Goodwill Industries International, Inc. at Goodwill Industries believe that every person has the opportunity to achieve his/her fullest potential and participate in and contribute

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  • We at Goodwill Industries believe that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life.





    Annual Report

    Goodwill works to enhance the dignity and quality of life of individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work.

    Goodwill Industries International, Inc.

  • Dear GooDwill stakeholDers,

    Goodwills legacy is in providing the programs and services that put people in the workforce, strengthen families and build stronger communities. Goodwill has been a trusted household name for more than a century, and while were best known for our retail stores and great bargains, our mission has never been more relevant.

    In 2011, Goodwill served more than 4.2 million people across the globe. As more people reach their employment goals, that impact is sure to be felt for years to come. This is what drives us to do more and be more.

    Were pleased to share some of these successes with you in this Annual Report. Youll read highlights of our work in the areas of mission impact and how we strengthen our Goodwill business, brand and public policy. Youll also read stories of remarkable people who excel in the world of work thanks to their determination and the services they received from Goodwill.

    We invite you to learn more about how you help build stronger communities by donating, shopping and supporting Goodwill.


    JIm GIbbonSPresident and CEOGoodwill Industries International, Inc.

  • Top 10 AccomplishmenTs of 2011

    1 More than 4.2 Million People Benefited from Goodwill servicesGoodwill served more than 4.2 million people in 2011, a significant increase driven by e-learning, and placed more than 189,000 people in good jobs, an increase of 11 percent over 2010. These individuals earned an estimated $2.95 billion in wages. Every 38 seconds of every business day, a person served by Goodwill earned a good job. Every 8 seconds, another person accessed Goodwill opportunities to build careers and strong families.

    2 Goodwills social enterprise led the way inenvironmental sustainabilityGoodwills social enterprise continued to make it easy for customers to create a sustainable future. With the addition of 319 donation sites to the Dell Reconnect program, operated by Goodwill in partnership with Dell, consumers have a choice of more than 2,600 locations where they can drop off their used electronics for proper disposal, free of charge. In total, more than 150 million pounds of computer equipment were donated in 2011 across the 47 states and two Canadian provinces where these Goodwill collection sites are present. For a complete list of participating Goodwill locations, visit

    Goodwill agencies also piloted recycling initiatives for mattresses, plastics, consumer electronics, metals and textiles. Through these initiatives, Goodwill not only demonstrated leadership in environ-mental sustainability but also created job opportunities for thousands of people, which brought Goodwills self-sustainable business model full circle.

  • 3 Donate Movement Partners spread the word aboutresponsible DonationWith its compelling message of environmental stewardship combined with the power of strengthening communities and families, the Donate move-ment grew rapidly in 2011 and continues to build momentum and drive goods acquisition and awareness for Goodwill. Using the Donate movement platform, Goodwill inspired a number of retail and media partners to join the movement and spread the word about donating responsibly.

    GaP: Through the retailers Let It Go donation drive at nearly 900 Gap stores in the United States and Canada, Gap customers were encouraged to clean out their closets and donate unneeded items to Goodwill. Goodwill and Gap saw an outstanding response to this promotion: more than 247 tons of gently used goods were donated in 10 days.

    hanes: Hanes looked to Goodwill for its role in environmental sustainabil-ity to launch the brands first national donation effort that urged Americans to clean out their drawers and donate to Goodwill. Co-branded donation bins and display shelves appeared across the country while consumers posted pictures of their Goodwill donations on Facebook. The light-hearted promotion featured celebrity spokespeople bethenny Frankel and michael maloney, generating extensive media coverage.

    Planet Green: The Discovery channel Planet Green featured Goodwill in the launch of its 2011 docu-series, Dresscue me, in which the star of the show and self-taught designer Shareen mitchell shopped at thrift stores, including Goodwill, to find the perfect outfits to repurpose for her clients. Planet Green asked its viewers to think twice about what they donate, where they donate and how their donations could strengthen local communities.

    The Donate Movement expanded its audience base, looking to the youth and young adults of today to become the responsible donors of tomorrow. Students of all ages are spreading the word, and information and donation drive toolkits are available at

    Fresno State students held their second annual Donate Movement drive on campus and took their message online to challenge other colleges to join the Donate Movement.

    View the video at or scan the QR code with your smart phone.

  • FAMILYCIRCLE: For the third year, Goodwill and Family Circle partnered for the magazines September back-to-school issue, asking 19 million readers to donate gently used items to Goodwill. The partnership earned coverage in 200 media outlets, including print and online media placements and blogs more than triple the number of media mentions in 2010.

    4 GoodwillReachedOuttotheNextGenerationofDonors With more than 100 years in the donated goods retail space, Goodwill knows that it is important to keep an open dialogue with the younger generation as they become the donors and shoppers of tomorrow. To continue its conversation with this demographic, Goodwill worked with Curiosity Quest, a PBS television series, and Time to communicate the message of responsible donation.

    CURIOSITYQUEST: An educational show on PBS that airs in more than 70 markets, Curosity Quest featured Goodwill and the Donate Movement as a part of its green series. Each show presents a quest focused on teaching children about being more environmentally aware. Joel Greene, the host of Curiosity Quest, filmed at Goodwill of Orange County (Santa Ana, CA) to learn first-hand about the donation and sorting process and how donated goods translate into programs and services for kids communities. The episode was geared to attract a school-age audience to the Donate Movement and provide visuals on what it means to make conscious donations.

    TIME: Time for Kids magazine sent a reporter to interview Goodwill Indus-tries International President and CEO Jim Gibbons. The reporter also toured Goodwill Industries of Silicon Valley (San Jose, CA) to better understand the behind-the-scenes operations of how items are used and repurposed.

    5 DonatedGoodsRetailGrowthAccelerated Goodwills donated goods retail operations generated nearly two thirds of all revenues for the Goodwill enterprise in 2011 and directly employed more than 64,000 people, many of whom had faced challenges to finding employment. Donated goods retail enjoyed double-digit growth.

  • 6 Goodwill Broadened its international reachIn 2011, Goodwill made strides in its global efforts to expand the Goodwill mission and social enterprise model around the world, with specific progress made in South Korea and brazil.

    south korea: Goodwill partnered with The Together Foundation todesign a model of creating jobs and supporting people with disabilities. In partnership with Goodwill Industries International and The Together Foundation, Goodwill Korea shaped and put into action an aggressive growth plan, which includes opening 100 stores, serving 3,000 people with disabilities and creating 1,000 jobs for people with disadvantages over the next five years, specifically within the network of Goodwill affiliates in the cities of busan, Seoul and Suwon.

    Brazil: With nearly one-third of brazils population living in extremeeconomic conditions and serious environmental challenges mounting, Goodwill Industries International has partnered with AVAPE, a workforce development leader based in So Paulo, brazil, that provides services to people with disabilities and others with challenges to finding employment. The capacity-building project, known as Goodwill Brasil, is supported with funding from the Caterpillar Foundation and will equip AVAPE with the tools and systems needed to operate a sustainable donated goods retail enterprise. The goal of the partnership is to strengthen information sharing, technology transfer and capacity building. Goodwill Brasil will also improve the nations environmental impact by encouraging people to reuse and repurpose the useable clothing and household items they no longer need by donating them to Goodwill.

    Recognizing the myriad challenges military service members face when returning from active duty, the Goodwill Industries International public policy team released the white paper, From Deployment to Employment: Goodwills Call to Action on Supporting Military Service Members, Veterans and Their Families, at a Capitol Hill briefing for U.S. policymakers. Rep. Howard Buck McKeon (R-CA), chairman of the House Armed Services Committee, joined the briefing, which contributed to the development of new grant opportunities.



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