7
Protecting Today’s Investments for Tomorrow’s Innovations

Grain Channeling

Embed Size (px)

DESCRIPTION

Grain Channeling. Protecting Today’s Investments for Tomorrow’s Innovations. Marketing Mayhem. Marketing Mayhem. Marketing Mayhem. Why must grain be marketed in today’s agricultural climate?. Consumer acceptance of genetically modified crops - PowerPoint PPT Presentation

Citation preview

Protecting Today’s Investments for Tomorrow’s Innovations

Market A

European UnionGrain Color # $ Total

Red $6.50/bu

Yellow $5.00/bu

Blue, Brown, Green or Orange

DQ

$0.00/bu

Market B

United StatesGrain Color # $ Total

Green $5.50/bu

Yellow $5.25/bu

Blue, Brown, Orange or Red

$5.00/bu

Market C

JapanGrain Color # $ Total

Blue $6.50/bu

Red $5.00/bu

Brown, Green, Orange or Yellow

DQ

$0.00/bu

• Consumer acceptance of genetically modified crops

• Quality characteristics of genetically modified crops

• Grain Channeling– Marketing grain based on specific traits and/or

characteristics – Keeping similar biotechnology traits segregated from

general supplies of grain

• Grain channeling is a segregation of genetically modified crops

• Several countries currently ban genetically modified crops, namely the European Union, Japan and some South American countries.