Golden Tulip India - Development Presentation 2014

Golden Tulip Southern AsiaIndia Development Presentation

STARWOOD CAPITAL GROUP

Starwood Capital Group

Starwood Capital Group (SCG) has a 14-year track record in the hospitality industry related investments Since2005 the group has made an investment of approximately US$ 7.5 billion in the hospitality industry, with a realizedreturn in excess of 30%.

Starwood Hotels & Resorts: Starwood is perhaps best known for its 1995 acquisition, recapitalization,reorganization and expansions of a troubled NYSE REIT to become what is today Starwood Hotels & Resorts Worldwide.

Barry Sternlicht founder, Chairman and CEO for nine years and led the transformation of the company from an US$ 8Mequity-value liquidating REIT into one of the largest hotels companies in the world.

Under Barrys direction, Starwood Hotels became an innovator in the hotel space, creating W Hotels, taking St. Regisfrom a single hotel into a brand and introducing the Westin Heavenly Bed and Bath.

Westin: In 1995, Starwood led the acquisition of Westin Hotels & Resorts, culminating in the merger in January 1998with Starwood Hotels & Resorts. Under Starwoods leadership, the RevPar propelled from an US$ 11 a night deficit in1998 to a US$ 24 premium in 2004.

Socit du Louvre: In 2005, SCG completed the US$ 3,2 billion acquisition of Groupe Taittinger and Socit duLouvre which brought with it one of Europes largest hotel networks, as well as the legendary crystal company

Baccarat and Annick Goutal Perfumes.

Mridien : In 2005, SCG completed a US$ 1,2 billion off-market transaction of a portfolio of 32 Le Mridien luxuryhotels, located primarily across Europe.

Concorde Hotels & Resorts the luxury hotel group is also an affiliate of Groupe du Louvre, owned by the privateequity firm Starwood Capital Group.

29-03-14 P.2Louvre Hotels Group A Subsidiary of Starwood Capital Group

Golden Tulip

Golden Tulip established in 1960s was acquired by Starwood Capital in2009 and joined in an alliance with the Louvre Hotels group to form the secondlargest hotel group in Europe & one of the largest ten worldwide.

Golden Tulip Hospitality group entered into a joint venture with the Leylandgroup in 2006 to form Golden Tulip, Southern Asia with the objective ofdeveloping, franchising and managing hotels focusing primarily India, Pakistan,Bhutan, Bangladesh, Sri Lanka & Maldives.

Golden Tulip Southern Asia aims to establish Golden Tulip Hotels Suites &Resorts as a leading hotel chain in three to five star hotels segment in theIndian Sub-continent. It has developed the necessary infrastructure to providesupport to franchisees and owners.

In India, the first Golden Tulip hotel opened in November, 2007 and currentlyhas 15 hotels under operation with 5 more opening by MID OF year 2014 at keybusiness and leisure destinations. The company aims at having 50 operationalhotels by the end of 2015.

We combine the strength of globally recognized brands with local support andmarketing. In particular, our local regional support teams provide valuablelocal market intelligence and operational support.

10th

2nd

114047 95,271

Largest

in Europe

Properties

Across

Countries

29-03-14Louvre Hotels Group A Subsidiary of Starwood Capital Group P.3

Largest

Worldwide

Rooms

Louvre Hotels Group

Louvre Hotels Group, is the 2nd largest hospitality group in Europe and 10th largest worldwide.

Louvre Hotels a Groupe du Louvre subsidiary

- Established in 1976

- Starwood Capital acquired the group in the year 2005.

In July 2009, Starwood Capital acquired the Golden Tulip Hospitality Group from KLM Airlines and thus formed a

merger of Louvre Hotels and Golden Tulip Hotels.

This acquisitions gave Louvre Hotels access to Asia, Africa and America.

A comprehensive portfolio of 7 brands, 1100 plus hotels in 1 to 5 star categories and a presence in 47 countries has

turned the Group into an important International player.

The strategic alliance of Louvre Hotels/Golden Tulip is harnessing its geographic breadth, comprehensive brand

portfolio and team expertise to consolidate its presence in Europe and venture into target territories such as

Morocco, India, Brazil, the Middle East and China.

The alliance establishments can be broken down into three categories:

- 24% fully-owned hotels (managed by Louvre Hotels),

- 27% hotels run under a management agreement (operated by Louvre Hotels within the framework of a hotel

ownersmandate)

- 49% hotels run as a franchise (managed by the owner).



47 Countries : 1140 Properties 95,271 Rooms

Royal Tulip hotels first appeared in 2006, asfive-star establishments offering full serviceluxury accommodation, now present in 6 countries with over 2800 rooms.

Royal Tulip luxury hotels are exceptional properties situated in extraordinary locations, they provide elegant and luxurious facilities, highly personalized services, ultra-modern amenities and a deluxe level of comfort.

Rare. Faultless. Discerning. Nothing about a Royal Tulip property is average or run of the mill. Each one is a gateway into a new world of discovery and personal enrichment. Where every contact is a chance to create an unforgettable memory.

Our Brand Royal Tulip

Where inspiring stays are rooted in the extraordinary

Where inspiring stays are our heritage

Golden Tulip hotels first appeared in Holland in 1962, andtoday are 141 hotels in 34 countries worldwide with over21000 rooms offering local appeal plus upmarketcomfort.

Every stay a fresh source of inspiration.Four-star Golden Tulip establishments include hotels with upmarket services, suites for longer stays, resort sites and seminar centres with cutting edge equipment. Full-service facilities address business and leisure customers looking for a memorable stay with international accommodation standards.

Upscale comfort with local flairGolden Tulip 4-star properties cater to business and leisure travelers who demand international standards butseek authentic hospitality and local flair.

Excellence. Authenticity. Comfort. Each Hotel is the embodiment of the Golden Tulip approach to hospitality: excellent accommodation in a setting that's always different but never foreign.

Our Brand Golden Tulip

Inspiration and simplicity.Tulip Inn three star hotels and suites deliver refreshingly uncomplicated quality accommodation with sparkle and simplicity. The locations are convenient. The rooms are comfortable. The people are friendly.

Comfortable, Welcoming, Value for moneyThese are the hallmarks of Tulip Inn.Conveniently located in city centers and business districts,they focus on providing the essence of great stay: unfussy,friendly and functional accommodation where you canrecharge and relax. At last, experiencing qualityaccommodation is delightfully simple.

Where inspiring stays are effortless

Tulip Inn hotels, eminently comfortable andpractical, first appeared in 1993, and todayare 80 hotels in 23 countries around theworld with more that 8000 rooms

Our Brand Tulip Inn

Our Brand Campanile

New Generation 3 stars Campanile.

Campanile opened its first hotel in 1976 with values of

conviviality, authenticity and an innovative full-fledged

restaurant concept, values to which the brand has remained

faithful ever since.

Today, the Campanile network consists of 388 hotels across

9 countries in Europe, making it a major player on the

budget hotel market in Europe. With over 9 million covers

and 6 million room nights, Campanile knows how to meet

the customers need for comfort and a good quality-price ratio.

Consumer demands have evolved, and to satisfy its clients Campanile has embarked on a modernisation programme entitled New Generation, covering everything from lodging to food service. To translate this modern, client-oriented concept into change, Campanile called on two big names in the design and restaurant businesses: Patrick Jouin and Pierre Gagnaire. This upscaling will in no way undermine the brands core values of conviviality and authenticity; it will simply carry them into the 21st century.

Our Brand Premire Classe

Premire Classe was launched in 1989 to meet the needs of customers seeking hotel accommodation offering both comfort and very competitive prices.

Today the brand has 248 hotels in France, Belgium, the Netherlands, the UK and Poland.

Since its launch in 1989, the Premire Classe chain hasshaken up the 1-2 star hotel sector by adopting a true low-cost strategy

Its best price without sacrifice approach is a statement about a new product that cuts no corners on comfort, technology, atmosphere or service. New features include flat screen TV, duvets and wireless internet for free.

20 years after its creation, the forward-thinking approachremains the key to the brand's success with a 6% averagerise in sales each year over the last four years.


Operational

Upcoming

Prsence in India

Opening Shortly (5)

Golden Tulip, JaipurGolden Tulip VasaiRoyal Tulip, KufriGolden Tulip Suites, VasundhraTulip Inn, Chandigarh Zirakpur

Opening Later

Golden Tulip, LudhianaGolden Tulip, DarjeelingGolden Tulip, JabalpurGolden Tulip, NainitalGolden Tulip, KufriGolden Tulip Suites, Noida Extn.

Operational Properties (15)

Golden Tulip Lucknow Golden Tulip Ranchi Golden Tulip AmritsarGolden Tulip New Delhi Golden Tulip ChandigarhRoyal Tulip, Navi MumbaiTulip Inn, AhmedabadTulip Inn, Mussoorie Mall RoadTulip Inn, Mussoorie BarloganjGolden Tulip, GurgaonGolden Tulip, GoaGolden Tulip, UdaipurTulip Inn New Delhi WestGolden Tulip Bangalore Electronic CityGolden Tulip, Bhiwadi


India Portfolio

1. GTSA now has 14 trading hotels and have secured 9 more in addition to 20 properties under negotiation.

2. GTSA now targets to have 42 hotels and 3500 Rooms by the year 2016.

3. Strong pipeline to backup growth plans - in line with the momentum.

Growth Targets Golden Tulip Southern Asia

Tulip Inn Ahmedabad is a contemporary 42 room boutique hotel located on S. G. Highway, the fast

developing business hub of the city, offering unparalleled convenience; it is just 18 kilometers from

Sardar Vallbhbhai Patel International Airport.

1. TULIP INN AHMEDABAD

2. GOLDEN TULIP AMRITSAR

Located on the main GT Road, hotel is a 15 minutes drive from the Airport and is 5 minutes away from

the Railway Station. Golden Tulip Amritsar is a 52 rooms hotel, each room equipped to suit the needs of

the business as well as the leisure traveller.

Louvre Hotels Group - Golden Tulip

3. GOLDEN TULIP CHANDIGARH PANCHKULA

Golden Tulip Chandigarh-Panchkula is located on the way to the beautiful Morni Hills amidst lush green

surroundings, 3 minutes away from the famous Nada Sahib Gurudwara. Its quiet ambience and exemplary

services makes it a perfect venue for a family celebration, conferences or relaxation.

Louvre Hotels Group - Golden Tulip South Asia

4. GOLDEN TULIP NEW DELHI CHATTARPUR

The hotel is located in the Chhatarpur farmhouse area and is ideal for family getaways, wedding

celebrations and corporate events. It is a 34 rooms hotel which opened in summer of 2011.

5. TULIP INN NEW DELHI WEST

70 Rooms Tulip Inn ,West Delhi adds to quality budget accommodation in the New Delhi. Located near

Harinagar Clock Tower, Distt - Janakpuri (West Delhi). Guest rooms and hotel interior are designed with an

emphasis on comfort and ease. The hotel location also allow easy connectivity to the rest of the capital.

47 state of the art , elegantly designed spacious rooms with a view of the pool and the greenery sprawling

behind. The hotel is located very close to the Candolim Beach in North Goa situated in a quiet, peaceful

location in this colorful and vibrant city. A 55 minutes drive from the international airport.

6. GOLDEN TULIP GOA

Louvre Hotels Group & Golden Tulip

24 State of the art , elegantly designed rooms with private lounge on each floor, this boutique hotel is

located amidst posh locality of sector 22-23 of Gurgaon, 12 kms from IGI International Airport

and just 4 kms off the National highway 8.

7. GOLDEN TULIP GURGAON PALAM VIHAR

115 rooms Golden Tulip Lucknow is located on Station Road and 10 minute's drive from the city's centre-

Hazratganj, the hub of commercial, business and shopping district; 30 minutes drive from Amausi

International Airport.

8. GOLDEN TULIP LUCKNOW

9 TULIP INN MUSSOORIE

Overlooking the beautiful green Doon valley with its winding uphill road to Mussoorie

glistening in the morning sunshine and enveloped by misty cotton clouds by late noon,

Tulip Inn Barlowganj is ideal to just lose and then find a new self again!


Tulip Inn Mussoorie Mall Road Overlooking the Doon valley and Mall Road, Tulip Inn Mall Road is

wellknown for its beautiful location, excellent quality of service and luxury that spoils every guest

10 TULIP INN MUSSOORIE

11. ROYAL TULIP NAVI MUMBAI

Located at Kharghar, Navi Mumbai and about 40 kms from Mumbai International Airport, this 5 star luxury

hotel with 97 rooms reinvents the grandeur of International Hospitality with Local Flavours. Royal Tulip Navi

Mumbai stands tall on its architectural features and demonstrates a fine blend of European and Indian

sensibilities.

Located on the main GT Road, the 63 rooms hotel is 25 minutes drive from the Airport and 15

minutes away from the Railway Station.

13. GOLDEN TULIP RANCHI

13. GOLDEN TULIP UDAIPUR

Golden Tulip is a chic 4-star down town property in Udaipur. 87 Rooms Contemporary in design, the hotel

offers luxurious facilities to its patrons and is in proximity to some beautiful local attractions. The hotel is

ideal for leisure travelers in the "City of Lakes".Louvre Hotels Group & Golden Tulip

14. GOLDEN TULIP BANGALORE ELECTRONIC CITY

Louvre Hotels Group & Golden Tulip

Located in Electronics City Phase 1, near Hosur Main Road. Newly built, 72 rooms exquisitely deigned hotel

is a short distance from major IT Companies, well connected to the new elevated expressway making it

accessible to almost anywhere in Bengaluru city.

OPEN NOW


15. GOLDEN TULIP BHIWADI

Golden Tulip Hotel Bhiwadi houses 56 spacious, luxurious and contemporary rooms, specially

designed for long stays offering the best of modern amenities, services and comfort. BhiwadisClub house, Golden Crest, is a perfect weekend getaway from Gurgaon and Delhi NCR.

OPEN NOW


16. GOLDEN TULIP JAIPUR

102 Rooms Golden Tulip Jaipur is located in the heart of the City, situated at M. I. Road, a picturesque 9 km drive from Airport, 1 km from main shopping Arcade & Railway Station. The Golden Tulip Jaipur offers some of the citys finest

accommodation, dining experiences, and comprehensive conferencing and banqueting facilities.

AT-YOUR-SERVICE SOON


GOLDEN TULIP VASUNDHRA

160 Keys Golden Tulip Vasundhra is located East of Delhi about 1 KM from the Metro Station of Vaishali. This beautifully designed mixed use development will soon be opening its door to esteemed guests of Golden Tulip.

Our business philosophy carefully balances guest experience, employee fulfillment, and owner return.

Being a hospitality management company, GTSA is committed to excellence of service resulting in maximized profitability and asset value for our customers. We provide wide-ranging spectrum of services and facilities from budget to luxury hospitality properties in the territory of Southern Asia:

Pre-Opening services Hotel Operations services Sales & Marketing Human Resources Financial Planning / Controls and Asset Management

Unlike large, bureaucratic management companies, we customize the terms and conditions of our management services based on owner need, and provide a basis for maintaining this delicate balance. Our senior executive team are directly involved in delivering on our owners visions and long term goals for every property in our portfolio.

Our team has a wide range of experience and knowledge in the hospitality industry as well as extensive professional management practices

By utilizing all opportunities and synergies of leading multi-branded hotel chain we provide services and facilities which result in maximizing financial performance

We open up relations with our clients, partners, and associates with a high level of integrity, dignity, and respect

Our Services


We provide extensive support services in the pre-opening phase to ensure your hotel opens successfully and has a strong foundation to ensure continued success. With our knowledge and experience in hotel management and operations, we can assist with every step from initial concept and site selection to obtaining the right operating equipment, supplies and staffingfor your hotel.

StaffingWe creatively recruit, hire, and effectively train the right people to help you accomplish your goals and organize professional training to bring your staff up to corporate standards.

Technical SupportOur technical team provides technical support for your project starting from its initial stage. We assist you with every step of the way from initial concept to designing, obtaining the right operating equipment, supplies and facilities.

Pre-Opening ServicesWe provide extensive support services in the pre-opening phase to ensure your hotel opens successfully. Our pre-opening activities will help to successfully launch your hotel into the hospitality market. As operator we coordinate all opening activities, sales efforts, advertising and promotion necessary for the successfully opening of your property. The scope and style of the opening activities need to be appropriately matched for the hotel itself, the surrounding community and the targeted markets.

LaunchYou can be confident that before launch of your hotel it will be properly represented through all available distribution channels, all of the Loyalty Programs of Golden Tulip Hospitality Groups will be launched from the first day your hotel starts operation.

We recognize that selecting the right brand and appropriately leveraging that brand for your best interest can be the cornerstone of the hotels overall success.

Pre-Opening ServicesEnsuring Strong Foundations for Your Business.


Hotel Operations.

Our main priorities in hotel operations are to provide exceptional experience to each and every guest who visits one of our properties and to deliver the highest possible financial returns to our owners.

The Hotel Operations department is responsible for the overall profitability of each hotel operated and managed by Golden Tulip by implementing Golden Tulip high quality standards.

TrainingThere is no substitute for excellence in training in a customer service environment and we believe Golden Tulips training program is the best in the business. Time-tested employee training and motivational programs developed by Golden Tulip Hospitality Group will be available to the hotels HR Departments from the very inception.

System TechnologyGolden Tulip is firmly committed to providing hotels with the latest in high-end hospitality technology solutions and recommendations to simplify procedures to increase the effectiveness of operations. Technological developments made available to hotels include: revenue management systems, property management systems and much more.

Food & BeverageThe food & beverage team manages the restaurant, bar and banquet facilities offering high standards of services while maximizing profit.

ProcurementProcurement has a major impact on a hotels success. Golden Tulip provides all hotels the necessary tools and services to purchase the best quality products from indentified suppliers while guaranteeing the best cost savings


Positioning

Golden Tulips international standard in terms of comfort, service & facilities maintaining individuality that reflects local character of the destination, creates top brand experience

Par excellence international standards

State of the art conference and social events venue

Target and attract market segments by proving excellence in related services

Higher average rooms rates and REV PAR

Stronger occupancies through yield management

Stronger management focus towards guest satisfaction and team building

Promotion Key focus on Public Relations Repeated presence in quality publications Brand building with exclusive events Circulations of brand awareness collaterals Co-branded sponsored events Food and Beverage festivals to target city residents Open house Owner receptions and special invite cultural nites.

Brand Positioning & Promotion .


Sales and Marketing.

Global DistributionAccess through all major world wide systems 45 global offices of Golden Tulip Hospitality group to build leads and direct sales Goldres to showcase the hotel, providing real time availability information, rates and photos galleries

to potential world wide guests and bookers.

Each unit exposed to over 500,000 travel agent terminals, 1220 Internet travel agency portals, 700 partner websites

System integrates seamlessly to third party Internet providers such as Expedia that provides the hotel with exponential exposure to the travel market

Local Support / Field Marketing

Key cities support Sales office in India. Delhi, Chandigarh, Ahmedabad, Jaipur, Kolkata and Mumbai

Dedicated Sales team for comprehensive Banquet and conference sales

Parallel support from corporate sales team from head office

Golden Tulip South Asia Head Quarter in Gurgaon has dedicated technical & operation professional besides sales and marketing professionals to market the hotels in India and abroad.


Golden Tulip Southern AsiaCorporate office : A 25/11, DLF Phase 1

Gurgaon 122002, Haryana (India). Phone + 91 124 4770300

[email protected]

Documents

Golden Tulip India - Development Presentation 2014