Embed Size (px)
Citation preview
November 27, 2018
GivingTuesday 2018: Join the movement dedicated to giving back!
AND
November 27, 2018
CanadaHelps is a non-profit social enterprise serving charities and donors.
CanadaHelps is a charity that helps charities. We ensure all Canadian charities –most notably the smallest ones that need it the most – have access to the online fundraising tools, technology, and education they need to succeed. Because we’re a charity, our fees are a fraction of those of the for-profit alternatives.
For donors, we offer a one-stop shop for supporting any registered Canadian charity online. CanadaHelps makes giving easy. Easily explore and discover new causes. Give once or monthly, donate securities, or increase your impact fundraising for charity. Enjoy instant or anytime access to all your charitable tax receipts.
At a glance: Trusted for over 16 years, more than 17,000 charities rely on our non-commercial online fundraising platform and over 1 million Canadians have given using CanadaHelps. We have a spotless record for safe and secure payment processing and instant tax receipting.
November 27, 2018
Trouble hearing us? • Turn up your computer’s volume.
• Click Sound Check under Audio in your GoToWebinar Panel.
• Select the speaker tab and then turn the volume on the speaker to the far right for maximum volume.
#GivingTuesdayCA
Webinar Reminders
November 27, 2018
For the best webinar experience,please close all other applications.
YES! The webinar recording and slides will be emailed to you within 24 hours.
#GivingTuesdayCA
Slides are available for download from the “Handouts” area in your GoToWebinar control panel.
Webinar Reminders
November 27, 2018
• You can hear us, but we can’t hear you.
• Have questions? Type them into the questions log at anytime.
Webinar Reminders
November 27, 2018
Hello! Nice to meet you.
Nicole DanesiMarketing and Client Relations Associate, CanadaHelps@CanadaHelps / @[email protected]
Woodrow RosenbaumExecutive Director, GIV3 Foundation@GivingTuesdayCA / @[email protected]
Lys HugessenPresident, GIV3 Foundation@GivingTuesdayCA / @[email protected]
November 27, 2018
THE DAY TO DO GOOD STUFF!
November 27, 2018
Charities, businesses and the public have been doing GOOD STUFF in lots of different ways over the past few years.
There is no “right” way to participate as long as it supports generosity and giving. Fundraise, find volunteers, celebrate impact, say thanks or help spread the word.
November 27, 2018
WHAT IS THE IMPACT?
November 27, 2018
November 27, 2018
November 27, 2018
In 2017 an estimated 6 million Canadians did GOOD STUFF for their cause(s) of
choice for GivingTuesday!
November 27, 2018
19
12
9
6 64 4
ANY ACTIVTY DONATE FOOD/OTH DRIVE VOLUNTEER DISCUSS BLOOD/ORGAN SOCIAL MEDIA
PEOPLE TEND TO PARTICIPATE IN MORE THAN ONE WAY
November 27, 2018
November 27, 2018
November 27, 2018
INCREASED COLLABORATION WITH
DATA PLATFORMS
2540 47
55
Year 1 Year 2 Year 3 Year 4
November 27, 2018
#GIVINGTUESDAY IS BIG!
November 27, 2018
THE ONLINE DOLLARS
KEEP GETTING BIGGER
$10 $26 $46
$117
$180
$301
2012 2013 2014 2015 2016 2017
U.S. ONLINE GIVING IN MILLIONS
November 27, 2018
SEARCHES ON GUIDESTAR = THOUGHTFUL GIVING
November 27, 2018
There is a cure for donor fatigue
November 27, 2018
#GIVINGTUESDAY PERFORMS LIKE A
NATURAL DISASTER (IN A GOOD WAY)
A surge in giving with no corresponding dip
November 27, 2018
KEY FINDINGS
ACQUISITION & RETENTION
November 27, 2018
418%
335%
677%
0% 100% 200% 300% 400% 500% 600% 700% 800%
ALL CHARITIES
NOT PARTICIPATING
PARTICIPATING
Increase in average daily donations post-GivingTuesday over pre-GivingTuesday
PARTICIPATING CHARITIES DO BETTER THROUGHOUT DECEMBER
564% increase in # of
monthly pledges
November 27, 2018
LITTLE GUYS ARE BIG ON #GIVINGTUESDAY
November 27, 2018
0%10%20%30%40%50%60%70%80%90%
100%
2013 2014 2015 2016 2017
Share of #GivingTuesday Revenue by Size
Small (Less than $1M) Medium ($1M-$10M) Large ($10M+)
#GIVINGTUESDAY REVENUE DISTRIBUTION
November 27, 2018
November 27, 2018
November 27, 2018
DO GOOD STUFF: 3 SIMPLE STRATEGIES
November 27, 2018
Set a goal Successful GivingTuesday campaigns have
at least one goal! It can be a fundraising goal … Or something else: volunteers, awareness
building, donor stewardship.
1
#GT campaign met/exceeded expectations
S PECIFICM EASURABLEA TTAINABLER EALISTICT IMELY
November 27, 2018
2 Plan an activity Launch your year end appeal Organize a volunteering activity Announce and celebrate a success Create a THANK YOU campaign Hold an open house Some of the best campaigns in 2017 launched weeks
before and continued well into the month of December
TIP: GivingTuesday is a great time to get creative and try something new.
Avoid “Give to us today because it’s GivingTuesday”
November 27, 2018
3 Communicate with your community Share your GivingTuesday goals and activity
to build anticipation and excitement. Gather inspiring, authentic visuals Use email, social, phone, or in person
meetings. Make sure all your communications drive to a
specific action (if you’re asking for donations make sure all your messages include your online donation link)
Ask your supporters to share your stories and theirs.
Celebrate as a community on November 27th!
#GivingTuesday #GivingTuesdayCa #UNSELFIE
November 27, 2018
WAYS TO DO GOOD STUFF
November 27, 2018
November 27, 2018
November 27, 2018
November 27, 2018
November 27, 2018
November 27, 2018
Example: Drive incremental donations using a matching gift
OVER $150k RAISED ON GIVINGTUESDAY
November 27, 2018
Example: Partner with a local business
OVER $11k DONATED LAST GIVINGTUESDAY
OVER $34k SINCE 2014
November 27, 2018
Example: Recruit new volunteers or engage current volunteers. Companies and individuals are looking for opportunities to volunteer on and around GivingTuesday.
November 27, 2018
Example: Ask your supporters and volunteers to share #UNSELFIE images on social media
November 27, 2018
Example: Organize a blood drive in your organization or community wide
November 27, 2018
Example: Say THANK YOU to donors, volunteers, staff or supporters!
November 27, 2018
November 27, 2018
GET THE WHOLE COMMUNITY INVOLVED!TIPS FOR COMMUNITY MOVEMENTS.
November 27, 2018
Join a local community movement! In 2017 local groups rallied across the USA, Canada, and around the world, engaging their communities in creative and inspiring ways
November 27, 2018
40
November 27, 2018
A few of our community movements!
November 27, 2018
Tip 1: Get your municipality or town!
• Request your local government to proclaim GivingTuesday an official day in your city or town. Or, ask to light up a landmark in your community in honour of GivingTuesday!
• Request a photo opportunity with your local political leaders, help with amplification, and discuss partnership opportunities!
November 27, 2018
Tip 2: Host a meeting or launch party! • Remember, it does not have to be a major
production! • Invite key stakeholders to attend pre-
planning. Brainstorm, connect charities with businesses, get people EXCITED for GivingTuesday. Now is the time!
November 27, 2018
Tip 3: Host a local activity on GivingTuesday
• Get creative and host an event! Give hugs, host a giving fair, and get people giving.
November 27, 2018
Tip 4: Share the fun! Reach out to your community
• Put out the ask—what can YOU do something for GivingTuesday?
• Invite businesses, community groups, local government, community leaders, charities, and residents to do their part.
November 27, 2018
Tip 5: Get social!
• Develop a local hashtag (i.e. #SaugaGives, #GuelphGives, #NSGives, #TorontoGives).
• Tweet, post, snap, and share, share, share from morning to midnight!
• Live tweet or use Instagram or Facebook LIVE.
• Lead up to GivingTuesday with communications on social.
• Use community influencers as campaign ambassadors.
• Snap #Unselfies.
November 27, 2018
Give the media something to talk about!
November 27, 2018
No matter who you are or where you live, everybody has the capacity to DO GOOD STUFF!
November 27, 2018
Make sure your organization is part of the action!
November 27, 2018
Become an official partner and get resourcesGivingTuesday.ca
November 27, 2018
