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Nina Brakel-Schutt Brand Strategist Widen
The hosts
Jake Athey Marketing Manager Widen
Richard Whitehead Sr. GTM Director, Marketing Solutions Group, AtTask
Dan Swain Sales Engineering Manager, Marketing Solutions Group, AtTask
The guests
Starter work management tools
Box Drive
Mavenlink Smartsheet
Cubby
Huddle Zoho
Hightail Sugar Sync
Excel
Ad Hoc
So, you’re ready to graduate... or are you?
Today’s agenda
The differences between Dropbox/Widen and Basecamp/AtTask
Indicators that it’s time to consider broader marketing work solutions
The Widen and AtTask integration
Why to use each service
Dropbox and Basecamp
• A cloud-based, automatic, file-syncing service
• Great syncing with phone, desktop, and tablet
• Easy file swapping in a community folder
• Can be a nice complement to cloud-based DAM
• Web-based, project-management software
• Milestone management, file sharing, time tracking, and messaging
• Sharing to-do lists
• Easy and basic collaboration
Dropbox
Dropbox
Dropbox
We use the DAM system a lot with Dropbox. We throw files back and forth a lot with
agencies and internally, too, but then the final files go in DAM. For us it’s primarily finished stuff in the DAM rather than
work-in-progress.!
- 5.11 Tactical!
Dropbox – how it can work with DAM!
Sync desktop and mobile devices!
Distribute and sync files to disparate groups!
Put hot folders on your desktop for uploading!
Allow non-Widen DAM users to upload!
Upload from mobile devices!
View assets offline!
Learn more about our integration with Dropbox in this webinar!
+!
Basecamp !
Basecamp !
Basecamp !
What are the indicators?
From Dropbox to DAM
Simple file syncronization, storage, and file sharing DAM
• Archive and active storage • Preview files • Advanced, faceted search • Convert on the fly • Comment and collaborate • Asset analytics
• User governance • Add and edit metadata • Version control • Publish files • Single source
of truth
HAVE:
NEED:
NEED:
From Basecamp to Work Management
Simple project collaboration and review/commenting
• Smart and robust cross-functional collaboration • Task dependencies
and predecessors • Resource
allocation planning • Higher tool
adoption rate
• Dashboards and project reports • Agile
functionality • Single source
of truth WM NEED:
NEED:
HAVE:
Is this really FINAL?!
TRUTH!
Is this really FINAL?!
Is this really FINAL?!
What to know about Widen DAM
A marketing technology company
Who is Widen
We power the content that builds your brand
and help connect it with everyone who needs it.
1. Create and capture new content
2. Manage and organize existing content
3. Share and distribute relevant content
4. Analyze and track successful content
What we do
What we’re known for
In the cloud (SaaS)
Privately-owned, established in 1948 Located in Madison, WI
A leading Digital Asset Management (DAM) provider
A marketing and creative application
Serving 300+ brands around the world
Flexible, capable, and scalable
Able to have you up and running in 6 to 8 weeks
Exceptional customer experience
The difference in DAM !
The difference in DAM !
The difference in DAM
What to know about AtTask
A marketing work management solution
What is AtTask
What is AtTask
Work management... Is that like structure killing my creativity?
!!!
I’ve been blessed with the gift of flight! Thanks for the environment! !
We add structure to your work, so you have more time to be creative.!
What is AtTask!
1.! Make Work Flow!
2.! Work Better Together!
3.! Visualize Work in Real Time!
4.! Access Work Anywhere!
5.! Marketing Work Platform!
Digital proofing!
Time tracking!
Project templates!
Docs/asset management!
Resource visibility!
Agile work flow!
Notifications!
Social context and environment!
Reporting and dashboards!
Work in the cloud!
Mobile apps!
Integration!
The difference in Work Management
The difference in Work Management!
1. 2. 4.
Reclaim Your Time
The Right Structure Focusing on the Right Work
The Right Plan
Marketing work solutions give you...
MORE Productivity Collaboration Brand consistency Differentiation
The Widen and AtTask integration!
+!
!TWO IN ONE
1. 2. 4.
Mosquito repellent
Sunscreen
+
THINK:
2. 4.
Shampoo
Conditioner
+
THINK:
2. 4.
Root beer
Ice cream
+
THINK:
1. 2. 4.
Widen and AtTask – The benefits
A single hub to collaborate on projects and assets
Accelerated file search Faster review for project and asset approval
Save time uploading, downloading and logging in
1. 2. 4.
Widen and AtTask
1. 2. 4.
Widen and AtTask
1. 2. 4.
Widen and AtTask
1. 2. 4.
Widen and AtTask
1. 2. 4.
Widen and AtTask
1. 2. 4.
Widen and AtTask
1. 2. 4.
Widen and AtTask
1. 2. 4.
Widen and AtTask
When the time comes...!
Don’t be afraid to graduate!!
Checklist to graduate to DAM:
q to find and share a large volume of assets?
q to control access to certain assets?
q to convert file formats on the fly?
q to manage different versions of assets?
q to release and expire assets?
q to alert users about assets?
q to collaborate on and review/approve assets?
q to track analytics about asset usage?
q to provide reports about your assets?
Do you need...
Checklist to graduate to Work Management:
q to centralize request management?
q to collaborate in the context of work and in one location?
q to prioritize requests and tasks across multiple projects?
q to track time and resources for multiple projects?
q to put a workflow around resource and project planning?
q to have customizable work templates?
q to notify users about project updates and statuses?
q to provide work accountability and recognition?
q to view and share reports and dashboards?
Do you need...
Questions?
Resources
Widen’s Dropbox webinar
BEAM/MINI’s Dropbox integration with Widen (case story)
DAM Basics webinar series
DAM Decision Toolkit
Widen resource library
AtTask resources
Thank you for attending!!!!!CONTACT US:[email protected] [email protected] www.widen.com!
[email protected][email protected] www.attask.com!!
