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Good Advertising
Personal Selling
•Greetings•Communication•Product Knowledge•Cheerful•Interactive
Sales Promotions
Contests, lucky draws, coupons and deals!
Common NOs
NO MONEYSORRY I AM
BUSY
I’LL THINK ABOUT IT
JUST LOOKING
Planning Who are you reaching out to?
How many products will you be having?
Do you have your SG50 category of products? How about your booth?
Are your products different from the other stores?
If no, how will you make your products stand out?
How much materials are needed for your products?
Which advertising methods are you going to use?
What are your product quantities going to be?
Expected costs and earnings?
SummaryProductUniqueDifferentiation
4Ps of Marketing
Thank you!