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GREEK CHIC The BONDS of Sisterhood The Danger of Going Out & How to be Aware Be More Focused, Stay Healthy! Yik Yak What’s All the ‘Yak’? Essentials for Your LITTLE 6 DIYS for your Chapter House!

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Page 1: Greek Chic

GREEK CHICThe BONDS

of Sisterhood

The Danger of Going Out& How to be Aware

Be More Focused,Stay Healthy!

Yik YakWhat’s All the ‘Yak’?

Essentials for Your LITTLE6 DIYS for your Chapter House!

Page 2: Greek Chic

SHOP IN STORE OR LILLYPULITZER.COM

Page 3: Greek Chic
Page 4: Greek Chic

CONTRIBUTORSPresident & Publisher

Laura O’Donnell

Creative DirectorLaura O’Donnell

Editor-In-ChiefLaura O’Donnell

Features Editor•Laura O’DonnellManaging Editor•Laura O’Donnell

Online Editor•Laura O’DonnellResearch Editor•Laura O’Donnell

Beauty Editor•Laura O’DonnellFashion Editor•Laura O’DonnellInterior Editor•Laura O’Donnell

Health & Fitness Editor•Laura O’DonnellFreelance Writer•Rachael Schuster

Art Director•Laura O’DonnellFashion Director•Laura O’DonnellOperations Director•Laura O’DonnellWeb Designer•Laura O’Donnell

Executive Editor•Laura O’DonnellWriter/Researcher•Laura O’Donnell, Rachael Schuester

Research•Laura O’DonnellCopy Editor•Laura O’Donnell

Editorial

Design

Research & Copy

Special Projects

GREEK CHIC1081 5TH AVENUENEW YORK, NY 10021www.greekchic.com

www.facebook.com/GreekChic@GreekChic@GreekChic

Vol. 1, Issue 1

$3.99 per issue$0.99 per issue with yearly subscription

Monthly publication4

Page 5: Greek Chic

IN THIS ISSUE22 The Bonds of Sisterhood24 What’s All the Yak?26 The Dangers of Going Out

8 Homemade Masks10 Beauty Steals for Under $20

14 Must Haves for your LITTLE17 Looks we Love for LESS

18 Keep a Tidy Chapter House20 6 DIYS for your Chapter House

28 Be more Focused, Stay Healthy!30 Workout Secrets for You!

BEAUTY

FASHION

INTERIOR

HEALTH & FITNESS

5

Page 6: Greek Chic

LETTER FROM THE EDITORWelcome to the first issue of Greek Chic! I am very ecstatic to be involved with a wonderful publication meant just for young women like you, sorority women. Greek Chic was developed with not just the idea of topics and inter-ests that are relatable for sorority women, but also to act as a communication devise to branch out and connect sorority women nationally.

This issue of Greek Chic dissects the topic of sisterhood and how that bond is one that will remain for life. By interviewing various Greek women and gaining their insight on sisterhood, the vision for this issue was created.

When I first came to college, I felt like I didn’t fit in. I didn’t have a lot of friends at my college, so making new friends was a challenge I took on. As I started to form new friendships, the concept of Greek life was introduced to me. I met a variety of sorority women during rush week my freshman year, and the void within myself became filled with sisterhood. On Bid Day I made one of the best decisions of my life, joining Alpha Phi (ΑΦ). As I became actively involved in my sorority, I also got involved with my college’s Panhel-lenic executive board, and eventually became president. By meeting all the women involved in Greek life, I saw that sisterhood is something that devel-ops beyond organizational limits. All Greek women want to excel and make a difference. By branching out and meeting other Greek women we become aware of different opinions and values, making us become more well-round-ed and aware. We continuously learn and grow from one another due to the concept of sisterhood.

I hope this issue gives some new insight into the connections you have made, or will make, during your journey through sisterhood! Welcome to Greek Chic, and happy June!

6

Page 7: Greek Chic

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Page 8: Greek Chic

BEAUTY

HOME MASKS

1. AVOCADO PASTE MASKLorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringil-la vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

2. BROWN SUGAR CINNAMON MASK

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula

eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringil-la vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

3. CUCUMBER ‘REFRESHER’ MASK

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringil-la vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

4. HYDRATING POMEGRANATE SCRUBLorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringil-la vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

LAURA O’DONNELL

8Love these? Go to http://www.brit.co/diy-face-masks/ for more!

Page 9: Greek Chic

Now, the maximum strength dermatologist-recommended acne medicene treats breakouts and delivers an uplifting blast of grapefruit.

It’s such a pick-me-up, you’ll forget it’s a powerful acne cleanser. Until your acne’s gone.

neutrogena.com

Page 10: Greek Chic

BEAUTY

YOUR SKIN WILL THANK YOUBest Beauty Under $20!

1FACE MOISTURIZER 2

FOUNDATION

LIPSTICK

3

4

PERFUME

5

MASCARA

1. Kate Somerville Nourish Daily Moisturizer, $20 at Nordstorm 2. LUSH Foundation Colour Supplement, $16.95 at http://www.lushusa.com 3. bareM-inerals Marvelous Moxie Lipstick, $18.00 at Sephora 4. philosophy Pure Grace Fragrance .05 oz Eau De Toilette, $16 at Sephora 5. Mally Voluminizing Mascara, $20 at ULTA Beauty 6. Eden by BodyWorks All Natural Deep Conditioner 16 fl. oz, $8.47 at WalMart 7. Mary Kay Cream Blush, $14 at Mary Kay

67

10

BLUSH DEEP CONDITIONER

LAURA O’DONNELL

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FASHION

MUST HAVES FOR YOURDEAREST LITTLE

1. Letter Blanket, $35.00 from OakEmbroideryLoft at etsy.com 2. Flower initial, DIY Project 3. Heart Pillow, $50.95 from http://www.zazzle.com 4. Piggy bank, Info not available 5. Tumbler, $15.00 from Lilly Pulitzer 6. Rings, $23.00 from SweetMuseDesigns at etsy.com

1

2

3

45

614

LAURA O’DONNELL

Page 15: Greek Chic
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50% OFF YOUR FIRST PURCHASE

WWW.TOBI.COM

Page 17: Greek Chic

FASHION

Lilly Pulitzer, $74 Lulus.com, $33Jimmy Choo, $533 Dailylook.com, $39.99

FASHION STEALS!ITEMS WE LOVE, FOR LESS

J.W. Hulme Co., $495

Dooney & Bourke, $198

Tiffany & Co., $750

vintagestampjewels from Etsy.com, $24

Kate Spade, $398 H&M, $34.95

Roberto Cavalli, $295

Polyvore, $917

LAURA O’DONNELL

Page 18: Greek Chic

INTERIOR

KEEP A TIDY CHAPTER HOUSELorem ipsum dolor sit amet, consectetuer adipiscing elit. Aene-

an commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhon-cus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh.

Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, Lorem ipsum dolor sit amet, con-sectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean

leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhon-cus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tem-pus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aene-an commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, conse-quat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam sem-per libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus.

Formal living room at a sorority house at the University of Alabama

Kappa Delta sorority house’s entryway at the University of Tennessee

18

LAURA O’DONNELL

Page 19: Greek Chic

GREEK SHOPFREE SHIPPING

Show your pride with bedding, decor and more

Page 20: Greek Chic

INTERIOR

6 DIYS FOR YOUR CHAPTER HOUSE

20

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In

enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget,

arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Ae-nean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. vulputate eget, arvitae, justoelemen-tum semper nisi. rutrum. Aenean

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut,

imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis

Lorem ipsum dolor sit amet, con-sectetuer adipiscing elit. Aenean com-modo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nasce-tur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate

LAURA O’DONNELL

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BONDS OF SISTERHOODLAURA O’DONNELL

When Bobbi Phelps (AΦ) first came to college she was placed in a residence suite with five other roommates. These roommates were the ones that she bonded with during her first few weeks at college. While Bobbi made new friends, the concept of Greek life was introduced to her. As she went out to meet all the different sororities to see what Greek life was about, she met some very im-portant young women that would forever change her life.

“My sisters have helped to shape me into who I am today. Wherever I go I know I will always have the love my

sisters continuously give me. It brings me comfort just knowing that,” said Bobbi when she was asked about what kind of an impact her sisters have had on her. The bond Bobbi has with her sisters is unquestionable, but what is questionable is what defines sisterhood?

Determining what exactly sisterhood is can be difficult. There’s a famous, anonymous quote that says “From the outside looking in you can never understand it; from the inside looking out you can never explain it.” While this quote does speak the truth in some aspects,

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digging deeper is always a good way to clearly define something. Emilee Danielson-Burke (ΔΖ), the director of Fraternity and Sorority Life at Shippensburg University, defines sis-terhood as—“a continuum, something that grows and there can be different levels of sisterhood within a chapter. It develops, and when it’s new it isn’t anything more special than when it’s older, but it’s just something that can grow when you grow.”

Sisterhood can be established from any organization’s roots. Just take a look at your own organiza-tion’s rituals. “Part of being in a so-rority is being subscribed to common goals and beliefs, and it has given me a values-based way to live,” remarked Emilee on how her ΔΖ sisterhood has travelled with her after college.

While sisterhood can be explained at an organizational level, it can be a little messier when it comes to looking at it from a larger scale, the Panhellenic level. Taking a look back on the Pan-hellenic creed, developed by the National Pan-hellenic Council (NPC), we see it read, “…We, as Fraternity Women, stand for service through the development of character, inspired by the close contact and deep friendship of individual fraternity and Panhellenic life.” The part that stands out in this section of the creed is, “inspired by the close contact and deep friendship of individual fraternity and Panhellenic

life.” Through developing strong bonds within your own soror-ity, you develop your character. But by branching out and creating close ties with other women in different orga-nizations, that development of character grows deeper. Emilee believes this is true—“It’s rewarding because you can unite a whole group of people and find a common ground. I think as women, especially young women, it’s important to have allies and understand that oddly though, we are socialized to compete with each other for partners, men, or whatever; we don’t have to be in com-petition with each other for success. We can support each other to reach our own goals, so that we are achiev-

ing success not at the expense of someone else. I think Panhel-lenic spirt and sisterhood really enforces that we can all succeed together.”

Bobbi has strong Panhellenic bonds with many sorority women on her campus. Her roommates from her fresh-men year joined

sororities as well, but different soror-ities than the one she joined. “We all still hang out a lot! It’s nice to have friends in other sororities because we can give each other different

insights and fresh ideas.”I asked a couple of Panhellenic wom-en to describe Panhellenic sisterhood in their own words. The responses ranged from “a bond between girls in different organizations”, “soul sisters” and “girls with different letters, but no matter what we’re all Greek.”

Essentially what it boils down to is our Panhellenic community may consist of multiple organizations, but we all come together to form one community, a Greek communi-ty, and one that contains powerful bonds of sisterhood. All of us want to excel, we want to make a differ-ence, and we care about others and their well-being. By branching out and meeting other Greek women we become aware of different opinions, different values, making us become more well-rounded and aware. We continuously learn and grow from one another.

So what is Panhellenic sisterhood? Panhellenic sisterhood is the friends you make during your journey as a sorority woman; the feeling of having a solid unit of girls from other orga-nizations. It’s about accepting each other through trust, respect, loyalty, and friendship. It’s not just four years, but for life.

“IT’S JUST SOMETHINGTHAT CAN

GROW WHEN YOU GROW”

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WHAT’S ALL THEYAK?

The rapid expansion of smartphone use has become society’s double-edged sword. When paired with social net-working mobile applications, a smart phone can be used as an infinite link to the outside world by call, text, email, post, or tweet, but it can also be exploited as a digital security blanket enabling users to avoid personal social interaction by engaging anonymously with the public through a small lit screen.

From college campuses coast to coast, it seems that everyone has their smartphone in hand. Millennials are often touted as the plugged-in gener-ation, an accurate assumption ac-cording to the Pew Research Center’s 2013 Smartphone Ownership Report where it revealed that 79% of people between the ages of 18 and 33 own a smartphone and 81% of them are active users on Facebook. Facebook may still hold the title for the most recognized and world-renowned social media giant, but rising social network

competitors have gained the attention of millennials and critics alike.

YikYakLaunched in 2013, Yik Yak has quickly gained momentum among millenni-als, with over 1,500 downloads daily. Yik Yak is a hyper-local social me-dia application that allows users to anonymously create and view posts within a 1.5 mile radius. Created with the college crowd in mind, the close proximity of users makes for more in-timate and relevant social networking experience. Along with posting con-tent, Yik Yak users are able to Upvote or Downvote other user generated posts, access a local news feed to keep up with trending topics locally, and view content and user profiles in other Yik Yak communities. Yik Yak was cre-ated with the college audience in mind, and is not intended for middle or high school aged audience.

The anonymity of the Yik Yak app that helps foster a personally relevant user experience, may also cultivate a harassing environment which con-cerns both college students and college administrators. After countless exam-ples of threats of violence and cyber bullying, many school districts have tried their best to ban the mobile appli-cation. A recent situation involved a threat of extreme violence at Towson University located in Maryland. On Oc-tober 4, the Towson University fresh-

men threatened to carry out an attack, posting on Yik Yak that it would be “Virginia Tech part 2.”

“I’ve always used the app [Yik Yak] to keep up with events around campus and to connect with my friends, Tow-son is a big campus and there’s a lot going on around here,” says Towson University student Holly Loftice, “I was shocked to hear that such words of violence and terror were posted to Yik Yak, when most of the time it’s trivial stuff. I downloaded the app when it came out last year; it helps keep me connected to everyone which is hard when you go to a big school like Towson.”

RACHAEL SCHUSTERWhen Anonymity Clouds the Social Climate

Like Yik Yak? You may want to try these social networking apps:•Whisper. Whisper allows users to anony-mously send messages to other users and to receive replies. Users can post and send messages where they can superimpose text to an image of their choice. Free on iOS or Android. •Secret. Secret provides users with a platform to share secrets within their circle of friends. All secrets come from the user’s contact list and Facebook friends. Secret differs from Yik Yak because it is intended for sharing primarily with friends instead of the general public. Free on iOS or Android.Download YikYak here: http://www.yikya-kapp.com

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THE DANGERS OF GOING OUT& HOW TO BE AWARE

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HEALTH & FITNESS

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pretium quis, sem. Nulla consequat

LAURA O’DONNELL

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HEALTH & FITNESS

BEST WORKOUT GEAR JUST FOR YOU!

1

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2

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LAURA O’DONNELL

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