Google Local Maps: 7-Pack Training Another Easy Ranking Secrets Exclusive Bonus Training From Anthony Devine and Anthony Aires A Little Housecleaning If you havent yet watched the first training video in this series STOP Go back and watch our Local Citations training video as it is related to this training What Is The Google Maps 7-Pack? Is This The 7-Pack? Local Search Is Through The Roof As I said in our Local Citations training, in 2015, it is estimated that UP TO 62% of local searches will be with a mobile device, and a trend that I anticipate to continue to increase Local Google Map Listings With such a large percentage of local searches on a mobile device, Google Map listings and ranking in the so-called Google Maps 7-Pack are that much more important, especially as more and more search results, mobile and organic, include the 7-Pack in the SERPs Local Google Map Listings In fact, on many occasions, especially on a mobile device, the 7-Pack either shows up at the very top of the SERPs, before the organic or right after the first few organic results Local Google Map Listings This makes the 7-Pack, and ranking inside of it, that much more important AND valuable sometimes even more valuable than the organic rankings 7-Pack Rankings Ranking in a local 7-Pack is an additional and different way to rank on page 1 of Google 7-Pack Rankings And, because of those facts, you and/or your clients should (will) want to rank in the 7-Pack Not All SEO Is Alike With 7-Pack rankings, it is an additional way for you to earn significant monthly recurring income as it requires different SEO strategies than organic SEO Doubling Your Income Is Possible Its because of the different and additional SEO strategies you need to employ to rank a local clients Google My Business Page This is what allows you to charge an additional monthly recurring fee for 7-Pack rankings vs organic SEO services and resulting rankings. First Things First Prior to even thinking about ranking in the 7- Pack, you or your client MUST* have a Google My Business Page, so be sure to refer to last weeks Live Immersion Training Webinar replay about building out such pages 7-Pack Rankings Its All About Local Citations (for the most part) Ranking In The 7-Pack With all other things being equal, ranking in the 7-Pack, at this time, appears to be based on the Ranking In The 7-Pack Number of ACCURATE Local Citations you/your client has LESS inaccurate Local Citations PLUS any optional SEO strategies you may use on Local Citations e.g. our Google Do-Follow Backlinking strategy, Private Blog Networks (PBNs), Etc Ranking In The 7-Pack Local citations are a key component to ranking in the 7-Pack (as well as can help rank in the local organic search results) Do NOT Be Intimidated By The 7-Pack It seems to me that many SEOs and other marketing types have no clue how to rank in the 7-Pack. How To Spy On The Competition 7-Pack spying secret Whitesparks Local Citation Finder Biting The Bullet Local 7-Pack Search A Step-By-Step Primer Step #1 Step #2 Step #3 Step #4 Step #5 Step #6 Step #6 (Contd) Step #7 To make certain strategic local citations more powerful, you may want to (optionally) add the local citations naked link to our Google Custom Maps/Do-Follow Backlinking Strategy and/or use PBNs Step #8 Step #8 (Contd) You can get your local citations done by: - Yourself - Outsourcing via: - Virtual Assistant (VA) - Whitespark.ca (currently $4 per listing) - Fiverr Gig - Other Step #8 (Contd) Get your exact local citations to build via: - Export CSV file of #1 ranked 7-Pack listing for your keyword - Export CSV file for all citation sources for your keyword - Top citation lists we provided you inside your members area Step #8 (Contd) Step #9 After finishing creating your or your clients local citations, wait approximately 30 days to see results in 7-Pack rankings Step #9 (Contd) If satisfied with result (7-Pack ranking), youre done sorta For clients and even yourself, you should protect and maintain your ranking by: Step #9 (Contd) i) occasionally spy on competition via Whitespark to make sure no ones gaining significant ground; and Step #9 (Contd) ii) Continue to build out additional citations (the number and pace will be dependent on what your spying tells you about those listings ranked behind you or your client) Step #9 (Contd) If youre not satisfied with the results and not getting the 7-Pack ranking you want for yourself or client, what do you need to do? Step #9 (Contd) Build more local citations from your various CSV files and/or Lists And, optionally, throw in a Google Custom Map with naked local citation links inside and/or use your PBN BIG Reminder When it comes to creating local citations AND ranking in the 7-Pack, citations MUST have an ACCURATE Name, Address and Phone Number (NAP) that is EXACT as the Google My Business Page and website (if you or your client have). BIG Reminder Thats All There Is Too It Thats it Now go out there and get those clients and 7-Pack rankings!