Gota Report

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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT (ESTD 1973) HYDERABAD

GLOBAL OPPORTUNITIES AND THREAT ANALYSIS REPORT

SUBMITTED BY: NAME: THONDURU PRASANTH REDDY BATCH: PGP/FW/10-12/IIPM COUNTRY VISITED: TEXAS, US

ACKNOWLEDGMENT

This report could not have been accomplished without the splendid support of my friends & colleagues. I would like to Thank IIPM, in giving me an international experience & learning by taking me to USA. I would like to thank PROF. GANESH SHUKLA who led us all through the GOTA & in giving me an opportunity to make a report on the GOTA we had. Special thanks to my friends who helped me to complete this report. Last but not least I would like to thank god for helping & aiding me to make this report a success.

INDEX ABSTRACT INTRODUCTION USA- AN OVERVIEW TEXAS AN OVERVIEW MC COMBS BSCHOOL AN OVERVIEW STRATEGIC MANAGEMENT NEGOTIATIONS ADVERTISING AND NEW MEDIA LEADING INNOVATION ACCOUNTING AND FINANCE LEADING HIGH PERFORMANCE TEAMS ENTREPRENEURSHIP BUILDING YOUR LEADERSHIP BRAND CONCLUSION BIBILIOGRAPHY

ABSTRACTAs a part of our GOTA program we visited Texas, US. The GOTA organized by IIPM provided us with an opportunity of visiting Texas, through which we learned about the foreign education & work culture. This report gives an overview of the importance of GOTA program and information about the different topics which were discussed in the seminars. The report gives an insight about the learning and experience of the sessions and the stay in Texas, US.

GLOBAL OPPOURTUNITY AND THREAT ANALYSIS

The Global Opportunities & Threat Analysis (GOTA) Program brings awareness of how a truly global economy works and also offers a different perspective to the participants making them receptive to entrepreneurial learning. The trip was not totally academically oriented and also involved a couple of days of sightseeing with visits to the popular tourists hot spots and major cities in US. We had a learning experience of immigration, food adjustment, crossing language and cultural barriers, weather extremities, etc. GOTA is designed to give students a firsthand exposure to International Faculty, organizations & economies. The idea to make the students aware of how a truly global economy works and also to bring a fresh outlook to life conductive to entrepreneurial learning.

INTRODUCTION USA- AN OVERVIEW:The United States of America (also referred to as the United States, the U.S., the USA, or America) is a federal constitutional republic comprising fifty states and a federal district. The country is situated mostly in central North America, where its forty-eight contiguous states and Washington, D.C., the capital district, lie between the Pacific and Atlantic Oceans, bordered by Canada to the north and Mexico to the south. The state of Alaska is in the northwest of the continent, with Canada to the east and Russia to the west across the Bering Strait. The state of Hawaii is an archipelago in the midPacific. The country also possesses several territories in the Caribbean and Pacific. At 3.79 million square miles (9.83 million km2) and with over 310 million people, the United States is the third or fourth largest country by total area, and the third largest both by land area and population. It is one of the world's most ethnically diverse and multicultural nations, the product of largescale immigration from many countries. The U.S. economy is the world's largest national economy, with an estimated 2010 GDP of $14.780 trillion (23% of nominal global GDP and 20% of global GDP at purchasing power parity). The United States is a federal union of fifty states. The original thirteen states were the successors of the thirteen colonies that rebelled against British rule. Early in the country's history, three new states were organized on territory separated from the claims of the existing states: Kentucky from Virginia; Tennessee from North Carolina; and Maine from Massachusetts.

Most of the other states have been carved from territories obtained through war or purchase by the U.S. government. One set of exceptions comprises Vermont, Texas, and Hawaii: each was an independent republic before joining the union. During the American Civil War, West Virginia broke away from Virginia. The most recent stateHawaiiachieved statehood on August 21, 1959. The states do not have the right to secede from the union. The United States leads the world in scientific research papers and impact factor. The country is the primary developer and grower of genetically modified food, representing half of the world's biotech crops. The United States is also a leader in medical innovation. In 2004, the nonindustrial sector spent three times as much as Europe per capita on biomedical research. Today, the bulk of research and development funding 64% comes from the private sector. Americans possess high levels of technological consumer goods, and almost half of U.S. households have broadband Internet access. American public governments, regulated education is by operated by state and local of

the United

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Education through restrictions on federal grants. Children are required in most states to attend school from the age of six or seven

(generally, kindergarten or first grade) until they turn eighteen (generally bringing them through twelfth grade, the end of high school); some states allow students to leave school at sixteen or seventeen. About 12% of children are enrolled in parochial or non-sectarian private schools. Just over 2% of children are homeschooled. The United States has many competitive private and public institutions of higher education.

According to prominent international rankings, 13 or 15 American colleges and universities are ranked among the top 20 in the world. There are also local community colleges with generally more open admission policies, shorter academic programs, and lower tuition. Of Americans twenty-five and older, 84.6% graduated from high school, 52.6% attended some college, 27.2% earned a bachelor's degree, and 9.6% earned graduate degrees. The basic literacy rate is approximately 99%. The United Nations assigns the United States an Education Index of 0.97, tying it for 12th in the world. The United States is a multicultural nation, home to a wide variety of ethnic groups, traditions, and values. Aside from the now small Native American and Native Hawaiian populations, nearly all Americans or their ancestors immigrated within the past five centuries. The culture held in common by most Americansmainstream American cultureis a Western culture largely derived from the traditions of European immigrants with influences from many other sources, such as traditions brought by slaves from Africa. More recent immigration from Asia and especially Latin America has added to a cultural mix that has been described as both a homogenizing melting pot and a heterogeneous salad bowl in which immigrants and their descendants retain distinctive cultural characteristics.

AUSTIN, TEXASAustin is the capital city of the U.S. state of Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in the nation from 2000 to 2006. Austin has a population of 790,390 (2010 U.S. Census). The city is the cultural and economic centre of the AustinRound RockSan Marcos metropolitan area, with a population of over 1,716,291 (2010 U.S. Census), making it the 35th-largest metropolitan area in the United States. "Keep Austin Weird" has become a local motto in recent years, featured on bumper stickers and t-shirts. This motto has not only been used in promoting Austin's eccentricity and diversity, but is also meant to bolster support of local independent businesses. According to the 2010 book, Weird City, the phrase was begun by a local Austin Community College librarian, Red Wassenich, and his wife, Karen Pavelka, who were concerned about Austin's "rapid descent into commercialism and over-development." The slogan has been interpreted many ways since its inception, but remains an important symbol for many Austinites who wish to voice concerns over rapid growth and irresponsible development. Austin has a long history of vocal resistance to development projects that degrade the environment and threaten the local cultural landscape. According to the Nielsen Company, adults in Austin read and contribute to blogs more than those in any other U.S. metropolitan area. Austin residents have the highest internet usage in all of Texas.

Austin was selected as the No. 2 Best Big City in "Best Places to Live" by Money magazine in 2006, and No. 3 in 2009, and also the "Greenest City in America" by MSN. According to Travel & Leisure magazine, Austin ranks No. 1 on the list of cities with the best people, referring to the personalities and attributes of the citizens. SoCo is a shopping district stretching down South Congress Avenue from Downtown. This area is home to coffee shops, eccentric stores, restaurants and festivals. It prides itself on "Keeping Austin Weird", despite development surrounding the area. Museums in Austin include the Texas Memorial Museum, the Blanton Museum of Art (reopened in 2006), the Bob Bullock Texas State History Museum across the street (which opened in 2000), the Austin Museum of Art (AMOA), and the galleries at the Harry Ransom Center. The Texas State Capitol itself is also a major tourist attraction. The Driskill Hotel built in 1886, and located at 6th and Brazos, was finished just before the construction of the Capitol building. Sixth Street is a musical hub for the city. The Enchanted Forest, a multi-acre outdoor music, art, and performance art