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Go West Conference, Event & Destination Management

Go West Conference, Event & Destination Managment

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Page 1: Go West Conference, Event & Destination Managment

Go West Conference, Event & Destination Management

Page 2: Go West Conference, Event & Destination Managment

Event

Conference &

Destination

Management.Go West Conference, Event &

Destination Management

Page 3: Go West Conference, Event & Destination Managment

Benefits to our Clients• Reducing their workload, sharing responsibility and

delivering tangible results.• We take away the stress - supporting them every step of

the way and providing solutions.• We reduce costs – they benefit from our buying power

and negotiating skills. Centralization invoicing and payments for all services.

• We eliminate risk - our experience and knowledge enables us to plan and manage their event or tour on budget and in line with their objectives and requirements.

• We bring innovation and add value - They benefit from over 14 years experience and proven creativity. We bring innovative new ways to run conferences, ideas for events and tours

• We go the extra mile – We always strive to exceed their expectations.

Go West Conference, Event & Destination Management

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EVENT MANAGEMENT Corporate celebrations Award ceremonies Gala dinners Team building Corporate client

hospitality Christmas parties Summer parties Family days Theme nights Top class entertainment

Go West Conference, Event & Destination Management

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IMAGINATIVE EVENT PRODUCTION

Go West Conference, Event & Destination Management

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Outstanding Sets

Go West Conference, Event & Destination Management

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World Class Entertainment

Go West Conference, Event & Destination Management

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Live Television Broadcast

Go West Conference, Event & Destination Management

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Promotion

Sales calls Website Referrals Industry Partners

Go West Conference, Event & Destination Management

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CONFERENCE MANAGEMENT

Go West Conference, Event & Destination Management

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CONFERENCE MANAGEMENT

• Regional, National & International Conferences

• Full range of professional conference services provided

• Tailored packages available to match a clients requirements in terms of support and services.

Go West Conference, Event & Destination Management

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Customer SegmentsAmbassadors & Organisers in

• Corporate• Association• Educational• Medical &

• Public Sector

Go West Conference, Event & Destination Management

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Conference Management Services

• Conference Website, • Abstract submission • Online registration and

payment• Venue search and

negotiations • Conference work plan • Accommodation • Dedicated conference

manager • Exhibition Management and

Poster Management • Budget and financial

management

• Technical audio visual requirements

• Set design and lighting • Spouses Programme • Entertainment & Tours• Branding, promotion and

publicity • Liaise with Conference

Speakers • Conference Packs • Transport • Venue Management

Go West Conference, Event & Destination Management

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Facilitating International Conferences

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INTERNATIONAL CONFERENCES

• Society for Environmental Geochemistry and Health, SEGH 2010, NUIG

• European Conference On Information Systems, ECIS, NUIG

• 10th European Carbohydrate Symposium (Eurocarb), NUIG

• Power Electronics Specialists Conference (PESC) NUIG

• 4th International Semantic Web Conference (ISWC)

• Informal European Theatre Meeting, (IETM)Galway

• Territorial Cohesion, EU Presidency Conference

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Promotion• Industry Partners

Fáilte Ireland – approved PCO

HotelsConference Office NUIG

• Sales Calls• Networking/Referrals• Website

Go West Conference, Event & Destination Management

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INTERNATIONAL MARKETING STRATEGY

Go West Conference, Event & Destination Management

• Focus marketing effort on identifying and targeting conference Ambassadors in Third Level Organisations

• Work with Industry Partners to nurture Ambassadors & Leads

• Service development

Page 18: Go West Conference, Event & Destination Managment

Go West Conference, Event & Destination Management

Destination Management Services

Corporate & Special Interest Groups

visiting Ireland

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Memorable ItinerariesAccommodationTransportation & LogisticsExclusive VenuesMeet & GreetProfessional Tour GuidesActivitiesTours

Team Building Music & EntertainmentGala NightsSpecial EventsCultural ActivitiesDécorCateringCorporate HospitalityGifts

Page 20: Go West Conference, Event & Destination Managment

TARGET MARKETS100% Export

• Corporate • Special Interest Groups

HeritageEducationReligious Tourism

Go West Conference, Event & Destination Management

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Promotion• Industry Partners

Fáilte Ireland Hotels

• Sales Calls• Fam Trips/ Site

Inspections• Website - Sample

itineraries, Links

Go West Conference, Event & Destination Management

Page 22: Go West Conference, Event & Destination Managment

Long Term International Marketing Strategy

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Religious Tourism“Religious Tourism

is not seen as a luxury but rather travel with a purpose : strengthening fellowship and faith”. WRTA.

• Focus marketing effort to develop niche markets of religious tourism from USA.

• Develop tour packages tailored to these markets “Exploring our Celtic Spirituality”“In the footsteps of St Patrick”

• Create a new website aimed at this marketwww.celticfootsteps.ie

• Promote and sell packages through specialist Tour Operators• Sell packages direct to specific markets

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Achievements International

Sales & Marketing

Go West Conference, Event & Destination Management

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Since 2005 alone, Conferences facilitated by Go West have attracted over 1,300 delegates to Ireland.

Estimated value to the economy is over 1,100,000 euros.Ave spend is 876 euros – source, Failte Ireland.

Go West Conference, Event & Destination Management

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Approximately 350 International groups facilitated by Go West.

Go West Conference, Event & Destination Management

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Go West Conference, Event & Destination Management

9 Pilgrim groups pre booked from USA for 2010.

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Familiarization Visit from USA has generated a minimum 3 Adult Pilgrim Groups for 2011 & 2012 and important contacts for future.

Go West Conference, Event & Destination Management

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Key Goals/Vision

• Increase the number of International Conferences

• To Position Go West as the leading Irish Religious DMC.

Go West Conference, Event & Destination Management

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Go West Conference, Event & Destination Management