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Graphic Design Solutions 3rd Edition By Robin Landa WADSWORTH ' 1 ? CENGAGE Learning. Australia Brazil .Japan . Korea Mexico Singapore Spain . United Kingdom United States

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Page 1: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Graphic Design Solutions

3rd Edition

By Robin Landa

WADSWORTH '1 ? CENGAGE Learning.

Australia Brazil .Japan . Korea Mexico Singapore Spain . United Kingdom United States

Page 2: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Table of Contents

Foreword ix

Preface xi

Article: Graphic Design Timeline by Steven Brower TL-I

Historical Image Timeline (1893-present) TL-3

Part I: Fundamentals

Chapter I: Introduction 3

Defining Graphic Design 4

The Graphic Design Profession 4

The Nature and Impact of Visual Communication 15

The Field of Visual Communication 17

Collaboration 17

Why Design Matters 17

Ethics in Visual Communication 18

Visual Communicatton Professionals' Knowledge and Education 2 0

Summary 21

Article: From Start to F~nish by Dave Mason 22

Chapter 2: Overview of Graphic Design 25

Graphic Design Solution Components 26

Strategy 26

Concept 29

Design 31

Production 34

Execution 36

Critique Guidelines 37

The Project 37

Assessing Your Process 37

Summary 4 0

Article: Designing for Print by Christopher J. Navetta 42

Chapter 3: Fundamentals of Graphic Design 45

Formal Elements of Design 46

Line 46

Shape 47

Value 48

Color 48

Texture 5 0

Format 52

Principles of Design 52

Balance 52

Emphasis 53

Rhythm 55

Unity 55

Manipulation of Graphic Space 5 9

Positive and Negative Space 59

Illusion 61

Summary 63

Article: Color Design Basics by Rose Gonnella 64

Page 3: Graphic Design Solutions - MCAST - Malta College of Arts, Science

vi Graphic Design Solutions

Part 11: Applications

Chapter 4: Typography 73

Letterforms: Form and Structure 74

,4omenclature 74

Typographic Measurement 77

Spatial Measurement 78

Basic Type Specifications 8 0

Classifications of Type 8 0

The Principles of Design Applied to Typography 8 2

Emphasis 8 2

Rhythm 83

Alignment 83

Unity 83

Spacing 85

Illusion of Spatial Depth 86

Designing with Type 8 6

Form 88

Direct Message 8 9

Secondary Meaning 9 0

Graphic Impact 91

Type and Visuals 93

Type and Expression 9 4

Summary 9 4

Chapter 5: Layout 103

Defining Layout 104

I Layout Goals 104

Considering the Format 109 I

The Grid 112

Summary 116

Article: Formation Architecture or How I Learned to Love the Grid by Steven Brower 123

Chapter 6: Logos/Symbols/ Pictograms 129

Logos 130

Types of Logos 130

Visual ldentity 136

Stationery and Letterhead 138

Choosing a Font for a Logo 143

Depiction of the Logo 144

Logo Design Points 144

Symbols 145

Nomenclature 146

Pictograms 150

Summary 153

Start To Finish: Designing a Logo 154

Chapter 7: Visual ldentity and Branding 161

Visual Identity 162

Background 163

Unity with Variety in a Visual ldentity 163

Brands and Branding 170

Differentiation 172

Summary 173

Start To Finish: Designing a Business Card 176

Page 4: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Table of Contents vii

Chapter 8: Posters 183

The Purpose of Posters 184

A Little Hhtory 184

Posters as Art Objects 185

Posters as Expressions of Individuality 185

The Challenge of Poster Design 188

Integration of Concept with Visual Elements 193

Article: Working Design Tips from Michele Kalthoff and Dawnmar~e McDermid 197

Interpretation of Posters 198

Summary 202

Chapter 9: Book Jackets and Magazine Covers 207

The Purpose of Covers 208

Design Considerations 208

Use of Type and Image 209

Front, Back, and Spine 216

Designing for a Series 216

Summary 223

Start To Finish: Designing a Book Cover 224

Chapter 10: Packaging Design 229

Packaging Design 230

Relevance and Emotional Connections 231

Audio/Compact Disc Packaging 240

Materials, Eng~neering, and the Design Concept 242

Shopping Bags 248

Summary 250

Chapter 11: Advertising 255

The Purpose and Value of Advertising 256

Types of Ads 256

Commercial Advertising 257

Public Service Advertising 257

Cause Advertising 258

Audience, Clients, and the Creative Team 258

The Creative Team 259

The Creative Brief 259

Elements of an Ad 261

Copy-driven vs. Visual-driven 261

Components of an Ad 262

Functional vs. Emotional Benefits 262

Developing Ad Ideas 265

The Ad Campaign 278

Creative Approaches 280

Television Commercials 286

Summary 289

Article: The Thing with Two Brains: Teaming with (or Thinking Llke) a Copywriter to Produce Great Work by David Nehamkin 290

Chapter 12: Unconventional Advertising 297

Unconventional Advertising Formats 298

Reasons for Unconventional Advertising 301

Cynical Public 301

Technological Intervention 304

Appeal of Small Budgets 304

Increased Viewer Participation 304

Pros and Cons of Advertising 307

Summary 309

Page 5: Graphic Design Solutions - MCAST - Malta College of Arts, Science

viii Graphic Design Solutions

Part Ill: Careers

Chapter 13: Annual Reports 313

Purpose of an Annual Report 314

I Components 315

Developing a Theme 317

Coordinating the Visual Elements 319

Summary 322

Chapter 14: Web Design 325

Web Design-the Big Picture 326

Web Site Development 327

Navigation Systems 328

Elements of Design 329

Employing Basic Principles of Design 330

Layout Organization 330

Visual Hierarchy 331

Unity 331

Color 331

Style 331

Approach to Promotional Sites 332

Pqints to Consider 337

Summary 338

Article: Designing for Interactive Mediums by Nick Law 340

Chapter 15: The Portfolio and Job Search 345

A Generalized Graphic Design Portfolio 347

An Advertising Portfolio 348

Advertising Portfolio Contents Organization 348

Mini-Portfolios 349

Self-promotionals 349

Advice from Graphic Design Professors 351

Portfolio: Your Talent in a Bottle by Alan Robbins 351

Tips on the Most Important Things for a Portfolio by Martin Holloway 351

A Quality Portfolio by Rose Gonnelia 352

The Career Search Process 352

Information Gathering 352

lnternships 353

Networking 354

The Interview Process 354

Preparing Your Portfolio 354

At the lnterview 354

Summary 356

Student Solutions Showcase 357

Adam C. Rogers 357

Christopher J. Navetta 367

Rianne Lozano 375

Sanghee Jeon 377

Glossary of Terms 381

Selected Bibliography 387

Subject lndex 391

Agencies, Clients, Creative Professionals, and Studios lndex 397

Page 6: Graphic Design Solutions - MCAST - Malta College of Arts, Science

viii Graphic Design Solutions

Part Ill: Careers

Chapter 13: Annual Reports 313

Purpose of an Annual Report 314

I Components 315

Developing a Theme 317

Coordinating the Visual Elements 319

Summary 322

Chapter 14: Web Design 325

Web Design-the Big Picture 326

Web Site Development 327

Navigation Systems 328

Elements of Design 329

Employing Basic Principles of Design 330

Layout Organization 330

Visual Hierarchy 331

Unity 331

Color 331

Style 331

Approach to Promotional Sites 332

Pqints to Consider 337

Summary 338

Article: Designing for Interactive Mediums by Nick Law 340

Chapter 15: The Portfolio and Job Search 345

A Generalized Graphic Design Portfolio 347

An Advertising Portfolio 348

Advertising Portfolio Contents Organization 348

Mini-Portfolios 349

Self-promotionals 349

Advice from Graphic Design Professors 351

Portfolio: Your Talent in a Bottle by Alan Robbins 351

Tips on the Most Important Things for a Portfolio by Martin Holloway 351

A Quality Portfolio by Rose Gonnelia 352

The Career Search Process 352

Information Gathering 352

lnternships 353

Networking 354

The Interview Process 354

Preparing Your Portfolio 354

At the lnterview 354

Summary 356

Student Solutions Showcase 357

Adam C. Rogers 357

Christopher J. Navetta 367

Rianne Lozano 375

Sanghee Jeon 377

Glossary of Terms 381

Selected Bibliography 387

Subject lndex 391

Agencies, Clients, Creative Professionals, and Studios lndex 397

Page 7: Graphic Design Solutions - MCAST - Malta College of Arts, Science

392 Graphic Design Solutions

color additive primary colors, 49 appropriateness in design solutions, 50 CMYK (cyan, magenta, yellow, black), 49

as a communication tool, 64-65 elements of

hue, 48

saturation, 49 value, 48

in file preparation, 34-35

Pantone Matching System (PMS), 49-50 RGB (red, green, blue), 49

spot color, 49 subtractive primary colors, 49 of text, 90

in web design, 331 combination mark, 130, 134-1 37 composition, 56

comps (comprehensives), 34 computer software, 34-35,43 concept, 29-3 1

content, 328 continuity, 56

correspondence, 56 counter, 75

counterform, 89 craftsmanship, 36 creative brief

in advertising, 259-261

sample of, 27, 260 creative professionals, names of contributors. See the

Agencies, Clients, Creative Professionals, and Studios

Index creative team, 259

critique guidelines, 37-40 cropping, 30

D descender, 75 design brief, 26 design concept, 29-30, 328 display type, 78

E editorial design, 8

electronic files preparation, 34-35 emotional benefits of ads, 262

emphasis, 53-55,82, 104-107 environmental design, 10

ethics AIGA (American Institute of Graphic Arts) ethical

standards, 20 government regulations and watchdog groups, 18-19

IABC (International Association of Business

Communicators) code of ethics, 19-20 in visual communication, 18-20

execution, 36-37

F "First Things First" manifesto, 18

flow (movement), 59 focal point, 53, 104-105 formal elements of design

color, 48-50

format, 52 line, 46-47

shape, 47 texture, 50-52

value, 48

format, 52, 109 functional benefits of ads, 262

Page 8: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Subject Index 393

G government regulations and watchdog groups, 18-19 graphic design

areas of specialization, 4-15 defined, 4

knowledge and education, 20 style, 31-32 two-dimensional design, 46-63 uses, 17-18

graphic design solutions components

concept, 29-3 1 design, 3 1-34

execution, 36-37 production, 34-35

strategy, 26-29 critique guidelines, 37-40 defined, 4

idea process, 22-23, 30 objectives statement, 28

steps to solving problems, 32-34 graphic design timeline

1 8 9 0 ~ , TL-3 1 9 0 0 ~ , TL-4

1 9 2 0 ~ , TL-5 1 9 3 0 ~ , TL-6

1 9 4 0 ~ , TL-7 1950s, TL-8 to TL-9

1 9 6 0 ~ , TL-10 to TL-11 1970s, TL-12 to TL-13

1980s, TL-14 to TL-16 1990s, TL-17 to TL-20

2000 to Present, TL-21 to TL-24 overview, TL-1 to TL-2

graphic space

illusion of spatial depth, 61-63, 86-88, 198-200

manipulation of, 59 positive and negative space, 59-60, 86

graphic standards manual, 138, 163

grid

in books and magazines, 112-1 16, 123-124 defined, 56

in posters, 195

in web design, 329-330

H headline, 261 high contrast, 48

home page, 330 hue, 48

I identity design, 5

identity standards manual, 138 illusion of spatial depth

defined, 61-63

in posters, 198-200 using type, 86-88

information architecture, 328

information design, 5

interview process, 354-356

J jobs. See careers in graphic design

K kerning, 79

L layout design

considering the format, 109 definition and goals, 104

grid formats, 112-1 16, 123-124 principles of design applied

balance, 108-109 emphasis, 104-107

unity, 107-108 for web sites, 330-331

leading, 79 letterforms, 74-78, 89, 172

lettering, 74 lettermark, 130-133

letterspacing, 78 line, 46-47 line direction, 46

line quality, 47 line spacing, 79

line type (attributes), 46 linear, 47

links (hyperlinks), 328-329

Page 9: Graphic Design Solutions - MCAST - Malta College of Arts, Science

394 Graphic Design Solutions

logo design choosing a font, 143-144 depiction choices, 144

design points, 144-145 example-start to finish, 154-155

identity standards manual, 138 stationery and letterhead, 13 8-143 types of logos

combination mark, 130, 134-137

lettermark, 130-133

symbol mark, 130, 133-134 wordmark (logotype), 130-13 1

visual identity, 136-1 3 8 logotype, 130-131 low contrast, 48

lowercase letters, 76

M media, types of, 259 mini-portfolios, 349

mock-up (dummy), 34

N navigation system, 328 networking, 354

0 objectives statement, 28

P packaging design

audiolCD packaging, 240-247 design considerations, 231-236

different types of, 236-239 materials concerns, 230-23 1

objectives, 243 purposes of, 23 1 shopping bags, 248-250

Pantone Matching System (PMS), 49-50

papers

for stationery, 143 tips on, 36

parity products, 256

pattern, 52 perspective, 61 pictograms (pictographs), 150-153 picture plane, 61 PMS (Pantone Matching System), 49-50

portfolios advertising portfolio, 348-349 advice from graphic design professionals, 351-352 components, 346

generalized graphic design portfolio, 347-348

presentation cases, 346-347 student solutions showcase, 357-380

positive and negative space, 59-60, 86

posters the attraction and uses of, 184-188 concepts and visual elements, 193-196

design challenges and objectives, 188-192, 202 history, 184-185

interpretation of, 198-202 presentation, 36

principles of design

balance, 52-53 emphasis, 53-55, 82

rhythm, 55, 83 unity, 55-59, 83-84

printing process, 34-35,4243

production, 34-35 promotional design, 5-8

PSA (public service advertising), 257 public service advertising (PSAs), 257

publication design, 8

R rCsumC, 346, 350

RGB (red, green, blue), 49

rhythm, 55, 83 Roman type, 80 roughs, 33

Page 10: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Subject Index 395

S sans serif, 81 saturation, 49

scale, 61, 198-200 script, 81

self-promotionals (self-promos), 349 semiotics, 146 serifs, 76

shape, 47 shopping bag design, 248-250 sign, 146

sign-off, 261 source book (idea book), 40

splash page, 330

spot color, 49 stationery and letterhead, 138-143 storyboards, 286 strategy

in advertising, 262 in design solutions, 26-29

determining objectives, 28-29 studios, names of contributors. See the Agencies, Clients,

Creative Professionals, and Studios Index

style, 32 subtractive primary colors, 49

symbol mark, 130,133-134 symbols, 145-149

symmetry, 53

T tactile textures, 50-51

tagline, 261 television commercials, 286-289

templates, 216,278, 330 text type, 78

texture, 50-52 thumbnail sketches, 33

tips from designers

general advice, 197 portfolio content, 351-352

type design and lettering, 98-99 working with a copywriter, 290-291

working with printers, 42-43 trompe l'oeil, 61-62, 195

two-dimensional design

formal elements of design, 46-52 manipulation of graphic space, 59-63 principles of design, 52-59

type alignment, 83 type design and lettering. See also typography

classifications of type, 80-82

defined, 10 ease of readability, 89-90 form of type, 88-89 graphic impact of type, 91-92

for logos, 143-144 primary message of type, 89-90

secondary message of type, 90-91 terms, 74-78

tips from designers, 98-99 and visuals, 93-94

type family, 75

type font, 75 type style, 75

typeface, 74, 89

T P O ~ ~ ~ P ~ Y principles of design applied

alignment, 83 emphasis, 82 illusion of spatial depth, 86-88

positive and negative space, 86 rhythm, 83

spacing, 85-86 unity, 83-84

spatial measurements, 78-80

type measurements, 77-78

type specifications, 80

U unconventional advertising, 298-301, 304-307 unity, 55-59, 107-108 uppercase letters (capitals), 76

Page 11: Graphic Design Solutions - MCAST - Malta College of Arts, Science

396 Graphic Design Solutions

v value, 48 value contrast, 48 viral marketing, 15 visual communication

collaboration of talents with clients, 17 with printers, 42-43 on web sites, 326-327, 340-341 working with a copywriter, 290-291

ethics, 18-20

the nature and impact of, 15-1 8 places of employment, 17

visual elements, 3 1, 261 visual hierarchy, 53-55, 105-107, 331 visual identity

background, 163

components, 162 criteria, 166 defined, 136-138, 162 unity with variety examples, 163-1 70, 176-177

visual textures, 50-5 1 visual weight, 52 volume, 61

W way-finding systems, 150 web design

advertising on web sites, 332-334 collaboration of talents, 326-327, 340-341

color, 331 considerations and objectives, 336-338 design applications and formats, 327

design elements, 329-330 layout design, 330-331 principles of design, 330

purpose and value of, 326 site development

content, 328 information architecture, 328

key steps, 327 links (hyperlinks), 328-329

navigation system, 328 style, 331 unity, 33 1

visual hierarchy, 33 1 webisodes, 15

word spacing, 79 wordmark (logotype), 130-1 3 1

Page 12: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Agencies, Clients, Creative Professionals, and Studios Index

3M Dental, 268 55DSL, 273,274 601 Design, 151

A A. Or Ltd., 119 A.G. Ferrari, 173-174 AARP, 87 AARP Creative Group, 87 ABC Television Network, 12 Absolute Vodka, 10 Academy of Design and Technology,

McIntosh College, 59 ACER Aspire, 236 Adkins, Doug, 265 Advertising Council, The, xi, TL-7 AERIAL, 236 Aetna Life and Casualty, TL-13 Aicher, Otl, 163 AIGA (American Institute of Graphic

Arts), TL-12, 5, 17, 19, 20, 26, 59, 62, 94, 96, 112, 153

Aikin, Mark, 298 Aitken, Neil, 279 Alamah, 147 Alden-Roberts, Melanie, 87 Alexander Isley Inc., 94, 98, 137, 191 Alfie, Sebastian, 280 Allen, Chris, 58 Allen, Jennifer, 333 American Express Travel Related

Services, Co. Inc., 115 American Museum of Natural History,

239 American Museum of the Moving

Image, 137 American Standard, 15 AMMI, 136-137 Amsterdam City Council, 109 Anchor Books, 41,210 Andersen, Holle, 134 Anderson, Denise M., 40, 64,

162-163,176,224,238,241,315, 368

Anderson, Geri, 232 Anderson, Jack, 5, 135, 139,232 Andrew & Company, 135 Anne Klein, 238 Antoine, Roy, 281 Anxiety Disorders Association of

AmericaIGCI Group, 6 Aparicio, Nicolas, 232-233,239 Apple Computer Inc., 148,255,275

Apriori, 268 Arambu, Jeanette, 96 Arian, Lowe, Travis & Gusick

Advertising, 269 Aris Isotoner, 240-241 Aron, Arri, 276 Art Directors Association of Iowa, 195 Art Directors Club of New Jersey, 201,

369-370,372 Art Directors Club, The (ADC), 336,

338 Art Directors Club of Denver, 109-110 Art Institute of California, 38 Asari, David, 51 Astuy, Enrique, 271,275 Atlantic Recording Company, 246 Austria, Jerome, 332, 333 Authors & Artists Group, 47 Avia Group International, 60 Ayers, Alan, 229,243

B Bailey, Craig, 29, 148, 318 Baker, Dave, 150,152 Baker Group, The, 152 Balkind, Aubrey, 117 Barbarian Group, 107 Barker, Adam, 282 Barneys New York, 231 Barrett, Chris, 274 Barrett, Ron, 122 Barrett, Susanna, 112 Barrie, Bob, 259,269 Barry, Jenny, 23 1 Bartle Bogle Hegarty (BBH), TL-14,

285 Barzley, Des, 281 Bass, Saul, 163 Bates Not Just Film, 283 Bates Palace, The, 282 Bates, David, 5 Battaglia, Jean-Luc, 274 Bautista, Steve, 273 Beall, Lester, TL-6, 163 Bearden, Romare, 186 Beisch, Leigh, 233 Bell, Dave, 187, 274 Bellport Restaurant, The, 92-93 Benjamin, Jeff, l 07 Bennett, Chuck, 93 Bentley-Mila, Rebecca, 257 Berberich, Brad, 232 Bergaman, David, 283

Bernhardt Fudyrna Design Group, 131 Bernhardt, Craig, 131 Bernstein, Dennis, 39, 87 Bicycling West, Inc., 51 Bierut, Michael, TL-13, 164 Birch Lane Press, 217 Birkey, Ann, 151 Bisse, 274 Bluefly.com, 304 Blumenthal, Adam, 332,338 BMP DDB, 265 BMW Group, 330 Bocchino, Ed, 329, 332 Bochen, Darci, 55 Boezem, Lineke van den, 109 Bogusky, Alex, TL-23,106-107,183,

192,299 Bohanan, Jennifer L., 238 Bonney, Jo, 21 8-219 Booker, Margaret, 64 Borchert, Gui, 333 Borsodi, Bela, 313, 322 Brainard, Kevin, 194 Brana, Carlos, 280 Brecque, Eric La, 58 Brennan, Tracy, 97 Brodovitch, Alexey, TL-6 Brooklyn Academy of Music, "New

Music America" Festival, 191 Brooks, Sharrie, TL-19 Brossier, Veronique, 333 Brower, Janna, 370 Brower, Kati Beddow, 39 Brower, Steven, xii, TL-1, TL-18,

TL-24, 10, 39, 84, 105, 113, 115, 122-124,200-201,207,209-211, 213,217,219,221-222,369-370, 3 72

Brown, Cheryl, 332,338 Brown, James, 287 Brown, Schuyler, 233 Browne, Kelvin, 85 Burdett, Mark, 45, 53 Burg, Donald, 135 Burlington Industries, 240 Burlison, Bryan, 27 Burnham, Pat, 259 Bustamante, Gerald, 51 Butler, Pat, 64 Byrne, David, 243,245 Byzewski, Michael, 48

Page 13: Graphic Design Solutions - MCAST - Malta College of Arts, Science

398 Graphic Design Solutions

C Cabbe @Artists Studio, 187 Cahan & Associates, 3 18-3 19 Cahan, Bill, 3 1 8-3 19 Calcao, Tony, 106 Calderon, Jenny, 238 Caldwell, Bonnie, 94-95 California College of Arts & Crafts,

54, 189 California Fluid Milk Processor

Advisory Board, TL-18 California Grapeseed Co., TL-20 Calkins, Mike, 139 Calle, Jenn, 176 Canalini, Lori, 282 Cancer Care, Inc., 55 Capital Records, 244 Carangelo, Tracey, 325,337 Carbone Smolan Associates, 219-220 Cardon, Steve, 257,276 Carducci, Rob, 276 Carmichael Lynch, 15,285 Carter, Rob, 97 Cartman, Joseph, 325,337 Cavalletti, Mauro, 338 Cawley, Tim, 278 CCAC Institute, 18 8-1 89 CE Software, 84-86 CHA CHA Beauty Parlor and Haircut

Lounge, 55 Chan, Amos, 231 Chandon Estates, 239 Chantry, Art, TL-18 Charles Duncan, 337 Charlotte.com, 258 Chast, Roz, 45,53 Chee, Lia, 186 Cheeseman, Len, 283 Chermayeff & Geismar Inc., TL-10,

59, 60, 62, 98, 163 Chermayeff, Ivan, TL-12, 62 Chestnut Park, 61 ChiatIDay, 266 Children's Hospital at Dartmouth, 145 Ching, Donna, 169 Chiquita, 172-1 73 Choi, Seung il, 136 Chwast, Seymour, TL-16, 10 Citadel Press, 221 Clancy, Paul, 267 Clay, Langdon, 222 Clerici, Cristina, 274 Cleveland Clinic Foundation, The, 3 17 Coleman Company Inc., The, 284 CompuSoluciones, 161, 168, 171 Concrete Design Communications Inc.,

5 7 CondC Nast Publications, 97 Conlon, Peggy, 21 Connelly, Rosemary, 140 Conqueror Fine Papers, 110 Consejo Publicitario Argentino, 280

Contemporary Illustrators Gallery, 52 Cook and Shanosky, TL-12 Cook, Dave, 266 Cook, Vince, 277 Coolwijk, Bas, 283 Copeland, Alan, 135 Copyhouse, 7 Cordoso, Joana, 369 Corrales, Erwing, 369 Country Matters, 53-54 Cox, Tony, 265 Coyote Loco Restaurant and Cantina,

4 8 Crewdson, Gregory, 207,213 Crispin Porter + Bogusky, TL-23, 183,

191-192,275,299 Curtis, Hal, 273 Curtis, Hillman, 328 Cuyler, Joel, 198

D D&AD, 17,19 Daffy's, 276 Daley, Kevin, 278 Dalton, Katha, 149 Danne & Blackburn Inc., 164 Danne, Richard, 163-164 Day, Ben, 97 Day, Lorraine, 117 Deck, Barry, TL-16 Dellano, Lori, 369 Delvico, Bates, 271, 275 Dentsu Advertising, 268 Design Management Associates

(DMA), 40,163,176,224,238, 240-241,315

Design Photography, Inc., 121 Design Quarterly 11 0, 61, 62 Design Studio at Kean University, The,

6,18,41,369-370,372 Designframe Incorporated, 168,

248-249 DeVito, Sal, 276 Dexter USA, 273 DeYoung, Bryan, 276 DeZitter, Harry, 273 Diabolical Liberties, TL-22, 297-298,

300-301,307-308 Dibildox, Marilu, 161, 171 Diener, Ruth, 1 17 Diesel SPA, 187 DiMassimo Brand Advertising, 135 Dinetz, Bob, 319 Discovery Channel, The, 281 DMA (Design Management

Associates), 40, 163, 176, 224, 238, 240-241,3 15

DMB & B, 277 Dolan, Doug, 110 Dombrow, Paula, 268 DonovanIGreen, 23 1 Dorian, Guy, 370

Dorian, Ian, 369-370, 372 double entendre, 135 Doublespace, 152,247 Dow Jones & Co. Inc., 116 Doyle Dane Bernbach (DDB), TL-8,

TL-9, TL-10, TL-14,270 Dr. Patty's Skincare Products, 15 Drenttel Doyle, 8 Drew, Ned, 213-214 Drysdale, Chris, 95 Dublin Productions, 259 Dublin, Rick, 269 Duncan, Charles, 325

E El Paso Chile Co., 46 Electrical Digest, 131 Electrolux Vacuum Cleaner, 271 Egolf, Karen, 174 Ema Design Inc., 13, 98, 110 Ema, Thomas Courtenay, 13,98,

109-110 Emigre magazine, 116-1 17 Eng, Davie, 332 Ernstberger, Matthias, 223, 313, 322 EverFresh Juice Co., 269 Evertsen, Marcel, 288 Expeditors International of

Washington, Inc., 87

F Fahey, Richard, 209 Fallon McElligott, 259, 269 Favour, Heidi, 232 Fechtor, Steve, 277 Felton, Giles, 332, 339 Ferguson, Scott, 277 Fernandez, David, 271 Fernandez, Fernando, 280 Fernandez, Juan-Carlos, 161, 171 Fetrow, Mike, 265 Fiat Auto China, 28 Fili, Louise, TL-20, 46, 56, 63,

195-196,216 Firewerks >> Advertising + Design,

261 Firmenich, 132-133 Flanagan, Bob, 90 Floating Company, 229, 243 Fluitt, Cindy, 286 Follis DeVito Verdi, 276 Food Bank of Alaska, 147-148 Foote Cone & Belding, 165 Forbes, Colin, 169 Ford, Diana, 147,148 Fornwald, Mike, 269 Fortis Fortis & Associates, 282 Fox River Paper Co. LLC, 36 Fox Rock Books, 222 Frailey, Stephen, 319-320 Frankfurt Balkind Partners, 84 Frankfurt Gips Balkind, 117

Page 14: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Agencies, Clients, Creative Professionals, and Studios Index 399

Franklin Stoorza, 284 Fredrickson, Mark, 284 Freecountry Apparel, 41 Freehold Radiology, 132-1 33 French Fries, 86-87 Fresh Graphic Design, 7, 8 8, 11 1, 11 9,

166 Froelich, Janet, 198 Fry, Kim, 105 Fryer, Natlie, 282

G Gall, John, TL-24, 16, 29, 41, 82,

209-210,212-215 Game Development Essentials, 366 Games, Abram, TL-7,40 Gams, Nathan, 59 Garbutt, Matthew, 282 Garcia, Art, 233 Garden City, 282 Gee + Chung Design, 146 Geiger, Petra, 54 Geismar, Tom, 60, 98 Geissbuhler, Steff, 59 Genco, Chuck, 325,337 General Magic, 3 19 General Mills, 3, 9 George Tscherny, Inc., 147, 196 Gerald Reis & Company, 51 Gericke, Michael, 169 Gervits, Mikhail, 333 Getty Images, 41,211, 361 GGT Advertising, 283 Gibbs, Mike, 259 Giro, 93 Gish, Jim, 224 Glaser, Milton, TL-10, TL-11, TL-21,

108,198-199,201,247 Global-Dining, Inc., 131 Goldfarb, Amy, 21 1 Goldfarb, Jessica, 112 Goldfarb, Roz, 112 Gonnella, Rose, 64, 144, 338, 349,

3 52 Goodby, Jeffre~, 286 Goodby, Silverstein & Partners,

TL-18,286 Goodcity, 332-333 Goodman, Barbara, 38 Graphic Artists Guild Foundation, 150 Graphic Design USA 12, 61-62 Grapus, TL-13 Grashow, James, 46 Gray, Keith, 279 Green Giant@, 3 , 9 Green, Nancye, 231 Grefe, Ric, 112 Greg Lesh6 Photography, 162-163 Greiman, April, xiii, TL-12, TL-15,

147,149 Grey Advertising, 11

Gronde, Patrick van der, 287,288 Grubich, Frank E. E., 142 Grubman Photography, 105 Grubman, Steve, 105,114 Gusick, Gary, 269 Guzman, 268

H Hall, Barnaby, TL-24,222 Halper, Matthew, 331 Halvarsson, Henrik, 187 HAM I AM, 232-233 Hammerquist & Halverson, 139 Hans Brinker Budget Hotel, The,

278-279 Harding, C. B., 60 Hardy, Chips, 281 Hardy, Jim, 173 Harley-Davidson of Dallas, 27 Harp and Company, 4 7 4 8 , 1 4 5 Harp, Douglas G., 48, 145 Harper's Bazaar, TL-6 Harvey, Dan, 332 Hass, Derek, 28 1 Hassink, Jacqueline, 288 Havlicek, Karel, 261 Hayden, Melissa, 210 Hayson, Amy, 58 Hearn, Tim, 283 Heartport, 3 18 Hedjuk, John, l 1 0 Heller, Steven, 21 Helmac Products Corporation,

232-233 Helton, Linda, 250 Heumann, Andreas, 265 Heuter, Karen, 187 Hinrichs, Kit, 54, 167 Holdeman, Bruce, 151 Holloway, Martin, 75-79, 81, 94-95,

98,131,144,147-148,351 Hopfer, Jeff, 260 Hornall Anderson Design Works, 5,

134-135,139,149,231-232 Hotel Hankyu International, 168-169 Houghton Mifflin Company, The,

219-220 House of Blues, 108, 191, 193 Howland, Gerard, 229,243 Hoyingen-Huene, TL-6 Hsaio, Christina, 131 Hsu, Andy, 325,332,337 Huffman, Mary, 114 Hughes, Dion, 266 Humane Society of Utah, 257 Hunt Adkins, 262,265 Hunter, Kent, 84, 117 Hush Puppies ShoesNolverine,

258-259,269

I IBM Corporation, xii, TL-8, TL-15,

TL-16,267-268 Ideograma, 137-138,140-141,147,

161,168,171 IKEA, 304,306-307 Ilic, Mirko, 201 Ilse, 129, 134 International Design Center of New

York, 163-164 International Typeface Corporation,

238 Intradesign, 169 Ishimura, Hiroko, 333 Isley, Alexander, 98, 191 Iverson, Nathan J., 325, 337

J J. W. Tumbles, 140 Jackrabbit, 134-135 Jahn, Jeff, 261 James, John, 329 Janson, Edith, 287-288 Jenkinson, Mark, 84 Jennifer Sterling Design, TL-20, 8, 10,

47,56,58-59,142 Jeon, Sanghee, 376-378 John Wiley & Sons, Inc., 211, 361 Johnson, Celia, 232 Johnson, J. Stewart, 202 Jones, John, 329,338 Jongh, Matthijs de, 109 Jung, Richard, 232

K K2, 5 Kadin, Michael, 267 Kahler, Deonne, 56 Kahrs, John, 198 Kalthoff, Michele, 90, 134, 197, 321 Kalyanapu, Patrick, 329 Karlsson, Hjalti, 229, 243-246 Karmarama, 297,301 Katona, Diti, 5 7 Katz, Arnold, 217 Kay, Woody, 273,278 Kaye, Michael Ian, 211 Kazhdan, Naum, 39 Kean University of New Jersey, 6, 64,

144, 197, 201, 331, 338, 347, 349, 357

Keenan, Julie, 232 Keller, Andrew, TL-23, 106-107,299 Kellogg Company, The, TL-8,232 Kern, Mathias, 246 Kerstetter, Bob, 284 Kessels, Erik, TL-22, 109, 279 KesselsKramer, TL-22, 103, 109, 129,

134,187,273-274,278-279, 287-288

Kiger, Kris, 329

Page 15: Graphic Design Solutions - MCAST - Malta College of Arts, Science

400 Graphic Design Solutions

Kiil, John, 239 Kingslien, Liz, 6, 41, 154 Kinkead, John, 257 Kirkland, Douglas, 188 kirshenbaum bond + partners,

335-336 Klein Bicycles, 112, 114 Klotnia, John, 136 Knipfer, Billie, 333 Knowlton, Alexander, 191 Kolkowski, Prisca, 13 Kouwenberg, Jacqueline, 287 Kozmo.com, 134-135 Kramer, Johan, TL-22,109 Kuan, Anni, 245 Kubek, Christian, 332 Kucynda, Timmy, 106 Kunsthaus BregenzIPublic Art Fund,

223 KXTX Channel 39,86

L La Comunidad in Miami, 33 LaBounty, James, 23 Lachina, Tim, 121, 317 Laksmi, Anastasia, 233 Lam, Natalie, 338 Lampi, Joe, 259 Landa, Robin, xvii, 64,211, 224, 289,

361,368 Landor Associates, Branding

Consultants and Designers Worldwide, 173-174,232-233,239, 331

LaPlaca, Daniel, 329 Laughing Dog Creative, 140, 142 Lauren Rutten Photography, 176-177 Lavrisha, Marko, 56, 58 LavrishaILa Brecque, 58 Lavy, Brian, 120, 317 Law, Nick, 332, 338, 340 Lear, Mike, 299 Learning Curve International, 134 Learoyd, Richard, 223 Lee Ann, Personal Chef, 137 Lee, Pamela, 23 Leffel, Ryan, 332 Lehmann, Christopher, 232,239 Lehrer, Warren, 39, 87 Leimer Cross Design Corporation, 87,

315-316 Leo Burnett, 28 Leonard Monahan Lubars & Kelly,

267 LeshC, Greg, 163,241 Levenson, Robert, TL-14 Lever Bros. Ltd., 271 Levi Strauss & Co., 29, 163, 165 Levi's Jeans, 28 Lewis, Peter B., 320

LFM Design, 15,41 Lieber Brewster Design, Inc., 55 Lieberath, Frederik, 112 Liska + Associates, Inc., 105, 109, 112,

114,134,173,175,334-335 Liska, Steve, 105, 112, 114, 134 Littell, Mary, 18 8 Little, Brown and Company, 211, 214,

217,218 Lizart Digital Design, 6, 41, 154 Lizotte, Teresa, 73,95 Llarena, Carlos Gomez de, 333 Lluvia de ideas, 136, 138 Loft, 168-169 Lofthouse, Alan, 28 1 Long, Margaret, 232 Louie, Ron, 73, 95 Louise Fili Ltd., TL-20,46, 56, 63,

196,216 Lowe Worldwide, Inc., 272 LS Collection, The, 166, 168 Luaka BopIWarner Brothers Music

Inc., 245 Luba Lukova Studio, TL-20,25,

32-33,52 Lubalin, Herb, TL-11 Lubars, David, 267 Ludwig, Anja, 329 Lukova, Luba, ix, TL-20,25,31-33,

52,201 Lupinacci, Ernest, 268 Lurpak Butter, 283 Lyons, John, 262

M Maggiano's Bakery, 13 Magleby, McRay, 169 Main, Larry, 41 Malloy, Brandon, 332 Malone, Dave, 150, 152 Marcel Evertsen, 287 Marketforce, 282 Marks, David, 190 Marks, Jason, 325, 333, 337 Markus, Daniel, 161, 171 Martin Holloway Graphic Design,

75-79, 81,95,131,148 MartinNVilliams Inc., 261,268,270,

284 Maryland Cookies, 300 Mason, Dave, 22-23 Mastandrea Design, 168-169 Mastandrea, MaryAnne, 169 Matey, Lifeboat, 283 Mathes, George, 332 Matsumoto Incorporated, 18 Matsumoto, Takaaki, 18 Matter, Herbert, 198-199 Max, Sonja, 5 Mazer, Carl, 233

Mazur, Lisa, 73, 95,239 McCabe, John, 282 McDermid, Dawnmarie, 6, 137, 197 McDonough, John, l74 McElligott, Tom, 260 McGlynn, Katherine, TL-24 MCI Communications, 84 McLaughlin, Frank, 136 Meggs, Philip B., 28, 97 Mella, Jane, 73, 95, 239 Menchin, Scott, 210 Menza, Laura Ferguson, 15,41,241,

368 Merkin, Ari, 183, 192 Mesa Grill, 94 MetLife, 133 Metro Tarten, 298 Miami Rescue Mission, 191 Michael Mabry Design, 165 Mike Quon Design Office, 99 Mike Tesi Photography, xvii Miller, Sylvia, 369 Milton Bradley, 238 Milton Glaser, Inc., 110 MINI division of BMW of North

America, LLC, TL-23 Mission Mall, 188, 190 Mitchell Advertising, 268 Mitchell, Bob, 268 MN Motorcycle Safety Center, 270 Mobil Corporation, TL-10 Modern Dog Design Co., TL-21,108,

191,193 Moe, Erik, 286 Moehler, Michelle, 121, 320 Moffett, Lori, 329 Molla, Jose, 33 Monmouth County Park System, 321 mop modern organic products, 173,

175 Morales, Juan-Carlos, 107 Morgan, Scott, 11 7 Morla Design, TL-19,29,54, 96, 148,

189 Morla, Jennifer, TL-19,29, 54, 94, 96,

147-148,189 Morris, Kat, TL-23 Morrow, David, 325,337 Morton-Hoyt, Debra, 21 1 MR, 136, 137 Mulkey, Kent, 190 Muller + Company, 62, 85-86, 188,

190,236 Muller, John, 62, 190 Muller-Brockman, TL-10 Murphy, James, 58 Murphy, Kevin, 229,243 Muzak, 168,170 Myers, Astrid, 222

Page 16: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Agencies, Clients, Creative Professionals, and Studios Index 401

N Nagel, Lynne, 7, 173 National Aeronautics and Space

Administration, 163-164 National Aquarium, Baltimore, The,

60 National Center for Family Literacy,

264 National Conference of Christians and

Jews, The, 148 National Fluid Milk Processor

Promotion Board, 272 National Network, The, 132 Natko, Shawn, 325, 337 Nature Company, The, 51 Navetta, Christopher J., 42, 367-375 Nehamkin, David, 290 Neri, Claudia, 61 Nesnadny + Schwartz, 116, 120-121,

315,317,319-320 Nesnadny, Joyce, 120-121,320 Network CPR, 90 New Jersey Department of Higher

Education, 148 New York State Lottery, 11,286 New York Times Magazine, The, 198 New York Times, The, 39, 332 Nike Basketball, 336-337 Nike Lab, 332-333 Nishi, Jana, 149 Nitro, 132-133 Nordstrom, 231-232 Northrop, Ronny, TL-23 Northwest Strategies, 148 Novak, Jeannie, 366 NYNEX Yellow Pages, 266

0 O'Keefe, Michael, 330, 332 Ogilvy & Mather, 115 Ogilvy & Mather London Ltd., 271 Oh, Veronica, 198 Olsen, Jarl, 269 Olson, Christian, 338 Olympus, 305 Oola Corporation, 168, 172 Oquirrh Park Fitness Center, 150, 152 Ori, S., 369-370, 372 Orlando Pardo, 267 Ostilly, Seymon, 268 Ostlie, Cathy, 261 OUN Design Corporation and Dentsu

Inc., 169 Out Front Minnesota, 261 Over, Maria, 332

P Pace Downtown Theater, 33 Pagano Schenck & Kay Inc., 273,278 Page's Day Spa & Salon, 154 Palatini, Richard, 374 Panos, Joy, 142

Parker, John, 283 Partnership for a Drug-Free America,

282 Passavia, Lee, 332 Penn State College of Agriculture, 11 1 Penn State Theater, 60 Penner, Victor John, 23 Penris, Rob, 279 Pentagram, xii, TL-17, 12, 54, 58, 73,

95,136,166-170,172,195,200, 238,239

PepsiCo Inc., 262 Perkins, Mark, 233 Phernettor, Ross, 261 Piccirillo, Charles, TL-14 Pirtle, Woody, TL-13, 136, 195 Pizza Hut, 286 Planet Design Company, 39,48, 55,

118,258,263,273,334 Plungees, 137 Pocketcard, 136-137 Polgat Jeans, 11 1 Poppelaars, Herman, 109 Port Blakely Mill Company, 150-151 Powel, Tom, 223 Powell, Kerrie, 58 Print magazine, 84,112-1 13, 115,

122-124,207-208,213,376 Progressive Corporation, The,

319-320 Promtone B.V., 229,243 Public Theater, New York, NY, 73,

94-95 Publicis, 257, 276, 290 Purvis, Charles, 117 Push Pin Studios, TL-10, TL-16 Pylypczak, John, 57

Q QlOl, 57 Quaker Oats Company, The, 136,137 Quan, Edwin, 329,338 Quon, Mike, 99

R RIGA, 325,329,332-333,337-338,

340 Rand, Paul, TL-6, TL-8,62-63,163 Ratliff, Tommie, 139 Rauter, Peter, 271 Raye, Robynne, TL-21,191,193 REAAL Insurances. 288-289 Red Flannel, 14, 90, 132-134, 197,

321 Redding, Lindsey, 282 Reddy, Mark, 265 Redzinak, Jim, 14,132-134,321 Reens, Richard, 27,260 Regnier, Michael, 62 Reis, Gerald, 51 Renegade Marketing Group, 304-305 Renner, Paul, 286

Restaurante Brasil, 131 Rhodes, Peggy, 85 Richards Group, The, 27,260 Richardson or Richardson, 14,

139-140 Richardson, Clark, 233 Richardson, Forrest, 14, 140 Richardson, Valerie, 14 Riefler, Julie, 23 1 Rios, Ricardo, 1'61,171 Ripsaw, 285 Rizco Design, 6, 41, 135, 137, 197 Rizzi, Keith, 6, 41, 135, 137 Rizzoli International Publications, Inc.,

110 Robbins, Alan, 4, 6, 18,41,351 Robinson, Barry, 54 Rockey Company, The, 151 Rockwood, Scott, 95 Rodriguez, George, 369 Rogers, Adam C., 21 1, 357-366 Rohr, Dixon, 332 Rollerblade, 273 Romanoski, Mark, 370 Rosso, Andrea, 274 Rouse Company, The, 250 Rozema, Krista, 274, 287-288 Rozner, Evelyn, 149 Rushworth, John, 58 Rusinak, Patricia, 369 Rutten, Lauren, 176

S Safety Zone, The, 150, 152 Sage, Kim, 131 Sagmeister Inc., TL-19, 198, 223,229,

243-246,313,322 Sagmeister, Rudolf, 223 Sagmeister, Stefan, TL-19, 191, 198,

223,229,243-247,313,322 Sainato, Vinny, 188 Saito, Kathy, i 3 5 Saks Fifth Avenue, 233-235 Samata, Greg, 7, 173, 333 SamataMason, 7,22-23, 173, 333 San Francisco Performances, 47 San Francisco Zoo, 167 Sanders, Timothy Greenfield, TL-19 Sandro, 333 Sandstrom Design, 60 Sandstrom, Steven, 60 Sandy Alexander, Inc., 36,196 Saunders, Red, 223 Scandinavian Channel, 7 Scher, Paula, TL-17, 73, 94-95, 172,

200,238-239 Schierlitz, Tom, 244-246 Schlechtriem, Nina, 332, 338 Schlesinger, Kathryn, 176 Schmitt, Erik, 167 School of Visual Arts (SVA), TL-21,

199

Page 17: Graphic Design Solutions - MCAST - Malta College of Arts, Science

Agencies, Clients, Creative Professionals, and Studios Index 403

W W. W. Norton, 21 1 Wade, Kevin, 48,55, 118 Wagner, Linda E., 145 Wakely, David, 167 Walker Art Center, xvi, TL-6 Waller, Carry, 332 Warner Brothers Records, TL-19,247 Warner Jazz, 246 Warner, Ted, 329 Warren, Greg, 232 Washer, Jason, 369 Weidenbacher, Kevin, 92 Weinstein, Corey, 47 Weir, Denise, 149 Weiss, Marty, 268 Weiss, Stagliano + Partners Inc., 268 Weller, Dean, 97 Wener, Andrea, 105 Westvaco Corporation, xiv, TL-8,

TL-9 Whisnand, Tyler, 274, 279 White, Rebecca, 261 Whiteru, Ufoma, 329 Whitten, Nat, 268 Williams & Rockwood, 95 Williams, Clay, 93 Witebel, Ron, 283 Worcester Art Museum, 116, 120 World Society for the Protection of

Animals, 278 Worldcare, 116, 121 Wright, Bill, 106, 299

X X2 Design, 150

Y Yang, August, 325,333,337 Yoshimoto, Yuji, 245 Yoshimura, Makiko, TL-24 Young, Bryan De, 257 Young, John, 92

z Zumtobel AG, 313,322