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CONTENTSVISITOR’S INFORMATION

CONCEPT

FLOOR PLAN MAP

THE HOUSE OF GIVENCHY

THE SCIENCE OF SCENT

HUBER DE GIVENCHY

ABOUT GIVENCHY PERFUME

WOMEN’S FRAGRANCES

MEN’S FRAGRANCES

GIVENCHY’S FRAGRANCE PRODUCTS

THE GIVENCHY PERFUME JOURNAL CD

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GIVENCHY PERFUME JOURNAL PAVILION ( top view )

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EXHIBITION PERIOD

September 2012- September 2014

OPENING HOURS

Monday to Sunday 10:00-16:00

VENUE

Paris: Jardin du Luxembourg

London: Hyde Park

Japan: Yoyogi Park

FREE ADMISSION

VISITOR’S INFORMATION The house of Givenchy has become known as the ‘nose’ of the perfume in-

dustry. To celebrate its iconic perfume and the 60th Diamond Anniversary of

the luxury French perfume and fashion house in 2012, the idea is to launch a

travelling exhibition- The Givenchy Perfume Journal- a journey for the senses.

From the first step of this journey, the visitor is immersed in a mixture of the

classic and contemporary, through sights, sounds and fragrances. 4

GIVENCHY PERFUME JOURNAL PAVILION

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CONCEPT Givenchy is one of the best-known names in the perfume industry. It is a

brand name that you can reply upon without any doubts or hesitations. The

art of perfume is often compared to music; with different notes all combin-

ing to create hesitations. Think of the time spend enjoying the perfume fra-

grance, enjoying that fragrance is like listening to harp music, including the

phase after the tone, and the rhythm; all of this is implied in the perfume. The

structure of the harp is the inspiration for the design of the pavilion. The harp

was chosen for two reasons: the harp and Givenchy are both from France, and

the harp also has the main characteristics of the brand, which are the classi-

cal (Genteel), stylishness (Grace), and love of pleasure (Gaiety), the three Gs

of the Givenchy logo. The man purpose of the exhibition is to turn smell into

something visual.

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GIVENCHY PERFUME JOURNAL ENTRANCE

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ENTRANCE

LEVEL 1:

LEVEL 2:

EXIT:

THE HOUSE OF GIVENCHY

Discover the fascinating creation process of how Givenchy fragrance is made.

THE SCIENCE OF SCENT

Zone1:Experience the perfume ingrdedients through sight and scent.

Zone2:See the classic perfume bottle of Givenchy.

Zone3:Create your own package of Givenchy perfume.

GIFT SHOP

PERFUME GIVENCHY

Advertisment of Givenchy Perfume.

FLOOR PLAN MAP

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GIVENCHY PERFUME JOURNAL FLOOR PLAN MAP

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THE HOUSE OF GIVENCHY The exhibition emphasizes the emotional; through the exterior of the interior,

emphasizes function and a visit through the main hallway is a distillation of

the theme, the manufacturing of perfume. In the middle is water, surrounded

by a classical corridor; on the ceiling is the logo of Givenchy, creating a sense

of mystery, admiration and curiosity. In the corridor, there is subtle presenta-

tion of the whole perfume production process, allowing visitors to fully explore

the mystery of the classical space. The level is intended to distance visitors

from reality, as if being in an unfamiliar space, so that they can then concen-

trate on the acceptance of any information brought to them.

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LEVEL 1: THE HOUSE OF GIVENCHY

Discover the fascinating creation process of how Givenchy fragrance is made.

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THE SCIENCE OF SCENT Visitors the second floor come back to earth again. So, on the second floor

focus is on a straightforward presentation of Givenchy perfume products. In

a conspicuous place in the middle, in eye-catching form, is the first listed

Givenchy perfume, L’Interdit. Givenchy equals high status in people’s minds

At the same time this L’interdit perfume, as displayed for the visitors, sets a

geographic centre, no matter where they are on level 2 they can see it. Then

the remaining area on level 2 is divided into a gift shop and interactive area.

The gift shop is enveloped by a circular cover, so that it is clearly distinct from

interactive zone.

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LEVEL 2:THE SCIENCE OF SCENT

Zone1:Experience the perfume ingrdedients through sight and scent.

Zone2:See the classic perfume bottle of Givenchy.

Zone3:Create your own package of Givenchy perfume.

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THE SCIENCE OF SCENT, INTERIOR DESIGN( top and bottom)

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LEVEL 2: GIFT SHOP

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Le parfum est un de l’élément d’un style.

Je disais toujours à mes clients femelles

“Vous avez un style, une personnalité, les accentuez.

Et si vous arrivez à vivre avec un parfum, gardez-le, car c’est une partie de vous.”

by Hubert de Givenchy

Perfume is one of the element of a style.

I’ve always told my female customers

“You have a style, personality, emphasize them.

And if you happen to be living with a perfume, keep it, for it is a part of yourself.”

by Hubert de Givenchy

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HUBERT DE GIVENCHY AND HIS MUSE - AUDREY HEPBURN

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ABOUT GIVENCHY PERFUME Givenchy, one of the leading purveyors of contemporary luxury, has been part

of the LVMH group since 1987. Its business is based on two activities: Fashion

and Fragrances-Cosmetics.

In keeping with the personality of its founder, Hubert de Givenchy, a couturier

famed for his extremely refined designs enlivened with a touch of fantasy,

Givenchy is known as the ultimate in chic everywhere in the world, with its

aristocratic French style nourished by culture, savoir-vivre and opulence.

As soon as Parfums Givenchy was founded in 1957, it became identified with

what is now a legendary story: the meeting of Hubert de Givenchy and Audrey

Hepburn, a charming young star of American cinema. Together, they invented

the “Givenchy style”, in which French elegance meets American glamour, a

combination of light-hearted sophistication and dazzling modernity.

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WOMEN’S FRAGRANCES Associated with personalities whose beauty comes from the heart, Givenchy

fragrances convey a variety of emotions, expressed through a number of dif-

ferent creations. Ysatis, launched in 1984 then Amarige in 1991, and Organ-

za, in 1996, successfully interpreted the particular atmosphere of their eras.

In 2003, Very Irrésistible Givenchy, incarnated by the young American ac-

tress Liv Tyler, combined femininity and audacity to update the relationship

between cinema and fashion, bringing it into harmony with the emblematic

new luxury values of the 21st century.

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Beginning with Monsieur de Givenchy in 1959, the men’s fragrances have al-

ways expressed a gentleman’s attitude.

This elegant, sophisticated vision of masculine charm captured the spirit of

the times through Givenchy Gentleman in 1975, Xeryus in the ’80s and Pi in

the ’90s.

More recently, Givenchy pour Homme, Givenchy Blue Label and Very Irré-

sistible Givenchy for Men have provided brilliant responses to the desire for

freshness and sensuality that characterised the first half of the new century’s

first decade.

MEN’S FRAGRANCES

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WOMEN FRAGRANCES

Play For Her Very Irresistible Givenchy L'Intense

Organze Amarige Ysatis

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MEN FRAGRANCES

Play Pi Neo

Givenchy Pour Homme Blue Lable Pour Homme Givenchy Gentleman

Very Irresistible Givenchy

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THE GIVENCHY PERFUME JOURNAL CD

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THE GIVENCHY PERFUME JOURNAL