Getting to Grips with Online Fundraising. An Introduction to Online Fundraising Why online fundraising? Online fundraising with Localgiving How to make

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Getting to Grips with Online Fundraising

1An Introduction to Online FundraisingWhy online fundraising?

Online fundraising with Localgiving

How to make the most out of Grow Your Tenner this October

Getting to grips with online fundraising

Getting to grips with online fundraising

3Getting to grips with online fundraising2.4 billion is now being donated online and by mobile annually in the UK

Getting to grips with online fundraisingClose to 30% of those who made donations on their mobile phones wouldn't have made them through a different medium

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47% 75%of donors research online before donatingof UK charities ARE NOT onlineBUT6Getting to grips with online fundraising

Blackbaud, UK Online Giving Trends7Getting to grips with online fundraising

Online Donations vs. Offline Donations8How can online fundraising help me?

Getting to grips with Online fundraising

Getting to grips with online fundraising

Cost-effective collection

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Potential to reach new supporters

11Getting to grips with online fundraisingFind out more about your donorsA supporter database is key to effectively targeting your supportersWhat to do with your database?

Look at your most active donors and pick out their key demographics (age, gender, one-time/monthly donors)

Think about how you can use that information to engage

Try to learn how this person learnt about your cause so you can see whether this is a useful source of new donors for you

Getting to grips with online fundraisingKnow your donors behaviour

13Dont put all your eggs in one basket!Getting to grips with online fundraising

Start building your crowd online

Create an effective fundraising strategy

Take control of your future!

Getting to grips with online fundraisingHow can Localgiving help?

Localgiving is a not-for-profit organisation dedicated to providing support, funding opportunities and advocacy for local charities and community groups in the UK.

Our mission is to safeguard the sustainability of the local voluntary sector by empowering charitable organisations to connect with supporters, fundraise online and take control of their future.

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What Localgiving OffersGetting to grips with online fundraising

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17Getting to grips with online fundraising

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Getting to grips with online fundraising

Getting to grips with online fundraising

Getting to grips with online fundraising

Grow Your Tenner 2015 - FactsGetting to grips with online fundraising

Start date: 13th October 2015 at 10am

End date: When the fund runs out or Wednesday the 18th November at 5pm

Amount matched: Up to 10 for one-time donations* and up to 10 per month for Direct Debit donations for 3 months (30 max)

Match funding limit per group for Direct Debit donations: 9,000

Match funding limit per group for one-time donations: 1,000

Match funding limit per donor for one-time donations: 5 donations per group

Region: All UK only Localgiving members with an active membership can join inLimits25Getting to grips with online fundraising

Our Top Tips!Getting to grips with online fundraising

Concentrate on Direct Debits

Steady stream of income and cheap to process.They account for 31% of all donations in the UKLast year there were 1.2billion pounds were of charitable Direct DebitsGrow Your Tenner 2014:4,000 monthly donations were set up via Localgiving12 months after, 48% of these direct debits are still activeInspire fundraisers!

They can reach donors you would never have had contact with beforeGYT gives them extra incentive because they know their efforts will be doubled On Localgiving, each fundraiser brings 10 new online donors to their charity who, on average, raised 400 per charityGetting to grips with online fundraising

Getting to grips with online fundraising

Your unique URL is the key!

Getting to grips with online fundraising

How to ask for donations

Have a clear picture of what you do and how their money will be used.

Prepare a one minute piece to explain what your group does, and why someone should support your work.

Prepare a 250 word piece on the same. Getting to grips with online fundraising

Try answering these questions:

Why did your group set up?

What would happen if your group didn't exist, or if you have to reduce your services?

What has your group achieved since it was set up, and what goals and objectives do you have?Getting to grips with online fundraising

Incorporate these three components so that people can build an understanding of what you do.

- The challenge - what was the wrong to be made right?

- The hero - how does your groups operate to address the challenges you have described?

- The resolution - what does the situation look like as a result of your work?Getting to grips with online fundraising

How many people does your group support every week/month/year, how many since you started?

What partner organisations do you work with? Have you won awards?

Do you have testimonials from service-users?

Report your impact - How have you spent fundraising proceeds in the past? Getting to grips with online fundraising

People who feel a strong connection to your group and your cause will be more likely to make a larger donation

why are you raising money?

what will you do with the money?

how much do you need to raise?

how this project will impact your work?

how urgent is your need?

what will happen if the money is not raised?

Make a clear Call to Action, for example, 'Donate 5 via our Localgiving page.Getting to grips with online fundraising

Whats coming up in 2015?

To celebrate #GivingTuesday this year, we'll be running a 24hr match fund campaign to double1,000 x 5 donationsmade to local charities on the day.Over the Christmas period well be running a campaign to help groups raise more for their Christmas appeals. More details coming very soon.

How to get the most out of online fundraising

Useful links https://localgiving.com/gyt/about

To join:http://join.localgiving.com/How it works:https://localgiving.com/howitworksThe Help Centre:Grow Your Tenner:Grow Your Tenner FAQS:Our blog:https://blog.localgiving.com/

https://localgiving.com/gyt/faqs

https://localgiving.zendesk.com/hc/en-gb

Stay in touch!Email: help@localgiving.comTelephone: 0300 111 2340 If you have any questions please contact our Help Desk by:Dont forget to also connect with us onlineFollow us on Twitter: @localgivingLike us on Facebook: search LocalgivingBlog: blog.localgiving.comHow to get the most out of online fundraising