easy.co.uk Get In with LinkedIn Russell Chesler Director Achieve IT Consulting

Get In with Linked In

Embed Size (px)

DESCRIPTION

As presented at the BNI London North East International Networking Week Event on 7 Feb 2011. This presentation gives tips and advice on how to effectively use LinkedIn to expand your online networking activities.

Citation preview

Page 1: Get In with Linked In

Social-Media-Made-Easy.co.uk

Get In with LinkedIn

Russell Chesler

Director

Achieve IT Consulting

Page 2: Get In with Linked In

Social-Media-Made-Easy.co.uk

Introduction to LinkedIn

• What is LinkedIn?– 90m users in 200 Countries, 5m in UK alone– 3 Primary Aims– Reconnect, Prospect, Interact

• Join in the discussion

• Job Hunting or Hiring

• Get introduced to that dream referral!

Page 3: Get In with Linked In

Social-Media-Made-Easy.co.uk

Why get involved?

• Online becoming more mainstream

• Builds your credibility

• Expert in your field

• If you don’t, someone else will!

Page 4: Get In with Linked In

Social-Media-Made-Easy.co.uk

How to Build a Great ProfileBasic Info

Name

Title

Current Position

Photo

Education

Websites

Twitter

Page 5: Get In with Linked In

Social-Media-Made-Easy.co.uk

How to Build a Great Profile

Summary

60 Seconds

What you do

Why you stand out

Why use you over someone else?

Page 6: Get In with Linked In

Social-Media-Made-Easy.co.uk

How to Build a Great ProfileExperience

Previous Jobs

Timelines

Don’t leave gaps!

Page 7: Get In with Linked In

Social-Media-Made-Easy.co.uk

How to Build a Great ProfileRecommendations

Stand Out

Build Credibility

IFDAYDG

Page 8: Get In with Linked In

Social-Media-Made-Easy.co.uk

Example of a Great Profile

Page 9: Get In with Linked In

Social-Media-Made-Easy.co.uk

Example of a Poor Profile

Page 10: Get In with Linked In

Social-Media-Made-Easy.co.uk

Developing Your Network

• Why?

Page 11: Get In with Linked In

Social-Media-Made-Easy.co.uk

Developing Your Network

• How:– Import from Webmail– Import from Outlook– Search– LinkedIn’s “People You May Know”

Page 12: Get In with Linked In

Social-Media-Made-Easy.co.uk

Groups

• What are they?– Profession– Interests– Organisation– Membership groups (e.g. BNI)

• Why Join them?– Contribute to Discussions– Network with new people– Opportunity to soft sell– Search Engines love content!

Page 13: Get In with Linked In

Social-Media-Made-Easy.co.uk

Get Introduced!

1. Check if the name you’re after is on LinkedIn

2. Click on the “Get Introduced Link

Page 14: Get In with Linked In

Social-Media-Made-Easy.co.uk

Get Introduced!

Select a contact to make the introduction

Page 15: Get In with Linked In

Social-Media-Made-Easy.co.uk

Get Introduced!1. Fill in your details

2. Include message for person you are being introduced to

3. Include a message for the person who will be making the introduction

4. Send

5. Follow-up!

Page 16: Get In with Linked In

Social-Media-Made-Easy.co.uk

LinkedIn Premium Accounts

- 3 Types ranging from $25-$100 a month

- Inmails

- Better Search Results

- Profile Organiser tools

Page 17: Get In with Linked In

Social-Media-Made-Easy.co.uk

5 Habits of Highly Effective Networkers

1) Great Profile

2) Expansive Network

3) Recommendations

4) Groups

5) Actively involved in discussions

Page 18: Get In with Linked In

Social-Media-Made-Easy.co.uk

Time to get volved!

Page 19: Get In with Linked In

Social-Media-Made-Easy.co.uk

Thank you for listening!

Russell Chesler, Director

Achieve IT Consulting

[email protected]

020 8958 1772 | 07598 187 111