Global Collaboration & Partnership in Corporate Workplace Design

Brett Shwery SVP & Director Strategic Accounts

hands manos

Global Clients are expecting “borderless problem solving”

The challenge ... they need local experts • Local experience to

navigate disparate standards, languages and business practices

• Local licensing and legal requirements often require local participation

• Tax laws and currency issues sometimes render the cost of outside professionals prohibitive

Global Clients are expecting “borderless problem solving”

The challenge ... they need global experts • Design and delivery with

a global sensibility -- sophisticated quality & design standards

• A portfolio-wide view: consistent design and delivery across locations

• Need to manage budgets, reporting, KPIs, etc.

Global Clients are expecting “borderless problem solving”

Focusing on partnerships with fewer

service providers for better value

Design Services with a Broader Reach

Focusing on Partnerships with Fewer Service Providers for Better Value

Expecting a Broad Solution: Geography, Services, Expertise through One Point of Contact

1

Process Mapping

Technology Portal

Research & Culture Sharing

•Research Studies •Benchmarking •Observation Studies •Surveys •Cultural Needs & Nuances

What do Clients Want?

Predictable outcomes

What do Clients Want?

Relationships… a balancing act

Relationships

Relationships

Casual

Occasional

Formal

Developing

Partnerships & Collaborations

Multiple “hands” working together for a common goal

Partnerships & Collaborations

Partnerships & Collaborations

BENEFITS • Knowledge Sharing

• Research & Benchmarking

• Deeper Understanding of Cultural Differences

• Efficiencies, Effectiveness & Energy

• Relationships

Global Advisor/Local Prime Support

Local Advisor/Global Prime

Partnership Models

Prime Main relationship connection and implementer

Support Secondary relationship connection and implementer

Advisor Provides insight, minimal to no implementation

Global Prime + Local Support Local Prime + Global Support

Global Prime + Local Advisor Local Prime + Global Advisor

Partnership Models

Global Prime + Local Support Local Prime + Global Support

Global Prime + Local Advisor Local Prime + Global Advisor

Partnership Models

Main Relationship

Local Implementation +

Main Relationship

+ Global Implementation

Main Relationship

+ Local

Knowledge & Advice

+ Global Knowledge & Advice

Main Relationship

Case Study

London, United Kingdom

Global Prime/Local Support

• Partner with ourselves • Deliver with time zone differences and cultural input

Buenos Aires, Argentina

Local Prime/Global Support

Case Study

• Partner as Prime • Relationship and trust • Client comfortable with Global

Design lead yet Local presence

Abu Dhabi, Saudi Arabia

Global Prime/Local Advisor

Case Study

• Global implementation • Minimal advice needed for cultural input and local codes and regulatory concerns

Shanghai, China

Case Study Local Prime/Global Advisor

• Local Implementation • Global Advisor (and

implementation) • Global consulting and

benchmarking

…a changing world

…a changing world

Keep an open mind 1

Keep an open mind 1 2 Build relationships

Keep an open mind 1 2 Build relationships

Create collaboration 3

Keep an open mind 1 2 Build relationships

Create collaboration Seek out partnerships

3 4

Keep an open mind 1 2 Build relationships

Create collaboration Seek out partnerships

3 4

gracias