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Trends, tools, talks, thoughts, and tips from Mjølner’s hands-on digital innovation events @ Internet Week Denmark 2015.
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HANDS-ON DIGITAL INNOVATION
Takings from Mjølner’s events @ Internet Week Denmark 2015
TOPIC
REACHING YOUR DIGITAL POTENTIAL WITH HANDS-ON INNOVATION
Technology gives us endless possibilities, and they are
not reserved to large companies.
Digital and technological growth is about getting the
most out of what you already have, or what you can
easily get.
With hands-on digital innovation, you can – whether
you make money on car repairs, children’s clothes, or
anything in between – benefit from technology in one
way or another.
At Internet Week Denmark, we set out to prove this
point by hosting two events about hands-on digital
innovation.
A half-day workshop for representatives from six
SME’s.
A showcase where we listened, learned, and debated
with seven digital innovators.
The participants at our events have already benefited
from the knowledge-sharing and our hands-on tools. In
this booklet, we bring them to you in the hope that they
can inspire new ideas for your business, and set you on
the path to fulfill your digital potential.
Enjoy!
*Some external content is in Danish.
TRENDS
IOT, DATA, USERS, AND SERVITIZATION
To kick off our half-day workshop, IT Consultant, Gustav, and UX Consultant, Kasper, gave our six participants
insight into tech trends and new consumer patterns.
The participants were a mixed bunch, representing
different industries, approaches, and products.
To spark inspiration, Gustav and Kasper used cases from
a wide range of businesses. These are some highlights
from their presentation.
Internet of ThingsThe number and diversity of things connected
to the internet is rising rapidly. In addition to our
smartphones, computers, and fitness trackers,
we see everything from refrigerators to shoes,
cars etc. being connected. These things can then
communicate and exchange data with one another,
paving way for an abundance of new possibilities.
Big DataOur many digital tools generate data constantly,
and the amount is growing exponentially. Data can
be used in endless ways and when used correctly, it
can be both descriptive, predictive, and prescriptive.
Especially, the prescriptive side of data is interesting,
allowing us to prescribe valuable actions, based on
predicted behaviors, and historical patterns.
Experience Is Business! If you haven’t already begun, you need to start
thinking about your customers’ experiences with your
product or service. Everything from functionality,
user friendliness, branding, and appearance matters
to the overall user experience. It is important to
detect and understand all the opportunities you
have to influence your customers.
ServitizationMany manufacturing companies are starting to see
the business potential of adding digital services
to their physical products. Key to a successful
business is not only the product itself, but the
services and contexts accompanying it. With data
and connectivity, there is an entirely new area for
traditional manufacturers to differentiate their
products.
Want to Learn more about Tech Trends and Customer Patterns?
Contact Gustav or Kasper for some insights!
Gustav Kastrup Nielsen Kasper Mathias Svendsen
IT Consultant UX Consultant
[email protected] [email protected]+45 60 23 53 01 +45 41 95 36 23
TOOLS
TWO TOOLS TO KICK-START YOUR USER-CENTRIC DIGITAL INNOVATION
There are multiple ways to challenge your existing
concepts and detect new areas of business . To get your
ideas flowing, try two of our user-centric innovation
tools (the ones we used at the workshop), Customer
Bio and Service Blueprint.
Customer BioThis first tool helps you specify some information
about your customer. We always recommend in-
depth customer studies as a ground for your digital
development, but the Customer Bio is a good place to
start - remember, the better you know your customers
the better you are at finding your next business venture.
The Customer Bio helps you describe your customer in
more detail, defining the name, age, and position of
your customer. It also pushes you to investigate your
customers’ excitements and frustrations.
Ask yourself:
Who are our customers and what matters to them?
Service BlueprintYour filled-out Customer Bio is the point of departure
when using this next tool. The Service Blueprint is a
guide that helps you understand what your business
and service actually gives your customer. The aim is
to understand what your customer thinks about your
product or service at any given time - both good and bad.
The Service Blueprint is designed to help you investigate
the journey your customer goes through when using
your product or service. Using it right, enables you
to outline the characteristics and functionalities of
your interaction. It is important to understand that
each point of customer interaction, or lack thereof, is
affecting the way your customer views your brand and
products. Customer interactions can be both physical
and/or digital.
Ask yourself:
Where do our customers meet us, how, and why? Do
we help them in the best possible way?
Do You Want to Know More? You are always welcome to contact us for an informal
talk about digital innovation, agile development, user
interfaces, or digital business development in general.
Whether you are interested in a workshop or some brief
support in using the tools, feel free to contact:
Christina Dencker Kjærgaard
Innovation & Design Manager
[email protected]+ 45 41 95 36 08
Download the tools here!
Customer Bio Service Blueprint
TALKS
WHAT DID WE LEARN FROMTHE DIGITAL INNOVATORS?
Our second event was a showcase celebrating Danish
innovators with case presentations from Sekoia,
Draupner Graphics, SEGES, Mobilize Me, Kamstrup,
Kanda, and Danske Bank.
On our YouTube Channel, you can see all the
presentations in full length. Below is a short recap to
help you choose!
Freeing Up Time for Citizen CareSekoia is a digital solution for elder and special care
providers. The solution helps staff escape the paper
tyranny, spend more time on citizens care, minimize
errors, and reduce stress.
Smartphone Feel on Low-Cost Hardware Draupner Graphics presented TouchGFX, which is a
unique software framework that enables smartphone
graphics on low-cost and low-resource hardware.
Google Glass Helps Farmers in the StablesSEGES developed an app for Google Glass which makes
it easy for farmers to get information about their
livestock, register data, and plan events while keeping
their hands free for other tasks.
App Helps People with Cognitive DisabilitiesMobilize Me is a tool that supports kids, young people,
and adults with cognitive disabilities. It helps users
structure their days visually without drawing attention
to their disabilities.
Rapid Meter Reading Made Easy with READyREADy makes it fast and effective to read water meters
using a smartphone. It is a simple and cost-effective
solution for utility companies, property owners, and
administration management.
Can Virtual Reality Improve Rehabilitation?In cooperation with Hammel Neurocenter, Kanda is
looking into the possibilities of using Virtual Reality to
make the rehabilitation easier and more interesting.
Learn more in this episode of Harddisken.
Two Years with Fast and Easy PaymentIt is hard to believe that it has only been two years
since Danske Bank made mobile payment possible in
Denmark. With Mobile Pay, you can easily send and
request money, and you can also use it in physical stores.
Want to Get in Contact with a Presenter?
Let Signe help you out!
Signe Juul Madsen
Communication Manager
[email protected]+ 45 41 95 36 04
THOUGHTS
DEBATE WITH THE INNOVATORS: USERS, CHALLENGES, AND SOLUTIONS
Our showcase ended with a debate. The audience asked
questions about the innovators’ journey from idea to
digital product. Here are some key points.
What Do You Do to Understand Your Users and Why ?During the debate, it was apparent that all the
innovators found it extremely valuable to know their
users and their routines well. Here are some different
takes on how to do it, and what it is worth.
Become as close as possible with your users. Experience
their everyday lives, and use their recommendations
for your products. For our Google Glass app, we
worked closely with both students and farmers.
Nicolai Fog Hansen, SEGES
We even spent the night at elder and special care homes
to get a feeling of how the staff operate and what their
challenges are. If we do not care about our users’ needs
somebody else will, and their product will be better.
Brian Sandholdt, Sekoia
We didn’t exactly spend the night with our users, but
we did spend a lot of time on continuous evaluation of
our prototype. We compared it to data about what users
want. It really made a difference to the final READy app.
Hans Christian Jørgensen, Kamstrup
How Did You Overcome the Challenges You Faced?The challenges the innovators faced in the process from
idea to digital product became another point of interest
DEBATE WITH THE INNOVATORS: USERS, CHALLENGES, AND SOLUTIONS
for the audience. Here are some pointers on those
issues and how the innovators overcame them.
With MobilePay, it took time for the users to embrace
the new payment method. We want to implement
MobilePay in stores nationwide now, but we know that
making users try something new takes time.
Peter Gregersen, Danske Bank
Understanding users’ wants and needs proved to be a
challenge. It was almost as if we didn’t speak the same
language. By developing a prototype and showing it to
them, it was easier for them to concretize their ideas.
René Brøndberg-Bras, Mobilize Me
Our main challenge was entering an existing marked.
What we did to overcome it was finding world-leading
business partners who could introduce us to potential
customers, and make a business out of TouchGFX.
Jørgen Mygind, Draupner Graphics
As a new business owner, it is hard to make ends meet.
You need to accept that a lot of money and effort must
be put into your business to make it work. Then, a little
piece of advice for people, who are new in business: Don’t
count the hours of your work. Make the hours count!
Kristian Emil Andreasen, Kanda
Watch the debate in full-length here.
Mjølner Informatics A/S Finlandsgade 10, DK-8200 Aarhus N +45 70 27 43 43 www.mjolner.dk [email protected]
Do You Want to Take Your Business Further?
If you want to boost the ideation and innovation process for yourself, your
employees, or your business in general, give us a call.
We are always open for a noncommittal talk about workshops, hands-on
digital innovation, customer relations, user interfaces, and much more.
Brian Gottorp JeppesenChief Executive Officer
[email protected]+ 45 41 95 36 26