Googling to the Max

8/7/2019 Googling to the Max

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Googling to the Max



HO W G O O G L E "THI N K S I N D E F A U L T M O D E

C R A F T I N G B A S I C G O O G L E S E A R CHE S

STEMS some words

y Finds word with various endings

y Search kite flying and get matches on kite, kites, kiting and flying, fly,

flies

y Turn off with + or " " as in +kite +flying or "kite flying³

IGNORES common or "stop" words

y When this happens, a gray message appears below the search box in

results telling you what was ignored

y Turn off with + or " ³

OR searching requires capitalized OR

y Can be used between single words and phrases enclosed in quotes:

y California OR Oregon OR "pacific coast"

y "Global warming" OR "greenhouse effect"



E X P L O I T I N G G O O G L E "F U Z Z Y"

S E A R CH O P T I O N S

PUNCTUATION TH AT IS NOT IGNORED

y Apostrophe ( ' ) : peoples, people's, and peoples' are searched as

different words

y Hyphen ( - ) : same-sex retrieves same-sex, same sex and samesex

y Always supply the - to search any word that might be used

hyphenated

y Accent marks in Roman-alphabet foreign languages : éléphant does not

match elephant (and vice versa).

SYNONYM SE ARCHES ( ~ )

y Google will "think" of words with similar meaning:

~food matches recipes, nutrition, cooking

y SIMIL AR PAGES (in results list) or command related:[URL]

Google will "think" of pages like the one you choose, by using links to

and from the page, words in the page, and the importance of pages in

links.



Contd«.

NUMBER R ANGE allowed in searches (

..

without spaces)y Follow search terms with beginning and

ending numbers, separated by two periods.

y Can be used one sided, as less than or

greater than.



S E T T I N G L I M I T S I N G O O G L E

S E A R CHE S

Require search terms to occur in specific parts of web pagesy intitle: Words must occur in the official <title> field in the head part of the

page

y site: Limit to a site or domain (first part of the URL, before the first / )

y inurl: Require terms to occur anywhere in URL (URL punctuationignored)

y Google Advanced Search does not allow intitle:, inurl:, or morethan one site:, and has few date range options.

Limit to type of document or file extension: file type:y Google has many types of files besides HTML pages (doc, xls, wpd, ppt

and more)

y View as HTML link in results with these file types lets you see thedocument without the application and avoids

y Any virus or worm they could contain



Contd..

Pages from within a foreign country by building on the URL of a

Google search result

y Uses information about where the webpage server is located,

as well as country coding; more comprehensive

y

than what is available a http://www.google.com/language_toolsy Search on the terms you want. In your browser's Address or

URL box, append to the result (without spaces):

y &restrict=countryXX with XX being the C APIT ALIZED two-letter

country code

y To find country codes: Search Google for TLD [country name] or

y List of all country codes available athttp://en.wikipedia.org/wiki/List_of_Internet_TLDs





Contd« C ALCUL ATOR and CONVERSIONS - parentheses accepted to

sequence and clarify expressionsy Mathematical functions (+,-,*,/,% of, nth root of, sqrt(nn), ^ for

exponentiation)

y Advanced math (Trig: sin, cos, tan, sec, csc, cot, etc.; Inversetrig: arcsin etc.; Hyperbolic trig:

y sinh, cosh, tanh, etc.; Logarithms; Exponential functions;Factorials; and more)

y Many mathematical constants (pi, imaginary numbers, andmore)

y Units of measure and conversions

. M ASS: kilograms or kg, grams or g, grains, pounds or lbs,carats, stones, tons, tonnes, etc.

. LENGTH: meters or m, miles, feet, inches, Angstroms,cubits, furlongs, etc.

. VOLUME: gallons, liters or l, bushels, teaspoons, pints,drops, etc.

. ARE A: square miles, square kilometers, acres, hectares, etc.

. TIME: day, seconds or s, years, centuries, sidereal years,fortnights, etc.



SHORTCUTS to many other kinds of publicly availableinformationy ? Area codes (U.S.), defined by maps - type 3 digit code

y ? Airport conditions - type airport code or city and the wordairport

y ? Flight tracking - type the word airline and the flight number y ? Maps - type an address

y ? Stock info - type one or more NYSE, AMEX, N ASD AQ, or mutual fund codes etc«

ST AND ARD NUMBER LOOKUPS

y ? Parcel tracking for UPS, FedEx, USPS - type the number y ? US patent lookup - type the word patent and the number

y ? UPC product identification - type the code

y ? VIN vehicle info, history - type the number



T H E B E S T O F G O O G L E' S

F A M I L Y O F D A T A B A S E S Imagesy ? One of the largest images database - 1.3+ billion (Yahoo

Images boasts 1.5 billion)

? Newsy

? 4,500 news feeds, 30 days of news ? Shopping

y ? Froogle - shopping sites from Google web pagedatabase + merchant-supplied machine-readable catalogs

? Local (and Maps)y ? Draggable images, satellite view, local (yellow pages),

driving directionsy ? Google web pages + several yellow page directories

y ? For finding businesses and services, two search boxes:enter a place or address and a topic



Contd

Videos

y ? Videos submitted by people, from broadcasts

and TV

y ? Viewable in Flash if ? button in the thumbnaily ? Search close captioning to locate

? More in Google Labs - labs.google.com

y ? Google Sets - generate items in a set you start

y ? Google Suggest ± as you type, suggests

options for search terms (also in Japanese)



G O O G L E B O O K S E A R C H

& G O O G L E S C H O L A

R Google Scholar (scholar.google.com)

y Search for journal articles in scholarly publications

y Large, interdisciplinary database - from citations inweb pages and from some journal publishers

y Advanced search allows author and other searches

y Integrated with UC-e links

Google Book Search (books.google.com)

y Full-text of some books with links to where to buy

y Promises to digitize millions of publications inlibraries - may link to library holdings if public domain



Google Instant



What Is Google Instant

Google Instant is a new search engine thathelps users find information faster by showingrelevant results as a query is typed.

As users get this immediate feedback, they'reable to refine their searches more quickly andfind the results that more precisely match whatthey need.

Google estimates that Google Instant will savepeople an average of 2-5 seconds per search.



Problems

Some websites may now suffer a drop intraffic.

Result in complications for rank-checkingsoftware and impact on search demandfigures given by Google's keyword tools.

µLong tailµ search has increased, the cost-per-click (CPC) Google can charge for 'long tail' keywords is significantly lower

than that on one or two keyword searchqueries.Therefore the more people search for 'long tail' search queries, the

less money Google can charge the advertiser.



About Google Instant

Google's development uses AJ AX todynamically serve search results as you type.

Each time a new recognizable word or phraseis typed that changes the results set in ameaningful way. Google will fetch the searchresults for that word - without you having to hit'search'.

For every search Google may have toprocess everywhere from a couple to half adozen different searches.



Impact

Users may now find something to click on beforecompletely typing their originally intended searchterm

To be visible in search results, it may become moreimportant for websites to optimize for the shorter.

For example, if a website has optimized for andholds good rankings for 'cheap car insurance UK',that term may lose search traffic as UK users find

that the shorter 'cheap car insurance' returns severalrelevant looking results, negating the need to finishtheir sentence.



Effect on paid search

Whether Google will count each refresh/change of thesearch engine results pages as an impression for theadvertiser. This increase in unwanted impressions

could play havoc with an advertisers Google QualityScore.

Google is constantly looking for ways of reducingwasted impressions for their clients with the objective

being to improve click through rate (CTR).Click-throughrate or CTR is a way of measuring the success of anonline advertising campaign, The rate at which peopleclick on an ad.



Google Instant to speed up

searches

Google users will begin to see an ever-evolving set of search

results appearing on their computer screens, potentially

changing with each additional character typed.

Google Instant will predict what a person really wants by

filling out the anticipated search terms in gray letters.

Google through Google Instant expects to reduce the time

spent on search by two to five seconds per request



Limitations

Google Instant will not work on 'iGoogle' because itcontain pages that are already covered with differentdecorations and programs plugged into other onlineservices.

Google has programmed the instant results to blockwebsites deemed to have violent or hateful material butthis restriction may trigger complaints that Google isstifling freedom of expression or unfairly screening outsome sites that were improperly blacklisted.

The instant results also could be biased toward featuringmajor brands and companies during the first fewcharacters of a request.

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Googling to the Max