Get Your Tracking Code

1Before you can install the conversion tracking code for your store, you need to set up conversion tracking in your Google AdWords account..

http://support.google.com/adwords/

Your Tracking Code

2Your tracking code contains these details:

Magento Field Name Location in Conversion Tracking Code

Conversion ID var google_conversion_id = 1071247313;

Conversion Language var google_conversion_language = "en";

Conversion Format var google_conversion_format = "2";

Conversion Color var google_conversion_color = "ffffff";

Conversion Label var google_conversion_label = "mOECCMnPpQIQ0d_n_gM";

Conversion Value var google_conversion_value = 0;

3Configure Your Store for Google Adwords

From Admin panel, select System > Configuration.

4Configuration Panel

In the Configuration panel on the left under Sales, select Google API. Then, click to expand theGoogle

AdWords Conversion Tracking section and

This will take you to the section with a Google

Analytics control.

5Configure Conversion Parameters

a. Set Enable to “Yes.”b. Complete the following fields, using the data extracted from the tracking code:

• Conversion ID• Conversion Language• Conversion Format• Conversion Color• Conversion Label• Conversion Value Type 

Note: The Conversion Value Type can be set to either "Dynamic" or "Constant," depending on whether you have specified an optional conversion value. If you have specified a conversion value in Google AdWords, then you must set Conversion Value Type to "Constant" and type the conversion value in the "Conversion Value" field. Otherwise, set Conversion Value Type to "Dynamic."

• Conversion Value

Click Save Config to save these changes.