Upload
soyala
View
33
Download
1
Embed Size (px)
DESCRIPTION
Get your Bishop on Twitter… and keep him there!. Annette Gonzales Taylor Director of Communications, Catholic Diocese of Dallas Cynthia Gill Bates New Media Specialist, Catholic Diocese of Dallas. Why should your bishop be on Twitter?. - PowerPoint PPT Presentation
Citation preview
Get your Bishop on Twitter…and keep him there!
Annette Gonzales TaylorDirector of Communications, Catholic Diocese of Dallas
Cynthia Gill BatesNew Media Specialist, Catholic Diocese of Dallas
Why should your bishop
be on Twitter?
And they were all filled with the holy Spirit and began to speak in different tongues, as the Spirit enabled them to proclaim.
Acts 2:4
Believers are increasingly aware that, unless the Good News is
made known also in the digital world, it may be absent in the experience of many people for whom this existential space is
important.- Message of His Holiness Pope Benedict XVI for the 47th World Communications Day
Twitter StatsMonthly Active Users:
255 MillionDaily Active Users:
100 Million
Average time per month spent by users
on Twitter:170 Minutes
Percentage of Twitter users that check
Twitter multiple times a day:29%
Percentage of Twitter users that use it at least
once a day:
46%
Source: http://mashable.com/2014/03/05/american-digital-media-hours/
Source: Catholic New Media Use in the United States, 2012Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.
Catholic New Media Use
• 9% visit parish website regularly• 4% visit their diocesan website• 2% regularly use a website
associated with one of the Church’s educational institutions (from elementary schools to colleges)
• 2% regularly use a Catholic news website
Source: Catholic New Media Use in the United States, 2012Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.
Source: Catholic New Media Use in the United States, 2012Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.
Catholic New Media UseOne of the main concerns for the Church’s presence online
• Reluctance by Catholic Church leaders to use the internet (42%)
Source: Catholic New Media Use in the United States, 2012Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.
Image Credit: http://instagram.com/p/nm695/#
Making the proposal
Talk to your Bishop about getting on Twitter
Step 1:Do your homework and have a plan
What will be expected of
Bishop?
Find options to support Bishop
with tweets
Automated content?
Select Technical Support and
Graphic Design contacts
Define chain of command for crisis
management
Step 2:Open the discussion with Bishop
Make sure to say:
EASYSIMPLE
YOU CAN DO THIS!
Show the benefits of a Twitter
account
Show examples of other Tweeting
Bishops
@BishopBarnes@BishopSeitz
@BishopMorlino @OCBishop
@bishop_conley@ArchbishpSample
@CardinalSean@abp_carlson@Bishopoftyler@BishopStika
Mentions:• A Tweet containing
another user's Twitter username, preceded by the "@" symbol
Negative Mentions – what should you do?
Refine your plan as needed
Refine your plan as needed
Step 3:Get your Bishop set up on Twitter
Sign Up for TwitterSelect a good Twitter name!
FirstLast - @BishopSeitzFirst_Last - @bishop_farrell
@Bishop_Jenky Location - @Bishopoftyler (Strickland) @ArchbishopOKC (Coakley)
Abbreviations - @BpDavidRicken @abp_carlson
Catchy Phrase - @Pontifex @OCBishop
(Vann, Orange County)
Find people to follow
Create a bio (160 characters)
Bishop Kevin Farrell was appointed Seventh Bishop of the Diocese of Dallas on March 6, 2007 by Pope
Emeritus Benedict.
Twitter GraphicsHeader Photo
1500 pixels wide by 500 pixels high(Tip: Upload high-res or
3000x1000)
Profile Photo400 pixels by 400 pixels
Step 4:Teach your bishop to use Twitter
Easiest Way:Twitter phone app for iPhone or Android
Tweet online:Twitter.com
Twitter terms• Tweet• Retweet• @Replies• #hashtag
Tweet:• 140 Characters of
text• May include
image• May include link
Source: Twitter.com
Mentions:• A Tweet containing
another user's Twitter username, preceded by the "@" symbol
Source: Twitter.com
Reweet:• Sharing content
of others with their handle
• Two-click update
Source: Twitter.com
Reweet:
@Replies:• A reply to another
Twitter user’s Tweets
Source: Twitter.com
Source: Twitter.com
Hashtags:Trending topics made searchable#cmc14
BONUS ROUNDAdvanced support and maintenance for Twitter accounts
Follow tweets via text msg
Text follow [username]
to 40404Source: Twitter.com
Schedule tweets with
Four steps for getting your Bishop on Twitter:Do your homework and have a planOpen the discussion with BishopGet your Bishop set up on TwitterTeach your bishop to use Twitter
Source: Twitter.com
For More Information on Twitter as well as a copy of this presentationwww.cathdal.org/tweet