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BRIJESH KUMAR KHUSHBOO VICKEY DURGESH 2009-11 GLOBUS STORE

Globus Store

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Page 1: Globus Store

BRIJESH KUMARKHUSHBOO

VICKEYDURGESH

2009-11

GLOBU

S

STORE

Page 2: Globus Store

CONTENTS ABOUT GLOBUS.STORE LOCATER.HISTORY.MERCHANDISEING.BRAND MIX.STORE LAYOUT.STORE DESIGN.

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ABOUT GLOBUSGlobus is on a mission to democratize

fashion and be 'the' iconic youth fashion brand in India. aim to create deep connections with the Indian youth through inspiring product design, signature store experiences and compelling marketing.

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HISTORY Launched in January 1998.

Globus is a part of the Rajan Raheja group.

The company opened its first store in 1999 at Indore followed by the launch of its second store in Chennai

(T-Nagar). The flagship store in Mumbai was opened on 1st November 2001

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MERCHANDISING OF GLOBUS It is the process of arranging the merchandise mix into

groups based on criteria of end use.Criteria: Usage, Quality, Price .

Merchandise assortment:- It consists of: CategoriesMerchandise Classes, Sub-classes, Groups, Assortment factors (SKU)

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CATEGORIES:-APPARELS, ACCESSORIES,

CLASS IN APPARELS :- Formals, Casuals, Party wear, Woolens,

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CLASS IN ACCESSORIES Hair accessory, jewelry, belts, hats, bags, eyegear

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SUB – CLASS IN APPARELSIn formals

Shirts, Pants, Coats, and Skirts.

In casuals Indian / ethnics, Western

In party wear Indian, Western, Party formals

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In woolens Coats, Jackets, Sweaters, Sweatshirts, Mufflers.

Accessories Hair clips, bangles, earings, neckpieces

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GROUPIn Apparels Formals:

Shirts: Regular, Normal, ¾ shirts, half sleeves shirts, Chinese cotton shirtsPants: Regular, Flat.

Casuals: ethnics: Salwaar kameez, dupattas, KurtisWestern:• Tops (Halter neck, Back less, Denim, One piece, Spaghetti)• Skirts (Umbrella, Short, Long, Denim, Frill)• Tunics, • Jeans (Pencil fit jeans, Regular, Bootend, Capri)

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PARTY WEAR Party wear:

Ethnic: Salwar suits. Western: Designer Tops, Tunics, Skirts .

Woolens:Jackets: Fur, Neckline, Leather, Denim, Non denim, Corduroy.Coats: Woolen, Corduroy, Polyester, Nylon.Sweaters: Umbrella, Short, Long Cardigans.

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BRAND MIXIt consists of three types of brands:1. National / Manufactures brands: Spykar, Pepe Jeans, Deal, Upper Class,

Mojo(eyegear), Oner, Elson, Xage, Rage, Kmark, Elson, Time option.

2 Private labels: • Umbrella brand- Globus

• Product-F21, MnM3 Generic brands: Cap, Accessories, Jewellery, Muffler

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STORE LAYOUTHigh margin items placed in high trafficareas.High demand items placed in low trafficareas.Complementary items placed near each

other.

Seasonal need considered.

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STORE LAYOUTItems needing frequent restocking placed

near storerooms or cash registers.

Larger departments placed in lower traffic areas.

Shopping behavior and operational considerations

recognized.

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STORE LAY OUT

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STORE DESIGN1. Storefront Design

2. Interior Design

3. Lighting Design

4. Sounds and Smells: Total Sensory Marketing

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INTERIOR DESIGN The low cost, no frills flooring combine with

the low cost metal shelving help to convey the low price image in this discount retail display for Barbie.

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SIGNS AND LIGHTING:-Signs and graphics provide information and

can add personality, beauty, and romance to a store’s image.

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SOUNDS AND SMELLS: Sounds and Smell is important in a store ,in

globus store sound and smell are also presented , It's give the positive impact in customer mind .

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THANK YOU