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Getting started: HANDS-ON DIGITAL INNOVATION Takings from Mjølner’s events @ Internet Week Denmark 2015

Getting Started: Hands-On Digital Innovation

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Trends, tools, talks, thoughts, and tips from Mjølner’s hands-on digital innovation events @ Internet Week Denmark 2015.

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Page 1: Getting Started: Hands-On Digital Innovation

Getting started:

HANDS-ON DIGITAL INNOVATION

Takings from Mjølner’s events @ Internet Week Denmark 2015

Page 2: Getting Started: Hands-On Digital Innovation

TOPIC

REACHING YOUR DIGITAL POTENTIAL WITH HANDS-ON INNOVATION

Technology gives us endless possibilities, and they are

not reserved to large companies.

Digital and technological growth is about getting the

most out of what you already have, or what you can

easily get.

With hands-on digital innovation, you can – whether

you make money on car repairs, children’s clothes, or

anything in between – benefit from technology in one

way or another.

At Internet Week Denmark, we set out to prove this

point by hosting two events about hands-on digital

innovation.

A half-day workshop for representatives from six

SME’s.

A showcase where we listened, learned, and debated

with seven digital innovators.

The participants at our events have already benefited

from the knowledge-sharing and our hands-on tools. In

this booklet, we bring them to you in the hope that they

can inspire new ideas for your business, and set you on

the path to fulfill your digital potential.

Enjoy!

*Some external content is in Danish.

Page 3: Getting Started: Hands-On Digital Innovation
Page 4: Getting Started: Hands-On Digital Innovation

TRENDS

IOT, DATA, USERS, AND SERVITIZATION

To kick off our half-day workshop, IT Consultant, Gustav, and UX Consultant, Kasper, gave our six participants

insight into tech trends and new consumer patterns.

The participants were a mixed bunch, representing

different industries, approaches, and products.

To spark inspiration, Gustav and Kasper used cases from

a wide range of businesses. These are some highlights

from their presentation.

Internet of ThingsThe number and diversity of things connected

to the internet is rising rapidly. In addition to our

smartphones, computers, and fitness trackers,

we see everything from refrigerators to shoes,

cars etc. being connected. These things can then

communicate and exchange data with one another,

paving way for an abundance of new possibilities.

Big DataOur many digital tools generate data constantly,

and the amount is growing exponentially. Data can

be used in endless ways and when used correctly, it

can be both descriptive, predictive, and prescriptive.

Especially, the prescriptive side of data is interesting,

allowing us to prescribe valuable actions, based on

predicted behaviors, and historical patterns.

Page 5: Getting Started: Hands-On Digital Innovation

Experience Is Business! If you haven’t already begun, you need to start

thinking about your customers’ experiences with your

product or service. Everything from functionality,

user friendliness, branding, and appearance matters

to the overall user experience. It is important to

detect and understand all the opportunities you

have to influence your customers.

ServitizationMany manufacturing companies are starting to see

the business potential of adding digital services

to their physical products. Key to a successful

business is not only the product itself, but the

services and contexts accompanying it. With data

and connectivity, there is an entirely new area for

traditional manufacturers to differentiate their

products.

Want to Learn more about Tech Trends and Customer Patterns?

Contact Gustav or Kasper for some insights!

Gustav Kastrup Nielsen Kasper Mathias Svendsen

IT Consultant UX Consultant

[email protected] [email protected]+45 60 23 53 01 +45 41 95 36 23

Page 6: Getting Started: Hands-On Digital Innovation

TOOLS

TWO TOOLS TO KICK-START YOUR USER-CENTRIC DIGITAL INNOVATION

There are multiple ways to challenge your existing

concepts and detect new areas of business . To get your

ideas flowing, try two of our user-centric innovation

tools (the ones we used at the workshop), Customer

Bio and Service Blueprint.

Customer BioThis first tool helps you specify some information

about your customer. We always recommend in-

depth customer studies as a ground for your digital

development, but the Customer Bio is a good place to

start - remember, the better you know your customers

the better you are at finding your next business venture.

The Customer Bio helps you describe your customer in

more detail, defining the name, age, and position of

your customer. It also pushes you to investigate your

customers’ excitements and frustrations.

Ask yourself:

Who are our customers and what matters to them?

Service BlueprintYour filled-out Customer Bio is the point of departure

when using this next tool. The Service Blueprint is a

guide that helps you understand what your business

and service actually gives your customer. The aim is

to understand what your customer thinks about your

product or service at any given time - both good and bad.

Page 7: Getting Started: Hands-On Digital Innovation

The Service Blueprint is designed to help you investigate

the journey your customer goes through when using

your product or service. Using it right, enables you

to outline the characteristics and functionalities of

your interaction. It is important to understand that

each point of customer interaction, or lack thereof, is

affecting the way your customer views your brand and

products. Customer interactions can be both physical

and/or digital.

Ask yourself:

Where do our customers meet us, how, and why? Do

we help them in the best possible way?

Do You Want to Know More? You are always welcome to contact us for an informal

talk about digital innovation, agile development, user

interfaces, or digital business development in general.

Whether you are interested in a workshop or some brief

support in using the tools, feel free to contact:

Christina Dencker Kjærgaard

Innovation & Design Manager

[email protected]+ 45 41 95 36 08

Download the tools here!

Customer Bio Service Blueprint

Page 8: Getting Started: Hands-On Digital Innovation

TALKS

WHAT DID WE LEARN FROMTHE DIGITAL INNOVATORS?

Our second event was a showcase celebrating Danish

innovators with case presentations from Sekoia,

Draupner Graphics, SEGES, Mobilize Me, Kamstrup,

Kanda, and Danske Bank.

On our YouTube Channel, you can see all the

presentations in full length. Below is a short recap to

help you choose!

Freeing Up Time for Citizen CareSekoia is a digital solution for elder and special care

providers. The solution helps staff escape the paper

tyranny, spend more time on citizens care, minimize

errors, and reduce stress.

Smartphone Feel on Low-Cost Hardware Draupner Graphics presented TouchGFX, which is a

unique software framework that enables smartphone

graphics on low-cost and low-resource hardware.

Google Glass Helps Farmers in the StablesSEGES developed an app for Google Glass which makes

it easy for farmers to get information about their

livestock, register data, and plan events while keeping

their hands free for other tasks.

App Helps People with Cognitive DisabilitiesMobilize Me is a tool that supports kids, young people,

and adults with cognitive disabilities. It helps users

Page 9: Getting Started: Hands-On Digital Innovation

structure their days visually without drawing attention

to their disabilities.

Rapid Meter Reading Made Easy with READyREADy makes it fast and effective to read water meters

using a smartphone. It is a simple and cost-effective

solution for utility companies, property owners, and

administration management.

Can Virtual Reality Improve Rehabilitation?In cooperation with Hammel Neurocenter, Kanda is

looking into the possibilities of using Virtual Reality to

make the rehabilitation easier and more interesting.

Learn more in this episode of Harddisken.

Two Years with Fast and Easy PaymentIt is hard to believe that it has only been two years

since Danske Bank made mobile payment possible in

Denmark. With Mobile Pay, you can easily send and

request money, and you can also use it in physical stores.

Want to Get in Contact with a Presenter?

Let Signe help you out!

Signe Juul Madsen

Communication Manager

[email protected]+ 45 41 95 36 04

Page 10: Getting Started: Hands-On Digital Innovation

THOUGHTS

DEBATE WITH THE INNOVATORS: USERS, CHALLENGES, AND SOLUTIONS

Our showcase ended with a debate. The audience asked

questions about the innovators’ journey from idea to

digital product. Here are some key points.

What Do You Do to Understand Your Users and Why ?During the debate, it was apparent that all the

innovators found it extremely valuable to know their

users and their routines well. Here are some different

takes on how to do it, and what it is worth.

Become as close as possible with your users. Experience

their everyday lives, and use their recommendations

for your products. For our Google Glass app, we

worked closely with both students and farmers.

Nicolai Fog Hansen, SEGES

We even spent the night at elder and special care homes

to get a feeling of how the staff operate and what their

challenges are. If we do not care about our users’ needs

somebody else will, and their product will be better.

Brian Sandholdt, Sekoia

We didn’t exactly spend the night with our users, but

we did spend a lot of time on continuous evaluation of

our prototype. We compared it to data about what users

want. It really made a difference to the final READy app.

Hans Christian Jørgensen, Kamstrup

How Did You Overcome the Challenges You Faced?The challenges the innovators faced in the process from

idea to digital product became another point of interest

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DEBATE WITH THE INNOVATORS: USERS, CHALLENGES, AND SOLUTIONS

for the audience. Here are some pointers on those

issues and how the innovators overcame them.

With MobilePay, it took time for the users to embrace

the new payment method. We want to implement

MobilePay in stores nationwide now, but we know that

making users try something new takes time.

Peter Gregersen, Danske Bank

Understanding users’ wants and needs proved to be a

challenge. It was almost as if we didn’t speak the same

language. By developing a prototype and showing it to

them, it was easier for them to concretize their ideas.

René Brøndberg-Bras, Mobilize Me

Our main challenge was entering an existing marked.

What we did to overcome it was finding world-leading

business partners who could introduce us to potential

customers, and make a business out of TouchGFX.

Jørgen Mygind, Draupner Graphics

As a new business owner, it is hard to make ends meet.

You need to accept that a lot of money and effort must

be put into your business to make it work. Then, a little

piece of advice for people, who are new in business: Don’t

count the hours of your work. Make the hours count!

Kristian Emil Andreasen, Kanda

Watch the debate in full-length here.

Page 12: Getting Started: Hands-On Digital Innovation

Mjølner Informatics A/S Finlandsgade 10, DK-8200 Aarhus N +45 70 27 43 43 www.mjolner.dk [email protected]

Do You Want to Take Your Business Further?

If you want to boost the ideation and innovation process for yourself, your

employees, or your business in general, give us a call.

We are always open for a noncommittal talk about workshops, hands-on

digital innovation, customer relations, user interfaces, and much more.

Brian Gottorp JeppesenChief Executive Officer

[email protected]+ 45 41 95 36 26