GLOBAL - MarketResearch.com: Market Research Reports …Asia-Pacific, the biggest market for seeds with a market share of 32.7% is expected to retain the top for the period till 2019,

SEED MARKET

GLOBAL

Market Shares, Forecasts& Trends

2014 - 2019

mordorintelligence.com

Global Seed Market | Sample

TABLE OF CONTENTS

1. INTRODUCTION ...................................................................................................................... 1

1.1 DESCRIPTION ..................................................................................................................... 1

1.2 RESEARCH METHODOLOGY .......................................................................................... 2

2. EXECUTIVE SUMMARY ........................................................................................................ 4

3. SEED MARKET ......................................................................................................................... 5

3.1 OVERVIEW.......................................................................................................................... 5

3.2 INDUSTRY VALUE CHAIN ANALYSIS .......................................................................... 8

3.3 INDUSTRY ATTRACTIVENESS – PORTER’S 5 FORCE ANALYSIS .......................... 9

3.3.1 BARGAINING POWER OF SUPPLIERS .................................................................... 9

3.3.2 BARGAINING POWER OF CONSUMERS ................................................................ 9

3.3.3 THREAT OF NEW ENTRANTS .................................................................................. 9

3.3.4 THREAT OF SUBSTITUTE PRODUCTS AND SERVICES .................................... 10

3.3.5 DEGREE OF COMPETITION .................................................................................... 10

4. MARKET DYNAMICS ........................................................................................................... 11

4.1 DRIVERS ............................................................................................................................ 11

4.1.1 INCREASING R&D INVESTMENTS........................................................................ 11

4.1.2 INCREASING USE OF BIOFUELS ........................................................................... 12

4.1.3 INCREASING DEMAND FOR ANIMAL FEED ....................................................... 12

4.1.4 DECREASING PER CAPITA FARMLAND .............................................................. 13

4.2 RESTRAINTS ..................................................................................................................... 14


4.2.1 SAFETY ISSUES ASSOCIATED WITH GENETICALLY MODIFIED CROPS .... 14

4.2.2 STRONG OPPOSITION TO GM CROPS .................................................................. 15

4.3 OPPORTUNITIES .............................................................................................................. 16

4.3.1 INCREASING AWARENESS AMONG FARMERS IN THE APAC AND SOUTH

AMERICAN REGIONS........................................................................................................ 16

5. MARKET SEGMENTATION AND ANALYSIS ................................................................... 17

5.1 BY CROP TYPE ................................................................................................................. 17

5.1.1 OILSEEDS ................................................................................................................... 17

5.1.1.1 SOYBEAN ............................................................................................................. 18

5.1.1.2 SUNFLOWER ....................................................................................................... 18

5.1.1.3 COTTON ............................................................................................................... 19

5.1.1.4 RAPESEED (CANOLA) ....................................................................................... 20

5.1.2 CEREALS/GRAINS .................................................................................................... 20

5.1.2.1 MAIZE (CORN) .................................................................................................... 21

5.1.2.2 RICE ...................................................................................................................... 22

5.1.2.3 WHEAT ................................................................................................................. 22

5.1.2.4 BARLEY................................................................................................................ 23

5.1.3 FRUITS & VEGETABLES.......................................................................................... 24

5.1.4 OTHER SEEDS ............................................................................................................ 25

5.2 BY TRAITS (GM SEEDS) ................................................................................................. 25

5.2.1 HERBICIDE TOLERANT ........................................................................................... 27

5.2.2 INSECT RESISTANT .................................................................................................. 28

5.2.3 OTHER STACKED TRAIT ......................................................................................... 28


6. REGIONAL MARKET ANALYSIS (MARKET SIZE, GROWTH AND FORECAST) ....... 29

6.1 ASIA-PACIFIC ................................................................................................................... 29

6.1.1 CHINA.......................................................................................................................... 30

6.1.2 SOUTH KOREA .......................................................................................................... 31

6.1.3 INDIA ........................................................................................................................... 32

6.1.4 JAPAN .......................................................................................................................... 33

6.1.5 AUSTRALIA................................................................................................................ 34

6.1.6 REST OF ASIA-PACIFIC ........................................................................................... 34

6.2 NORTH AMERICA ............................................................................................................ 35

6.2.1 UNITED STATES ........................................................................................................ 36

6.2.2 CANADA ..................................................................................................................... 37

6.2.3 MEXICO ...................................................................................................................... 38

6.2.4 REST OF NORTH AMERICA .................................................................................... 39

6.3 EUROPE ............................................................................................................................. 39

6.3.1 GERMANY .................................................................................................................. 41

6.3.2 UNITED KINGDOM ................................................................................................... 41

6.3.3 ITALY .......................................................................................................................... 42

6.3.4 SPAIN ........................................................................................................................... 43

6.3.5 FRANCE ...................................................................................................................... 44

6.3.6 RUSSIA ........................................................................................................................ 45

6.3.7 REST OF EUROPE ...................................................................................................... 46


6.4 SOUTH AMERICA ............................................................................................................ 46

6.4.1 BRAZIL ........................................................................................................................ 47

6.4.2 ARGENTINA ............................................................................................................... 47

6.4.3 REST OF SOUTH AMERICA..................................................................................... 48

6.5 AFRICA .............................................................................................................................. 48

6.5.1 SOUTH AFRICA ......................................................................................................... 49

6.5.2 EGYPT ......................................................................................................................... 50

6.5.3 REST OF AFRICA ....................................................................................................... 51

7. COMPETITIVE LANDSCAPE .............................................................................................. 52

7.1 MERGERS & ACQUISITIONS ......................................................................................... 52

7.2 JOINT VENTURES, COLLABORATIONS AND AGREEMENTS ................................ 56

7.3 MARKET SHARE ANALYSIS ......................................................................................... 63

7.4 STRATEGIES ADOPTED BY LEADING PLAYERS ..................................................... 64

8. COMPANY PROFILES (OVERVIEW, PRODUCTS & SERVICES, FINANCIALS,

RECENT DEVELOPMENTS) ..................................................................................................... 66

8.1 MONSATO COMPANY .................................................................................................... 66

8.2 DUPONT ............................................................................................................................. 68

8.3 SYNGENTA AG................................................................................................................. 70

8.4 DOW AGROSCIENCES LLC............................................................................................ 72

8.5 LAND O’LAKES, INC. ...................................................................................................... 74

8.6 KWS SAAT AG .................................................................................................................. 76


8.7 BAYER CROPSCIENCE ................................................................................................... 78

8.8 SAKATA SEED CORPORATION .................................................................................... 80

8.9 DLF-TRIFOLIUM A/S ....................................................................................................... 82

8.10 GROUPELIMAGRAIN HOLDING SA ........................................................................... 84

9. DISCLAIMER .......................................................................................................................... 86

Global Seed Market | Sample 1 | Mordor Intelligence

1. INTRODUCTION

1.1 DESCRIPTION

The global Seed market by revenue was $49.23 billion in 2013, and is projected to reach $82.94

billion in 2019, thereby witnessing a growth of CAGR 9.1%.

Asia-Pacific, the biggest market for seeds with a market share of 32.7% is expected to retain the

top for the period till 2019, followed closely by North America. Europe, the other major market

has a share of 23.5%.

The continually growing world population drives the seed market. In addition, rising demand of

bio-fuels is exerting pressure on agriculture to increase production of crops such as Corn, which

is a key ingredient in ethanol production. Other key factors that are expected to drive global

seeds growth include - increased consumption of animal fodder, and rising need in commodities

such as vegetable oil. However, major concerns over Genetically Modified foods among the

public and a minority of scientists exist regarding their ill effects on the human health and

potential adverse effects to the environment.

The global seed market is segmented by crop type into Oilseed, Cereals/Grains, Fruits and

Vegetable and Other Seeds. Major crops under Oilseed such as Soybean, Sunflower, Rapeseed,

and Cotton have been analyzed in this report. Crops under Grain Seeds like Corn, Wheat, Rice,

and Barley as well are studied. The second segmentation is based on traits – Herbicide tolerant,

Insect Resistant and Other Stacked traits.


1.2 RESEARCH METHODOLOGY

1) Secondary Research: Information was collected from a number of public and paid data

sources. Public sources involved government websites, company annual reports, white papers

and research publications by recognized industry experts. Paid data sources include authentic

industry databases.

2) Primary Research: After collecting data from secondary sources, primary interviews were

conducted with stakeholders at different points of the value chain like manufacturers,

distributors, companies producing chemicals, end-product users and key opinion leaders of the

industry. Primary research was used both to validate the data points obtained from secondary

research and to fill the data gaps.

3) Market Analysis: The market analysis phase involves analysing the data collected, market

breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches

are used to arrive at a complete set of data points that give way to valuable qualitative and

quantitative insights. Each data point is verified by the process of data triangulation to validate

the numbers and arrive at close estimates.

4) Expert Validation: The market analysis data is verified and validated by a number of experts,

both in-house and external.

5) Report Writing: After the data is curated by the mentioned highly sophisticated process, our

analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn

to visualize the entire ecosystem in a single report.


4. MARKET DYNAMICS

4.1 DRIVERS

4.1.2 INCREASING USE OF BIOFUELS

The global emphasis on reducing pollution and developing renewable fuels to develop a

sustainable environment is driving the increase in use of biofuels. The global demand for

biodiesel is projected to be about 35 million t/a by the end of 2020. This unprecedented spur is

being driven by the government initiatives and regulations in various countries across the world.

With the imminent threat of global warming, initiatives are being taken by the nations to reduce

greenhouse emissions. Biofuels offer a multitude of advantages when compared to conventional

fossil fuels in terms of reducing pollution, this is one of the primary reasons of governments

taking up initiatives to produce biodiesel, the European Union has been the global leader in this

trend for quite some time now.

The most important crops currently used to produce liquid biofuels are sugar cane, sugar beet,

maize, cassava, wheat, oil palm, rapeseed and soybean. This rapid increase in the use for biofuels

has created a great demand for various seeds. Recent technical advancements coupled with the

advent of new seeds like ‘jatropha’ that can produce high-quality oil that can be refined into low-

carbon diesel fuel have opened up new avenues for the use of seeds in the production of biofuels.

4.1.4 DECREASING PER CAPITA FARMLAND

The global population has risen from 3 billion in 1960 to the current value of 7.125 billion. It is

expected to reach 9 billion by the end of 2050. This poses a major threat to the food security as

the arable per capita land is consistently decreasing. The long-established relationship between

population growth and arable land began to break down in the 1950s. As population growth rates

increased and untapped new farmland became ever scarcer, arable land per capita declined from

0.384 hectare per person level to 0.188 hectares per person today.


Source: World Bank Database

This has created a dire need for high yielding crops to meet this increasing global food demand.

The introduction of hybrid seeds has catered to the needs of the global population to a certain

extent but in order to continue this there is a dire need of better seeds, Genetically Modified

seeds which can offer much higher yields compared to the existing varieties. With increasing

urbanization, the arable land is set to reduce further in the years to come and this is a major

driver to the market for high quality GM seeds.

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0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

1960 1970 1980 1990 2000 2010 2020

$ b

illio

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Arable Land (Hectares/Person)


5. MARKET SEGMENTATION AND ANALYSIS

5.1 BY CROP TYPE

Global Seed market revenue, by Crop Type, 2012 - 2019 ($ million)

Crop Type 2012 2013 2014 2019 CAGR% (2014-2019)

Oilseed 7,840.7 xx xx xx xx

Fruit & Vegetable xx 6,072.3 xx xx xx

Cereals/Grains xx xx 33,344.9 xx xx

Other Seeds xx xx xx 6,357.3 xx

Total xx xx xx xx 9.1

5.1.1 OILSEEDS

5.1.1.1 SOYBEAN

Soybeans, classified as an oil crop have been around for 3000 years finding first references in

China. Originally used for crop rotation, as a natural nitrogen-fixing, soil enriching ground cover

that could be plowed under when it was time to plant other crops.

In some countries soybeans are transformed at the local level for direct human consumption but

much of today’s production is crushed at industrial scale to obtain soybean oil and soybean meal,

which account for about one third and two thirds of the crop’s economic value respectively. Soy-

oil and soy-meal are consumed worldwide as food and animal feedstuff respectively. In recent

years, soybean oil also started to be used for the production of bio-diesel. A crushed soybean

produces about 79% meal, 18.5% oil and 2.5% waste and hulls.

Global soybean production is highly concentrated, with some 80 percent originating in three

countries alone: the United States, Brazil and Argentina. Soybeans are also an important trade

commodity, Commercial production of genetically modified soybeans has increased fast in

recent years, with important implications for consumption and trade.


Oilseed: Seed market revenue, by Region, 2012-2019 ($million)

Region 2012 2013 2014 2019 CAGR% (2014-2019)

North America 2,457.8 xx xx xx xx

Europe xx 1,975.2 xx xx xx

Asia-Pacific xx xx 2,424.5 xx xx

South America xx xx xx 2,541.5 xx

Africa xx xx xx xx 7.6

Total xx xx xx xx xx

Oilseed: Seed market revenue, by Crop, 2012-2019 ($million)

Crop 2012 2013 2014 2019 CAGR% (2014-2019)

Soybean 4,751.5 xx xx xx xx

Sunflower xx 688.9 xx xx xx

Cotton xx xx 979.1 xx xx

Rapeseed (Canola) xx xx xx 2,081.1 xx

Others xx xx xx xx 8.4



6. REGIONAL MARKET ANALYSIS (MARKET SIZE, GROWTH AND

FORECAST)

Global Seed market revenues, by Region, 2012-2019 ($millions)

Region 2012 2013 2014 2019 CAGR% (2014-2019)

North America xx xx xx xx xx

Europe xx xx xx xx 9.0

Asia-Pacific xx xx xx 27,537.2 xx

South America xx xx 4,829.5 xx xx

Africa xx 1,457.3 xx xx xx

Total 45,211.0 xx xx xx xx

6.1 ASIA-PACIFIC

Asia-Pacific is the largest and the fastest growing seed market covering 32.7 % of the global

seed market with a CAGR of xx%. The market value of seed in Asia-Pacific is $xx million in

2014, and is expected to reach a value of $xx million by 2019. China is the biggest market by

country in the region with a percentage share of xx%. Other major markets for seeds included in

Asia-Pacific are India, South Korea, Japan, Australia and rest of Asia-Pacific. India is expected

to grow with the fastest CAGR of xx%, in the region due to the growing population. The main

market driver for seed market in Asia-Pacific is the need to cater to the increasing population.

Other drivers include the increasing demand for animal feed and the use of seeds in biofuels in

this region.


Asia Pacific: Seed market revenues, by Country 2012-2019 ($millions)

Region 2012 2013 2014 2019 CAGR% (2014-2019)

China 9,950.0 xx xx xx xx

South Korea xx 442.7 xx xx xx

India xx xx 2,491.7 xx xx

Japan xx xx xx 2,382.0 xx

Australia xx xx xx xx 8.6

Rest of Asia-Pacific xx xx xx xx xx


6.1.1 CHINA

China is the second biggest seed market in the world only behind U.S., with the market value of

$xx million in 2014 growing at a good CAGR of xx%, and is expected to reach $xx million in

2019. Since China liberalized its seed markets in 2000, its industries have received increasing

competition from multinationals. While China is still a global leader in some forms of seed such

as rice, it is estimated that over 50 percent of vegetable seeds sold in China and over 80 percent

of profits in this market are now controlled by foreign companies. This is partly to do with

superior seed technology from foreign companies such as Monsanto or Syngenta, but also

because China’s own seed producers are often small-scale and lacking in research and

development investments. As a result, some producers have grown interested in finding new

markets abroad.

China: Seed market revenue, by Crop Type, 2012-2019 ($million)

Crop Type 2012 2013 2014 2019 CAGR% ((2014-2019))

Oilseed 1,393.0 xx xx xx xx

Cereals/Grains xx 6,620.3 xx xx xx

Fruit & Vegetable xx xx 2,137.5 xx xx

Other Seeds xx xx xx 1,219.5 xx

Total xx xx xx xx 9.4


7. COMPETITIVE LANDSCAPE

7.3 MARKET SHARE ANALYSIS

The Seed market has big market players in this market like Monsato, DuPont, Syngenta,

GroupeLimagrain, Land O’ Lakes. These companies are huge and operate in many countries.

These companies also have decades of experience in this industry.

The two big companies in this market, Monsato and DuPont are headquartered in USA. In the

year 2013, Monsato had revenues more than $14 billion and DuPont had more than $35 billion.

Both of these companies have strong presence in the North America market. These companies

are growing not just in the home market but also in other regions with multiple offices and

production centers opened in multiple countries.

The major companies in the market are using different strategies like mergers, acquisitions, joint

ventures, agreements and collaborations. When the big companies start their operations in new

markets they start with acquiring or collaborating with the companies already present in the

Global Seed Market Share Analysis

Monsato

xx

xx

xx

Land O' Lakes

xx

Bayer CropScience

xx

Sakata

xx

Others


market. Companies like Monsato, DuPont, Syngenta and Bayer CropScience regularly acquire

companies in different countries. These companies help the parent companies get a foothold in

different countries. Among the top companies there is a lot of joint ventures and collaborations in

different fields which help them keep their dominance in the market and thwart off new players.

The leading players also have many subsidiaries that operate either according to different

products or in different countries.


8. COMPANY PROFILES (OVERVIEW, PRODUCTS & SERVICES,

FINANCIALS, RECENT DEVELOPMENTS)

8.1 MONSATO COMPANY

OVERVIEW

Monsato Company incorporated in the year 2000 provides products related to agriculture to

farmers worldwide. It was established in 1901 and was into heavy industrial chemical production

and not until recently it came into the business of agricultural products. It is headquartered in St.

Louis in Missouri, United States of America. The company has 22,400 employees. The company

business is divided into two major segments: Seeds & Traits and Crop Protection. The Seeds and

Traits division is responsible for the company’s global seed business and genetic platforms like

genomics, breeding and biotechnology. The Crop protection division is responsible for the

different type of herbicide products. The company invested $1.5 billion in the last fiscal year

researching on new tools for farmers. The company operates majorly in United States, Europe,

Africa, Brazil, Argentina, Asia Pacific, Canada and Mexico. The company has 22,400

employees. It was ranked 197th on the Fortune 500 company list.

FINANCIALS

Year Total Revenue(In

Billion $)

Gross Profit (In

Billion $)

Net Income (In

Billion $)

2013 14.86 7.65 2.48

2012 13.50 7.04 2.04


MAJOR PRODUCTS AND SERVICES

Genuity VT Double PRO RIB Complete The product is a mix of 95% Genuity VT

Double PRO corn and 5% non-refuge seed. It

has a good above ground insect protection.

Roundup PowerMAX The product is an agriculture herbicide. It

offers weed control against weeds like

velvetleaf, lambsquarters, pursian, kochia and

morningglory

INTACTA RR2 PRO Soybeans It protects against worm attacks like velvetbean

caterpillar, soybean looper, soybean budborer,

cornstalk borer and helicoverpaarmigera. It has

an increased yield potential.

Recent Developments

2013 The trait in GenuityDroughtGard Hybrids gets the approval from

Chinese regulatory.

November,2013 The company acquired The Climate Corporation

June,2013 The company acquired GrassRoots Biotechnology Inc.

2012 Monsato releases Roundup Ready Xtend Crop System designed for

farmers to get more control over weeds.


ANALYST VIEW

Monsanto is considered the mother of agricultural biotechnology. The company produces

biotechnology, genomics and herbicides for corn, cotton, oil seeds, and vegetables. It produces

genetically altered seeds to tolerate it's flagship product, Roundup. Monsanto is one of the "Big

6" Biotech Corporations, along with BASF, Bayer, Dow Chemical Company, DuPont,

and Syngenta (so called because they dominate the agricultural input market -- that is, they own

the world’s seed industries).

Monsanto had an annual research and development budget of $1.53 billion in 2013. Their seeds

and traits business is expected to expand via their investment in new products. In the Agricultural

Productivity segment, it is expected they will deliver competitive products in a more steady-state

business. Outside of the United States, Monsanto businesses will continue to face additional

challenges related to the risks inherent in operating in emerging markets.

For several years, Wall Street had been writing about Monsanto’s prospects, in part because of

the loud opposition to GMOs. For such a big company, Monsanto is nimble, and able to turn on a

dime when necessary. GMO protests won’t be able to stop it.


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GLOBAL - MarketResearch.com: Market Research Reports …Asia-Pacific, the biggest market for seeds with a market share of 32.7% is expected to retain the top for the period till 2019,