Grocery Mapper

  • View
    218

  • Download
    0

Embed Size (px)

DESCRIPTION

A new way to shop at the grocery

Text of Grocery Mapper

  • Hi.

  • Let me tell you a story.

  • All stories havea main character.

  • Well call him Phil

  • Phil...goes grocery shopping

  • Phil

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

  • While at the Store...Phil tries to find caramel.But he cant locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.

  • Has this ever happened to you?

  • Isnt there a better way to shop?

  • CANT WE SAVE PHIL FROM FRUSTRATION!?!?!

  • CANT WE SAVE PHIL FROM FRUSTRATION!?!?!

    SEE HOWFRUSTRATEDHE IS!!!!!!!!!!!!!!!!!!

  • Yes.

  • Introducing...

  • Changing The Way To Grocery ShopGROCERYMAPPER.COM OVERVIEW

  • Overview 24

    Old Way vs. New Way

    The Genesis

    Use Cases

    Design Concept & Process

    Visual Mock-ups

    Competitive Analysis

    Conclusions

  • A new way to shop efficiently

  • System Life Cycle The OLD Way 26

    Write ListHead toGrocery Store

    Checkout& Pay

  • System Life Cycle The OLD Way 27

    ahhhhh!!!SH@

    T!!!Kids call

    Spouse calls

    Write ListHead toGrocery Store

    Checkout& Pay

    Ask for input

    Find Time

    Shop Browse Aisle

    Ask For Help

    Redirected

    Redirected

    Locate items

    Run Errand

    Spend 2 hours

    ANNOYED

    FRUSTRATED

    Old lady + Cart

    F@%K

    Kids call

    Kids call Browse Aisle Browse Aisle

    !!!

    !!!ShopShop

    Shop

  • System Life Cycle 28

    Log into website

    PrepareGrocery list

    Head to Grocery store

    At store, check in at kiosk

    Print coupons

    Shop with list onmobile device

    ShopCheck out, pay& scan card

    Sign up for Account

    ChoosePay Now

    Choose Payat Store

    Choose Pull &Pick Up

    Choose BrowseStore

    GroceriesDelivered

    Choose Timefor Deliver

    List ActivatedList Moved toHistory

    List Created

    The NEW Way

  • The GenesisCONCEPTUAL OVERVIEW

  • The Genesis 30

  • The Genesis 31

  • Use CasesWHO AND WHY WOULD ANYONE USE THIS SITE?

  • Luisa Martinez

    Young Immigrant

    Susan Kirkpatrick

    Happy Homemaker

    Use Cases 33

    Zach Hamilton

    Young Professional

    Pam Byer

    Soccer Mom

    Rick Johnson

    Student

  • Luisa Martinez

    Young Immigrant

    Susan Kirkpatrick

    Happy Homemaker

    Use Cases 34

    Zach Hamilton

    Young Professional

    Pam Byer

    Soccer Mom

    Rick Johnson

    Student

  • Luisa Martinez

    Young Immigrant

    Susan Kirkpatrick

    Happy Homemaker

    Use Cases 35

    Zach Hamilton

    Young Professional

    Pam Byer

    Soccer Mom

    Rick Johnson

    Student

  • Luisa Martinez

    Young Immigrant

    Susan Kirkpatrick

    Happy Homemaker

    Use Cases 36

    Zach Hamilton

    Young Professional

    Pam Byer

    Soccer Mom

    Rick Johnson

    Student

  • Luisa Martinez

    Young Immigrant

    Susan Kirkpatrick

    Happy Homemaker

    Use Cases 37

    Zach Hamilton

    Young Professional

    Pam Byer

    Soccer Mom

    Rick Johnson

    Student

  • Luisa Martinez

    Young Immigrant

    Susan Kirkpatrick

    Happy Homemaker

    Use Cases 38

    Zach Hamilton

    Young Professional

    Pam Byer

    Soccer Mom

    Rick Johnson

    Student

  • Luisa Martinez

    Hard working young immigrant, cost-conscious, fluent in Spanish and learning English

    Tengo que encontrar comida rpida en el supermercado, porque trabajo mucho. (I need to find food quickly at the supermarket, because I work a lot.)

    Susan Kirkpatrick

    Happy homemaker and shopping aficionado

    I love to shop!. Most foods that I buy are organic, and I prefer to buy environmentally friendly products. I just moved to a new community and would like to try local recipes, but I dont know where to look.

    Use Cases 39

  • Pam Byer

    The Cost-conscious, Coupon Cutting Mom with Kids

    Because of my job and family, I cant let grocerying take up much of my time. If only there was something that help speed up going shopping!

    Zach Hamilton

    The Young ProfessionalOn the Go

    Listen, I go from my trainer, to my job, to YP meetings and dont get home until 9:00 every night. Im a social person. What can I say, I just dont make time to get to the store so when I go, I like to be in and out.

    Use Cases 40

  • Design ConceptA LOOK INTO THE DESIGN OF GROCERYMAPPER.COM

  • Design Concept Process Overview 42

    Code TestingUser Testing

    Identity

    Proposal

    Concept Brainstorming

    User AnalysisSystemLife-cycle

    Site Info.Architecture

    DesignConcept

    WireframesVisualMock-ups

    Programming Implementation Maintenance

  • Site Features 44

    Get Your GroceriesDelivery

    Pick Up

    Browse the Store

    Create ListsType them

    Search

    By Category

    Apply CouponsCouponRetreiver

    Share RecipesKitchen Forum

    Update ListsHoneyDo Updates

  • Site Features 45

    Get Your GroceriesDelivery

    Pick Up

    Browse the Store

    Create ListsType them

    Search

    By Category

    Apply CouponsCouponRetreiver

    Share RecipesKitchen Forum

    Update ListsHoneyDo Updates Map Your

    groceries!

  • Wireframe Concept 46

  • Visual Mock-Up 47

  • Visual Mock-Up Create A New List 48

  • Visual Mock-Up Main Navigation 49

  • Visual Mock-Up List Structure 50

  • Visual Mock-Up Menus, Basket, Suggestions 51

  • Visual Mock-Up Browse Store By Aisle 52

  • Visual Mock-Up Browse Store By Aisle 53

  • Visual Mock-Up Browse Store By Aisle 54

  • Visual Mock-Up Browse Store By Category 55

  • Visual Mock-Up Browse Store By Category 56

  • Visual Mock-Up Browse Store By Category 57

  • Visual Mock-Up Browse Store By Category 58

  • Visual Mock-Up Browse Store By Category 59

  • Additional Features Planned 60

    CouponRetriever

    Text Alerts

    ShoppingCircle

    PurchaseReady

    Delivery Service

    Etc...

  • The CompetitionALL THE FOLKS WE BEAT BY A LANDSLIDE

  • Competitors 62 Aisle By Aisle

  • Competitors 63 Aisle By Aisle

  • Conclusions 64

    GROCERYMAPPER.com is NOT:

    A software application to purchase

    A simple grocery list making tool

    A grocery delivery service

    GROCERYMAPPER.com is:

    Comprehensive / Interactively selecting, purchasing, retrieving, and delivering

    A competitive advantage tool for large grocery chains

    Free to consumers

  • ConclusionsWELL, THIS IS WHERE WE ENDED UP

  • Conclusions 66

    Advantages to shopping with GroceryMapper.com

    Shop with pieces of time versus blocks of time.

    Pick up/ Delivery options

    Fast and efficient

    Convenient and easy to use

  • Never feel lost in a grocery store again

  • Thank You

    Im now a GroceryMapper!!!