SUBMITTED TO:PROF. SANDEEP

TRADA,TIMS,

ADIPUR1

TOLANI INSTITUTE OF MANAGEMENT STUDIES

Introduction:The company made a shooting start in the year

1993.Its history is related to innovation and

adventure of risks and bold decisions made.The company is mainly engaged in the business

of refining vegetable oil including seed procurement, processing, solvent extraction and marketing of edible oil.

The present operation of the company broadly categorized under three heads.

Trading Manufacturing Marketing

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Torch Bearers of GOKUL GROUP

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Shri Balvant Sinh Rajput Shri Kanubhai Thakkar Chairman Managing directorGRSL has a well established distribution network spread across 19 states, comprising 18 C&F agents, and their 802 distributors, 3 depots, 15 brokers 295 resellers, distributing its products through a total of 1,133 bulk points of presence.

The motto of GRSL is, “Work until you achieve God”

Corporate office: AhmedabadInternational trade: Mumbai• Business type: Exporter , Manufacturer ,

Importer , Supplier.Export : 35% (Sales)Import : 80% (Crude Oils)Export Markets: Europe, USA, Far East

countries Import Markets: South America, Malaysia

and Indonesia.Its an ISO 9001:2000 certified company

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Manufacturing Capacity:At Sidhpur refinery: Solvent plant : 600 TPD Oil Crushing : 600 TPD Packing : 200 TPD Warehouse : 1000 MT Seed storage : 20000 MT At Surat refinery : Refinery -1 : 100 MT Packaging : 50 MT

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At Gokul Refoils & Solvents – GandhidhamRefinery – 800 TPDVanaspati – 200 TPDSolvent plant – 1500 TPDWarehouse Storage – 450 MT

• Gokul & Zaika are the two brand names under which Soybean, Cottonseed Oil, Palm Oil, Groundnut Oil, Corn, Mustard, Sunflower & Vegetable are sold

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Competitors:Companies Brands: Adani wilmar Ruchi soya Parekh food Bunge N K proteins Amrit Bansal Paras Industries Cargill

Fortune Soyam Gemini Chambal Tirupati Ginni Mahakosh Nature fresh

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Core Processes:New product development

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Customer relationsFor meeting customer requirements it follows: Selection of better quality raw materials Good laboratory practices Selection of qualified staff Training programme to improve the skills of

employees Good Manufacturing Practices Strictly follows quality monitoring systems Customer feed back – Finding solutions  

Supplier relations

Order fulfillment TOLANI INSTITUTE OF MANAGEMENT STUDIES 9

Competitive priorities:• Cost – Low cost operations• Quality – Consistent & Top quality• Time – Delivery speed, On time delivery • Flexibility – Variety

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Competitive advantage:Location –Favorable labor climateProximity to marketsQuality of lifeProximity to suppliersProximity to parent company’s facilitiesTax benefits

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Power - Gujarat Gokul Power Ltd.At Tadkeshwar, District- Surat135 MW Lignite based

Technical knowhow & Operations from last 15 years

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Quality Control Department:

Testing of oil at each stage

Continuous monitoring

Equipments for monitoring the quality

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Inventory management Raw Materials

Crude palm oil(CPO) – Malaysia & IndonesiaDegummed soybean oil – America & BrazilCotton seed oil (CSO) – Local suppliers Lead time for materials- 15 days/30 days for

imports and 7 days for CSO

Minimum level of crude oil in tanks – 500 tons.

Raw materials taken from the port as per requirement

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Refined Oil storage

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Chemicals used: Caustic sodaBleaching earthPhosphoric acidCitric acid

Lead time for chemicals – 4 to 6 days

Continuous review systemMonthly targets fixed and production planned

accordingly.Outside Agency appointed to review oil stock

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STORAGE TANK

OTHERSCRUDE PALM OIL

FRACTANATION

NEUTRALIZATION

BLEACHING

DEODURIZATION

BLEACHING

DEODURIZATION

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PACKING SECTION

WAREHOUSETRUCKS

REFINED OIL

DISPATCH

HYDROGENATION

TANKERS

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PRODUCTION PROCESS: Crude Oil includes various impurities like Free

Fatty Acids, Pigments, Phospholipids compound, etc.

CRUDE PALM OIL

DCSO

COTTON SEED OIL

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Stage 1 : NeutralizationSaponification process :70 – 80 degree CelsiusCaustic Soda reacts to remove Free Fatty AcidsPhosphoric Acid reacts to remove phosphorous

lipids

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Outcome :Neutral OilSodium Soap

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Stage 2: BleachingBleaching earth used110 degree celcius30 Minutes

BLEACHING EARTH

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Pressure Leaf FiltersSpent Bleaching Earth remains in the storage

tank.Disposal of SBE a matter of concernOil being extracted from SBE used in

chemical industries.

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Stage 3: DeodorizationFinal Stage and the most complicated stageTemperature starts from 260 degree Celsius which gradually comes down to 40 – 50 degree Celsius in six stages.Distilled fatty acid is produced as a by-product

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Fractionation :Palm Oil is passed through chilling pipe coils Then oil passes through the filter press and

pure liquid of Palm Olene is obtained and Palm Sterene Cake is retained in filter press.

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Hydrogenation:Molecular structure of fat is altered so that

fat becomes “hardened” so that hydrogenated fat do not turn rancid.

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“Ready to Cook”

Refined Oil Double Refined Oil

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Final Dispatch :Loose oil in tankers Packed oil in tins , pouches & plastic bottles.

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Learning outcomes:Type of process – CONTINUOUS PROCESSType of product – STANDARDIZED Production strategy – MAKE TO STOCKInventory review – CONTINUOUS Demand forecasting – EVEN DEMAND PUSH MODEL for productionMachinery used – SPECIALIZED

MACHINERYResources are organized around process

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E R P system used: Corporate MUNIM now SAP

Dependent demand of chemicalsBOM is preparedMaster Production Schedule is preparedCrude oil procured in Bulk LotsChemicals purchased in E.O.QBottleneck Identification –

DEODOURIZATION

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