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Get your Bishop on Twitter… and keep him there! Annette Gonzales Taylor Director of Communications, Catholic Diocese of Dallas Cynthia Gill Bates New Media Specialist, Catholic Diocese of Dallas

Get your Bishop on Twitter… and keep him there!

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Get your Bishop on Twitter… and keep him there!. Annette Gonzales Taylor Director of Communications, Catholic Diocese of Dallas Cynthia Gill Bates New Media Specialist, Catholic Diocese of Dallas. Why should your bishop be on Twitter?. - PowerPoint PPT Presentation

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Page 1: Get your Bishop on Twitter… and keep him there!

Get your Bishop on Twitter…and keep him there!

Annette Gonzales TaylorDirector of Communications, Catholic Diocese of Dallas

Cynthia Gill BatesNew Media Specialist, Catholic Diocese of Dallas

Page 2: Get your Bishop on Twitter… and keep him there!

Why should your bishop

be on Twitter?

Page 3: Get your Bishop on Twitter… and keep him there!

And they were all filled with the holy Spirit and began to speak in different tongues, as the Spirit enabled them to proclaim.

Acts 2:4

Page 4: Get your Bishop on Twitter… and keep him there!

Believers are increasingly aware that, unless the Good News is

made known also in the digital world, it may be absent in the experience of many people for whom this existential space is

important.- Message of His Holiness Pope Benedict XVI for the 47th World Communications Day

Page 5: Get your Bishop on Twitter… and keep him there!

Twitter StatsMonthly Active Users:

255 MillionDaily Active Users:

100 Million

Page 6: Get your Bishop on Twitter… and keep him there!

Average time per month spent by users

on Twitter:170 Minutes

Page 7: Get your Bishop on Twitter… and keep him there!

Percentage of Twitter users that check

Twitter multiple times a day:29%

Page 8: Get your Bishop on Twitter… and keep him there!

Percentage of Twitter users that use it at least

once a day:

46%

Page 10: Get your Bishop on Twitter… and keep him there!

Source: Catholic New Media Use in the United States, 2012Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.

Page 11: Get your Bishop on Twitter… and keep him there!

Catholic New Media Use

• 9% visit parish website regularly• 4% visit their diocesan website• 2% regularly use a website

associated with one of the Church’s educational institutions (from elementary schools to colleges)

• 2% regularly use a Catholic news website

Source: Catholic New Media Use in the United States, 2012Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.

Page 12: Get your Bishop on Twitter… and keep him there!

Source: Catholic New Media Use in the United States, 2012Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.

Page 13: Get your Bishop on Twitter… and keep him there!

Catholic New Media UseOne of the main concerns for the Church’s presence online

• Reluctance by Catholic Church leaders to use the internet (42%)

Source: Catholic New Media Use in the United States, 2012Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.

Page 14: Get your Bishop on Twitter… and keep him there!

Image Credit: http://instagram.com/p/nm695/#

Page 15: Get your Bishop on Twitter… and keep him there!

Making the proposal

Talk to your Bishop about getting on Twitter

Page 16: Get your Bishop on Twitter… and keep him there!

Step 1:Do your homework and have a plan

Page 17: Get your Bishop on Twitter… and keep him there!

What will be expected of

Bishop?

Page 18: Get your Bishop on Twitter… and keep him there!

Find options to support Bishop

with tweets

Page 19: Get your Bishop on Twitter… and keep him there!
Page 20: Get your Bishop on Twitter… and keep him there!

Automated content?

Page 21: Get your Bishop on Twitter… and keep him there!

Select Technical Support and

Graphic Design contacts

Page 22: Get your Bishop on Twitter… and keep him there!

Define chain of command for crisis

management

Page 23: Get your Bishop on Twitter… and keep him there!

Step 2:Open the discussion with Bishop

Page 24: Get your Bishop on Twitter… and keep him there!

Make sure to say:

EASYSIMPLE

YOU CAN DO THIS!

Page 25: Get your Bishop on Twitter… and keep him there!

Show the benefits of a Twitter

account

Page 26: Get your Bishop on Twitter… and keep him there!
Page 27: Get your Bishop on Twitter… and keep him there!

Show examples of other Tweeting

Bishops

Page 28: Get your Bishop on Twitter… and keep him there!

@BishopBarnes@BishopSeitz

@BishopMorlino @OCBishop

@bishop_conley@ArchbishpSample

@CardinalSean@abp_carlson@Bishopoftyler@BishopStika

Page 29: Get your Bishop on Twitter… and keep him there!

Mentions:• A Tweet containing

another user's Twitter username, preceded by the "@" symbol

Negative Mentions – what should you do?

Page 30: Get your Bishop on Twitter… and keep him there!

Refine your plan as needed

Page 31: Get your Bishop on Twitter… and keep him there!

Refine your plan as needed

Page 32: Get your Bishop on Twitter… and keep him there!
Page 33: Get your Bishop on Twitter… and keep him there!

Step 3:Get your Bishop set up on Twitter

Page 34: Get your Bishop on Twitter… and keep him there!

Sign Up for TwitterSelect a good Twitter name!

FirstLast - @BishopSeitzFirst_Last - @bishop_farrell

@Bishop_Jenky Location - @Bishopoftyler (Strickland) @ArchbishopOKC (Coakley)

Abbreviations - @BpDavidRicken @abp_carlson

Catchy Phrase - @Pontifex @OCBishop

(Vann, Orange County)

Page 35: Get your Bishop on Twitter… and keep him there!

Find people to follow

Page 36: Get your Bishop on Twitter… and keep him there!

Create a bio (160 characters)

Bishop Kevin Farrell was appointed Seventh Bishop of the Diocese of Dallas on March 6, 2007 by Pope

Emeritus Benedict.

Page 37: Get your Bishop on Twitter… and keep him there!

Twitter GraphicsHeader Photo

1500 pixels wide by 500 pixels high(Tip: Upload high-res or

3000x1000)

Profile Photo400 pixels by 400 pixels

Page 38: Get your Bishop on Twitter… and keep him there!
Page 39: Get your Bishop on Twitter… and keep him there!

Step 4:Teach your bishop to use Twitter

Page 40: Get your Bishop on Twitter… and keep him there!

Easiest Way:Twitter phone app for iPhone or Android

Page 41: Get your Bishop on Twitter… and keep him there!

Tweet online:Twitter.com

Page 42: Get your Bishop on Twitter… and keep him there!

Twitter terms• Tweet• Retweet• @Replies• #hashtag

Page 43: Get your Bishop on Twitter… and keep him there!

Tweet:• 140 Characters of

text• May include

image• May include link

Source: Twitter.com

Page 44: Get your Bishop on Twitter… and keep him there!
Page 45: Get your Bishop on Twitter… and keep him there!
Page 46: Get your Bishop on Twitter… and keep him there!

Mentions:• A Tweet containing

another user's Twitter username, preceded by the "@" symbol

Source: Twitter.com

Page 47: Get your Bishop on Twitter… and keep him there!
Page 48: Get your Bishop on Twitter… and keep him there!
Page 49: Get your Bishop on Twitter… and keep him there!

Reweet:• Sharing content

of others with their handle

• Two-click update

Source: Twitter.com

Page 50: Get your Bishop on Twitter… and keep him there!

Reweet:

Page 52: Get your Bishop on Twitter… and keep him there!
Page 54: Get your Bishop on Twitter… and keep him there!

BONUS ROUNDAdvanced support and maintenance for Twitter accounts

Page 56: Get your Bishop on Twitter… and keep him there!

Schedule tweets with

Page 57: Get your Bishop on Twitter… and keep him there!

Four steps for getting your Bishop on Twitter:Do your homework and have a planOpen the discussion with BishopGet your Bishop set up on TwitterTeach your bishop to use Twitter

Source: Twitter.com

Page 58: Get your Bishop on Twitter… and keep him there!

For More Information on Twitter as well as a copy of this presentationwww.cathdal.org/tweet