Green River Trails Presentation-DRAFT-COMPRESSED · 2014. 3. 6. · Title: Green_River_Trails_Presentation-DRAFT-COMPRESSED.key Author: Will Patton Created Date: 11/6/2012 11:00:46

The Green River Trails of Central Kentucky

BrandingMaps/Trail RoutesArtwork/Vector Graphics/IllustrationsPhotographsOnline/Web/Domain, Social Media, Search Engine Marketing

[email protected]

Developed/Sponsored by: Downtown Campbellsville™

Copyright © 2008-2012 - Downtown Campbellsville - All Rights Reserved 1

DRAFT

Copyright © 2008-2012 - Downtown Campbellsville - All Rights Reserved 2

DRAFT

Copyright © 2008-2012 - Downtown Campbellsville - All Rights Reserved

Branding - Typography - Concepts

Title

Sub-Title(subscript)

Font: Copperplate

superscript

Font: Felix Tilting

Typography should be reproducible in 1 color, all mediums (print, web, textiles)

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DRAFT


Branding - Logo (Concepts)

GR GRT GRGRT

Design Trend: Typography is the logo, Sketches shown in B&W. All branding variations (dimensional) must fit in allowable space/shapes

Concepts

Hat and Sign logo

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DRAFT


Sign - Signage on the Trail

Central Loop

Trail Head

Smartphone Sponsor

Trail name

Sponsor

Brand

Brand

Mobile

Trail Name

Location, Mile Maker

Green River Trails

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High Contrast,High Readability

DRAFT


Signage / Way Finding

Green River Trails

Central Loop Campbell Trail

Sponsored by: Taylor Regional Hospital Sponsored by: Campbellsville University

Trail Head

Green River Trails

Concepts

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Signage

Green River TrailEmerald Isle Trail

Sponsored by: Emerald Isle Marina and Resort Donated by: Green River Marina

South View from Downtown

Green River Trails Green River Trails

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Maps/Trail Routes

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•Central Loop Trail (Downtown)•Campbell Trail (Northeast Spur)•Green River Trail (West Trail)•Emerald Isle Trail (East Trail)

Concepts


Tourism - Regions of Kentucky

Source: http://www.kentuckytourism.com/explore/regions.aspx

How we fit… Kentucky Tourism defines us as “Southern Shorelines”. Our trail town efforts should leverage this marketing message.


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The Crowded Marketplace for Trail Towns in KY

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Source: http://www.kentucky.com/2012/08/22/2307770/kentucky-towns-looking-to-boost.html

Crowed marketplace with 30 new entries for

“trail town” in 2012

1/30th of Kentucky’s Trail Town resources are dedicated to

Campbellsville / Taylor County


Zones - Loops, Spurs

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Methodology for Managing Project Scope, Priorities, Cost, and Milestones

• Zone 1 – Central Loop, City Center• Zone 2 – NE Spurs to Zone 1 Heistand House, and/or others• Zone 3 – South extension to Green River Lake / Blue Hole Road• Zone 4 – Extension to Tebbs Bend and fringe of Taylor County• Zone 5 – Beyond Taylor County

Priority/ZonesZone 5


Map - Green River Lake State Park

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Green River Trail (from Cville Sports Complex)

Some of these park trails don’t match

satellite imagery. Need GPS trail data.


Maps - Campbellsville Sports Complex

Source:http://www.cknj.com/content/plans-being-made-new-sports-complex

Green River Trail

To Downtown

To GR Lake

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Map/Handout - Central Loop Trail

Smartphone

Trail Name

SponsorPoints of Interest

Trail Map8.5x11

Handout

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Map - App (Phone/Tablet)

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Links to:

Social Media,Videos,

Daily Deals

Links to:

Points of Interest, Audio /

GPS Tours

Promote:Campbellsville has 3G/4G Cell

Coverage

DRAFT


Map - Central Loop Trail

Central Loop

Zone 1Priority 1

Core Loop 5.1K / 3.1mi

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Central

Lebanon

DRAFT


Map - Campbell Trail (Northeast Spur)

Northern Most Trail Head -

Hiestand House (POI)

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Meader

Hodgenville Rd

DRAFT

Campbell Trail


Map - Green River Trail (West), Emerald Isle Trail (East)

Green River Trail

Emerald Isle Trail

New Trails along sports complex and wooded area

Green River Trail (West)

new resources

Emerald Isle Trail (East)

Activities

Trail naming rights for marina

sponsorship

Green River Trail (West)

Existing resources

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372

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Artwork, Vector Graphics, Illustrations

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Artwork - Points of Interest

Add YoursHere

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TRH, Dentists, etc

Merchants, Professionals Faculty, Alumni, Students

Audio Tours, Video Tours, Tweets, GPS Tours


Artwork - Activities, Accessibility Icons

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Photographs - Work In Progress, Existing Assets, Signage

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Maps - Buckhorn Creek Park - Reclamation Project - New Park & Trail near Central Loop

May 2012Before After

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Existing Assets - Seldom Seen

CU Cross Country Trail Head - Central Avenue

CU Bike Racks - Village/Residences3+ locations

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Sponsorship - Sports Marketing

Naming Rights

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Online/Web/Domain, Social Media, Search Engine Marketing

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Online - Domain

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Significant Keywords

Significant Geology

Distinguishesthe Green River region as a

significant tourism destination (similar importance to the keyword “Cumberland”)

Campbellsville / Taylor County

Too small and local in scope

www.GreenRiverTrails.com

Green River Trails


Social Media

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www.Facebook.com/GreenRiverTrails

To Do: Instagram, Pinterest, etc.

#GrnRvrTrls

QR Codes


Search Engine Marketing & Analytics

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The Green River Trails of Central KentuckyMeta = Title

The Green River Trails of Central KentuckyMeta = Description

Meta = Keywordsgreen river, trails, tourism, kentucky, cycling,boating, vacation...

H1 TagsThe Green River Trails of Central Kentucky

Contact Us

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[email protected]#GrnRvrTrls

Volunteer/[email protected]

Documents

Green River Trails Presentation-DRAFT-COMPRESSED · 2014. 3. 6. · Title: Green_River_Trails_Presentation-DRAFT-COMPRESSED.key Author: Will Patton Created Date: 11/6/2012 11:00:46