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Product Category, Product Hierarchy, Product mix
28|Desir Koipurath 30|Prakash Mahajan 32|Rajesh Mulik 34|Kaustubh Patankar 36|Samit Patil 46|Amit Saple
What is a product?
A product is any offering by a company to a market that serves to satisfy customer needs and wants.
It can be a service, physical goods, experiences, persons, places, properties, organizations, information and ideas etc.
Product Classification
Based on Durability & Tangibility:
› Non-durable goods- tangible goods normally consumed in
one or few uses. Make them available in many locations,
charge a small markup and advertise heavily. E.g. soft drink,
soap.
› Durable goods- tangible goods that survive many uses.
Require more personal selling & service, command a higher
margin and guarantees. E.g. refrigerators, clothing.
› Services- intangible, inseparable, variable and perishable
products. Require quality control, supplier credibility and
adaptability. E.g. haircuts and repairs.
Product Classification
Based on Consumer-Goods Classification:
› Convenience Goods- purchased frequently, immediately and
with minimum of effort. E.g soft drinks, soaps, newspapers.
› Shopping Goods- products are compared on the basis as
suitability, quality, price and style. E.g. furniture, clothing.
› Speciality Goods- goods with unique characteristics or brand
identifications for which the customer is willing to make a special
purchasing effort. E.g. cars, stereo, photographic components.
› Unsought Goods- consumer does not know about or does not
normally think of buying. Require advertising and personal
selling. E.g. smoke detectors, life insurance, encyclopedias.
Product Classification
Based on Industrial Goods Classification:
Mainly classified in terms of how they enter the production process
and their relative cost lines.
› Material & Parts- goods that enter the manufacturer’s product
completely. E.g. raw material (farm & natural) and manufactured
materials (component materials and parts).
› Capital Items- long lasting goods that facilitate developing or
managing the finished product. Includes installations and
equipment.
› Supplies & business services- short lasting goods and services
that facilitate developing or managing the finished products.
Product Hierarchy
1. Need family: core need. E.g. security
2. Product family: all the product classes that can satisfy a core need. E.g.
savings, income
3. Product class: a group of products having a certain functional coherence. E.g.
financial instruments.
4. Product line: a group of closely related product w.r.t functions, same
customers , channels, price range e.g. life insurance)
5. Product Type: a group of items within a product line that share on of the
possible forms of the product.eg: term life insurance
6. Brand: the associated name used to identify the source or character of a
product. E.g. prudential.
7. Item / SKU/Product Variant: a distinct unit within a brand or product line.
E.g. ICICI prudential renewable term life insurance.
Product Hierarchy Example:
Colgate Lux
Need Family Feel Good Feel Good
Product Family
Toiletries Toiletries
Product Class
Dental Care Skin Care
Product Line Toothpaste Soap
Product Type Gel Toothpaste Bar Soap
Brand Colgate Gel Lux
Item/Product Variant/SKU
Colgate Gel Red 125 grams.
Lux Pink 100 grams
Product mix
A product mix (also called product assortment) is the
set of all products and items a particular seller offers for
sale.
Line - A group of closely-related product items.
Width – how many different product lines the company
carries.
Length – the number of products in the product line.
Depth – how many variants are offered of each product in
the line.
Case study – Ashok Leyland
Ashok Leyland
Ashok Leyland is a commercial vehicle manufacturing company based in
Chennai , India.
Founded in 1948, the company is one of India's leading manufacturers of
commercial vehicles, as well as emergency and military vehicles.
It sells about 60,000 vehicles and about 7,000 engines annually.
It is the second largest commercial vehicle company in India in medium and
heavy commercial vehicle (M&HCV) segment, with a market share of 28%
(2007-08).
With passenger transportation options ranging from 19 seaters to 80 seaters,
Ashok Leyland is a market leader in the bus segment.
The company claims to carry over 60 million passengers a day, more people
than the entire Indian rail network.
In the trucks segment Ashok Leyland primarily concentrates on the 16 ton to
25 ton range of trucks. However it has presence in the entire range starting
from 7.5 tons to 49 tons.
Product Line
Ashok Leyland
Buses Trucks Engines
Defense
Vehicles
Special Vehicle
s
Buses
Viking BS-II
BS-III
SLF BS-III
CNG BS-III
12 M Bus
BS-II
Cheetah
BS-II
BS-III
Panther
BS-II
Lynx
BS-II
Vestibule Bus
BS-III
Double Decker
Airport Tarmac coach
Products
Product Line-BusesProduct Variants Depth
Viking 5
18
12 M Bus 2
Cheetah 3
Panther 1
Lynx 2
Vestibule Bus 1
Double Decker
1
Airport Tarmac coach
3
Trucks4 X 2 Haulage
Models
Comet 1611
1612 H
1613 H
1613 H/2 (12M Goods)
4 / 51 GS
1613 S
1616 H
1616 H-BS III
4 X 2 and Multi-axle Tippers
Multi-axle Vehicles
Tractors
ecomet
Products
Trucks4 X 2 Haulage
Models
4 X 2 and Multi-axle Tippers
CT 1613 H/1 & H/2
Taurus 2516/2 (6x4)
1613 ST
(4x2)
Taurus HD
2516MT/1 (6x4)
Multi-axle Vehicles Tractors
Products
Trucks4 X 2 Haulage
Models 4 X 2 and Multi-
axle Tippers
Multi-axle Vehicles
2214 - 6x2
2214 Super - 6x2
2516 H- 6x2
2514 H- 6x2
2516 H - 6x4
2516 H / 4C - 6X 4
2518H - 6x2
3121 H (8x2)
Tractors
Products
Trucks4 X 2 Haulage
Models 4 X 2 and Multi-
axle Tippers Multi-axle Vehicles
Tractors3014 H
3516
H / AL
4018 H
4921TT
ecomet
Products
Product Line-Trucks
Product Variants Depth
4 X 2 Haulage Models
8
24
4 X 2 and Multi-axle Tippers
4
Multi-axle Vehicles
8
Tractors 4
Genset
Application
• ALGP G15.E5 (15KVA)
• ALGP G20.E4 (20KVA)
• ALGP G25.E4 (25KVA)
• ALGP G30.E4 (30KVA)
• ALGP W04D (30KVA)
• ALGP W04D MK 1(40KVA)
• ALGP 6.65 (55KVA)
• ALGP Wo4CTI (62.5KVA)
• ALGP 411TC (75KVA)
• ALGP 412TCAC (100KVA)
• ALGP 680TC (125KVA)
• ALGP WO6E (Natural Gas- 62.5 KVA)
• ALGWD 618.42D (250KVA)
Industrial
Application
• ALGP W04D
• ALU WO4CT
• ALU 6.65• ALU 400• ALU 402• ALU 411• ALU
680TC
Marine
Application
• ALM WO4D
• ALM 370• ALM 400• ALM 402• ALM 412• ALM 412
MKI• ALM 680• ALM 680
TC
DG Sets for
exports
• 30 KVA• 40 KVA• 55 KVA• 62.5 KVA• 75 KVA• 100 KVA• 125 KVA
Products
Product Line- Engines
Product Variants Depth
Genset Application
13
35
Industrial Application
7
Marine Application
8
DG Sets for exports
7
Rapid
Intervention
Vehicle
4X4
Hippo
Tractor
• Acid tankers
• Refuellers
• Containers
• Transit Mixers • LPG Tanker
• Self loading
Crane• Track
Carrying and
Recovery
Beaver
Tractor
Beaver
Haulage
• fire Tenders
• Sewage Cleaners
• High rise ladders
• Water tankers
• Transit Mixers
Hippo
Haulage
Stallion Mk III
Tipper
Hippo
Tipper
Products
Product Line- Special Vehicles
Product Variants Depth
Rapid Intervention Vehicle 4X4
1
17
Hippo Tractor 7
Beaver Tractor 1
Beaver Haulage 5
Hippo Haulage 1
Stallion Mk III Tipper
1
Hippo Tipper 1
Products
Defense Vehicles
Stallion
4 X 4 MK IV
6 X 6
4 X 4 5KL Water Bowser
4 X 4 MK III
Truck Firefighting 4 X 2
Light Recover
y Vehicle 4 X 4
Comet 4 X 4
Short Chassis
Bus
Topchi Field
Artillery
Tractor
F 14 Rapid
Intervention
Vehicle 4 X 4
F 23 Crash Fire
Tender 6 X 6
Field Artiller
y Tractor
6 X 6
Long Chassis
Bus
Product Line- Defense Vehicles
Product Variants Depth
Stallion 5
13
Light Recovery Vehicle 4 X 4 1
Comet 4 X 4 1
Short Chassis Bus 1
Topchi Field Artillery Tractor 1
F 14 Rapid Intervention Vehicle 4 X 4 1
F 23 Crash Fire Tender 6 X 6 1
Field Artillery Tractor 6 X 6 1
Long Chassis Bus 1
Ashok Leyland - Product MixLine / Width =
5 Length DepthProduct
Mix
Buses 8 18
107
Trucks 4 24
Engines 4 35
Special Vehicles 7 17
Defense Vehicles 9 13
Tata motors buses
Tata motor-Buses
GLOBUS
Globus 13
Globus 18
Globus 20
Globus 45
STARBUS
Starbus Skool
Starbus Low Floor
Starbus Standar
d
Starbus Deluxe
Tata motors buses – Product Mix
Product Variants Depth
GLOBUS 418
STARBUS 14
Tata Motors v/s Ashok Leyland with product line - buses
Tata Motors has done wonders to its bus portfolio. Till 5 years back, bus business
was practically a non-existent, particularly in the fully-built segment. Today, more
than 80 per cent of the LCV buses sold are fully-built, and eventually the plan is to
have 75 to 80 per cent of all buses sold as fully-built across all products, says Mr.
Sandeep Kumar, Head -Sales & Marketing (Buses), Tata Motors.
In 2009, DTC (Delhi Transport Corporation) ordered buses to be used during the
Commonwealth Games 2010.
Tata Motors managed to bag the major share of the DTC order, comprising 1,625
ultra-modern buses with a mix of air-conditioned (AC) and non-AC buses. Ashok
Leyland got the order to supply the balance 875 ultra low-entry buses, comprising
350 AC buses and 525 non-AC buses.
Tata Motors' contract was valued at Rs 2,200 crore (Rs 900 crore for buses and Rs
1,300 crore for maintenance), while Ashok Leyland's contract was valued at Rs
1,190 crore (Rs 480 crore for buses and Rs 710 crore for maintenance).
Sector Outlook
Strong competition with Tata motors› Other competitors are Eicher Motors, Swaraj Mazda, etc..
The positioning strategy › Market leader in bus segment in India.
› Today Ashok Leyland is counted among the world's largest producers of medium duty
defense vehicles.
Videocon
Videocon industries, belonging to Dhoot
Group, is engaged in manufacturing and
marketing Consumer electronics, Home
appliances, Power, Telecom and even in
Oil & Gas exploration business.
Key Features
Multibrand strategy – Kenstar, Electrolux,
Next etc..
Launched mobile service in Tamil Nadu.
Planning to setup a 500MW power plant.
Planning to enter oil exploration business.
Planning to make and sell televisions under
the name of Philips brand.
Product Line
Videocon
Consumer Electronic
s
Home Appliances Power Teleco
mOil & Gas
Consumer Electronics
Television
Audio / Video
Mobiles DTH
Prod
ucts
LED• 42”• 32”
LCD
• Slim• Platinum• Premium• Haute
Ultra Slim • Flemingo
Flat
• Cherry• Soul• Alpha
Conventional • Champ
Tele
vision
DVD Player
•VAD Series
•VBD SeriesMulti
media Speak
ers
•VAH Series•VBH Series•VCH Series•VDH Series•VEH Series
Audio
/ Video
Touch
•V1750•V1455•V1655•V2950
Multimedi
a
•V1502•V1602•V1705Cam
era
•V1401•V1402•V1403•V1405•V1420•V1422Mu
sic
•V200•V204•V1300•V1302•V1303•V1305•V1306Tripp
le SIM
•VC1425V-
Connect
•V1675
Mobile
s
Satellite
LCD’s
•1901•1902•1903•2201•2202•2602•3201•3204•3205HDSatell
ite CRT’s
•Slim 2106•Slim 2107
Satellite
DVD’s
•5001•5002•5002 – U•5003•5003 - U
Satellite Box
•Satellite Box•Satellite Box – 1001U
•Satellite Box – 1002•Satellite Box – 1002U
DTH
Home Appliances
Microwave Ovens
Refrigerator
Washing machines
Air Conditione
r
New Home Appliances
Produ
cts
Solo
•VH Series
Grill
•VB Series•VC Series
Convectio
n
•VD Series
Microwave O
vens
Frost Free
•VCL Series – ECO Fresh•VAP Series•VAL SeriesDire
ct Cool
•VCL Series•VAE Series•VAP Series•VAL Series•VKP Series•VCE Series
Refri
gerator
Fully Automatic
•Digi Marine•Digi Ocean•Digi Wave•Digi Atlantic•Digi Pacific•Digi AquaSemi
Automatic
•Dolphin Plus•Atlantic Plus•Marine Plus•Marine DLX plus•Rainbow•Nemo•Pacific•AquaFront
Loading
•VFD Series•VFL Series
Washi
ng Machine
Window AC
•VPW •VEW
Split AC
•VE•VF•VI•VL•VM•VP
Air
Conditioner
Home UPS/Invertor
s
•I Tech•UCO Tech•Dual Tech
Batteries
•Power Tech
New Home
Applianc
es
Produc
t Line
Videocon
Consumer Electronic
s
Home Appliances Power
Gujrat Plant
Telecom
Tamilnadu
Oil & Gas
Raava Oil
Videocon - Product Mix
Line / Width
Products / Length
Sub Products
Depth
Consumer Electronics 4 17 60
Home Appliances 5 14 42
Power 1 - 1
Telecom 1 - 1
Oil & Gas 1 - 1
5 12 31 105
Sector Outlook
Strong competition between the major
MNC’s like LG, Samsung and Sony.
The positioning strategy › Videocon – Positioned itself as a reliable and value for money product.
› LG - Positioned as a premium brand that pioneers the most innovative technologies in
India.
The differentiation strategy adopted by LG› Videocon – Multi brand strategy
LG - Product localization is a key strategy used by LG.
LG came out with Hindi and regional language menus on its TV.
Key Concerns
Cheap imports from Singapore, China
and other Asian countries.
Recession in global economy.
Fluctuations in exchange rates.
High competition from global players.
Adverse Government policies.
Recommendation
Product Development› TVs with hard disk to store programs.
› CTVs with inbuilt set top box
Cost Strategy› Reduce production cost by upgrading and improving the production lines.
Sales Strategy› Improve relationship with existing clients.
› Improve service and quality without putting pressure on price structure.
› Leverage Slim product offering.
› Introduction of new technologies.
upgrade to LCD's schemes.
easy EMI.
› Improve after sales service.
› Free service camp on the wheels.
ITC Background
Established on 24th Aug 1910 as Imperial Tobacco Company of
India Ltd.
In 1974 its name was changed to India Tobacco Company Ltd.
(I.T.C. Ltd.)
In 2001 it was renamed as ITC Ltd.
Entered into various business segments by using a strategy of
tie ups, acquisitions and collaborations.
Market capitalization of over US $ 22 billion and a turnover of
over US $ 5 billion.
Entered into Ready to eat segment in 2001.
ITC Strengths
Compliments one business segment with other.
Unmatched distribution reach.
Superior brand-building capabilities.
Effective supply chain management.
Cost control strategy.
Diversification of products and businesses.
Frequent new product launches.
ITC Businesses
FMCG
Hotels
Paperboards & Packaging
Agri-Business
Information Technology
ITC - FMCG
Cigarettes Foods Lifestyle Retailing Personal Care Education & Stationery Safety Matches Agarbattis
Foods (Lines = 6)
Kitchens of
India
Aasirwaad
Sunfeast
Biscuitsmint-o Candyma
n Bingo!
Kitchens of India (Length =
9)
Bukhara
Dum Pukht
Dakshin
Gharana
Curry
Pastes
Conservers
Chutneys
Biryanis
Dessert
s
Bukhara
(Depth = 1)
Dal Bukhara
Dum Pukht(Depth = 2)
Mirch Ka Salan
Mughlai Paneer
Dakshin(Depth = 2)
Chicken Chettina
d
Malabari Chicken
Stew
Gharana (Depth = 4)
Paneer Darbari
Chicken
Darbari
Murgh Methi
Paneer Malai
Curry Pastes(Depth = 3)
Butter Chiken
Fish Curry
Dum Aloo
Conservers (Depth = 4)
Strawberry & Mint Conserve
Pineapple & Green Pepper
Conserve
Mango & Saffron
Conserve
Apple & Cinnamon Conserve
Chutneys (Depth = 4)
Shredded Mango Chatney
Tamarind & Date Chatney
Mango & Jeera
Chatney
Mango & Garlic
Chatney
Carrot & Black
Pepper Chatney
Papaya & Raisin Chatney
Hot Mango
Chatney
Tomato Chilli
Chatney
Biryanis(Depth = 4)
Noormahal Biryani
Bohri Biryani
Yakni Pulao
Hyderabadi Mutton Biryani
Desserts(Depth = 3)
Jodhpuri Moong
Dal Halwa
Hazoori Petha Halwa
Awadhi Badam Halwa
Aashirvaad (Length = 4)
Flour Salt Spices Instant Mixes
Flour (Depth = 3)
Aashirwad
Select Atta
Chakki Atta
Salt (Depth = 1)
Salt
Spices(Depth = 3)
Chilli Powder Turmeric Pickel
Mirch
Instant Mixes (Depth = 7)
Gulab Jamun
Rava Idli Rice Idli Rice
DosaKhaman Dhokla
Rasmalai
Vada Mix
Sunfeast Biscuits (Length = 7)
Special
Snacky
Glucose
Dream Cream
Marie
Golden Bakery
Fit Kit
Special(Depth = 4)
Butter Cashew Crunchy
Coconut
Snacky(Depth =
2)
Chili Flakes
Classic Salted
Glucose(Depth = 3)
Orange Milky Magic Nice
Dream Cream (Depth = 4)
Choco Vanilla Orange
Milk Cream
Marie(Depth = 2)
Orange Light
Golden Bakery(Depth = 3)
Coconut Butternut
Butter Scotch
Fit Kit(Depth = 2)
Vitamin Multigrain
mint-o (Length = 4)
mint-o Fresh
mint-o Cool Blue
Orange Mint
Lemon Mint
Candyman (Length = 10)
Fruitee Fun
Butter
Scotch
Licks
Toffichoo
Eclairs
Cofitino
Natkhat Mango
Natkhat Guava
Mango
Licks
Maha
Mango
Lacto Crea
m Centr
e
Fruitee Fun (Depth = 4)
Wild Banana
Pineapple Punch
Orange Josh
Mango Delight
Bingo! (Length = 3)
Potato Chips (Depth = 5)
Salted
Masala
Tomato
Chatkila
Nimbu Aachar
Tandoori
Paneer Tikka
Mad Angles(Depth = 3)
Tomato Mischief
Chili Dhamaka
Achaari Masti
Hatke Jhatke(Depth = 2)
Funky Masala
Tomato Twist
Line/Width Length DepthKitchens of India 9 31
Aasirwaad 4 14Sunfeast Biscuits 7 20
mint-o 4 4
Candyman 9 13
Bingo! 3 10
6 36 92
Product Mix
Established on 24th Aug 1910 as Imperial Tobacco Company of India Ltd.
Founded by Dr. S K Burman in 1884 in Kolkata with mission of making
health care products.
Core Philosophy – Ayurveda
Strategy is to innovate, acquire and expand.
Successful extension of ayurveda into personal care and OTC healthcare.
Dabur is the 3rd in FMCG sector after HUL and Nestle.
Acquired Balasara in 2005 and strengthened oral care and made entry
into home care segment.
Balsara brands - Odonil and Odomos (fragrance changed & removed
oilyness)
Acquired Fem Care Pharma in 2008-09 to enter mainstream skin care
segment
Introduced more than 20 products/variants during 2009
Dabur India Limited
Manufacturing locations - Nepal, Bangladesh, UAE, Egypt and
Nigeria.
In India - UP, Uttarakhand, HP, MP, WB, Rajasthan, Silvasa, J &
K.
Dabur Amla is the Dabur's single largest brand and non-coco
oil market.
Dabur was the first company to introduce chyawanprash as a
branded product.
Fem is India's largest fairness bleach brand, accounting for
over 55 % of market.
Almost 25 million Hajmola tablets are consumed daily.
Dabur honey is the largest branded honey in India with over 75
% market share.
Dabur India Limited
Real is the India's no. 1 fruit juice brand.
Dabur Vatika is the fastest selling shampoo brand in India
over 3 years.
Key brands in hair oil - Dabur Amla & Dabur Vatika.
In hair oil market it is competing with Marico – 2nd in hair oil
market with 16 % market share and Marico having 31 %.
Key brands in Shampoo
Vatika & Total protect competing against HUL & P&G brands
has only 7 % market share.
Oral care
It is 3rd largest market player(13%) in oral care after Colgate
(48%) & HUL(23%).
Dabur India Limited
Health supplement
Its market share is 60 % and single largest player -
key brand is Chyawanprash and Honey.
Digestive
Its no. 1 (55%) in digestive market with its Hajmola
brand.
Air freshner
Its second largest player (20%) competing with
Premium (30%) and Airwick brands (20%).
Odonil air fresheners range has been re-launched and
performed well in Q3FY10.
Dabur India Limited
Skin Care
Uveda is test marketed in northern and western Indian
markets.
Fem (brand of Fem Care Pharma)
Fem Herbal Bleach, Oxy bleach & Hair Removal System
(HRS).
Making brands more visible across trade channels.
Building the superiority of FEM bleaches through
seminars & demonstrations.
Parlor channel being used and scaled up; parlor
seminars held in key cities.
Dabur India Limited
Dabur India Limited
Dabur India Limited
Dabur India Limited
Dabur India Limited
Dabur
Health Care
Personal Care
FoodHome Care
Consumer
Health
Dabur India Limited
Dabur
Health Care
DABUR CHYAWANPRASH
DABUR
HONEY
DABUR CHYAWANSHAKT
I
DABUR CHYAWAN JUNIOR
GLUCOSE D
GlucoPlus-C
HAJMOLA
PUDIN
HARA
PUDIN
HARA G
Dabur India Limited
Dabur
Health Care
DABUR HINGOL
I
DABUR
RED TOOTHPASTE
BINACA TOOTHBRUS
H
BABOOL TOOTHPAST
E
LAL DAN
T MANJAN
MESWAK TOOTHPAST
E
PROMIS
E TOOTHPASTE
Dabur India Limited
Dabur
Health Care
DABUR CHYAWANPRASH
Normal - 1
KG
Normal - 500
gm
Normal - 250
gm
Sugar Free - 1 KG
Sugar Free -
500 gm
Sugar Free -
250 gm
Kesari Kalp - 1
KG
Kesari Kalp - 500 gm
Kesari Kalp - 250 gm
Dabur India Limited
Dabur
Health Care
DABUR HONEY
1 Kg
500 gm
400 gm - Squeeze
pack
250 gm
100 gm
50 gm
Dabur India Limited
Dabur
Health Care
DABUR CHYAWANS
HAKTI
500 gm
GLUCOSE D
500
gms
200
gms
100
gms
GlucoPlus-C
500 gms
100 gms
Dabur India Limited
Dabur
Health Care
DABUR CHYAWAN JUNIOR
500g Bottl
e
500g Refill
90g Sach
et
HAJMOLA
HAJMOLA
YUMSTICK
HAJMOLA MAST MASALA
ANARDANA
HAJMOLA CANDY-IMLI
HAJMOLA CANDY-AAM
HAJMOLA DIGESTIVE TABLET
S
Dabur India Limited
Dabur
Health Care
PUDIN HARA-G
5.5 gm
DABUR HINGOLI
DABUR HINGOLI - 12 tablets
DABUR HINGOLI - 100 tablets
DABUR RED TOOTHPAST
E
200gm
100 gm
50gm
20gm
RED GEL - !00 gm
Dabur India Limited
Dabur
Health Care
BABOOL TOOTHPASTE
Natural -
380 gm
Natural -
190 gm
Natural - 90 gm
Natural - 50 gm
Natural - 30 gm
Mint Fresh - 145 gm
Mint Fresh - 70 gm
Mint Fresh - 35 gm
Dabur India Limited
Dabur
Health Care
BINACA TOOTHBRUSH
Top FlexiTrikle
enFlex-
n-Turn
Dabur India Limited
Dabur
Health Care
LAL DANT MANJAN
300 gm
100 gm
MESWAK TOOTHPAS
TE
200 gm
100 gm
50 gm
PROMISE TOOTHPAS
TE
180 gm
90 gm
Dabur India Limited
Dabur
Personal Care
AMLA
HAIR
OIL
Amla Flowe
r Magi
c Hair oil
VATIKA HAIR
OIL
VATIKA SHAMPOO
ANTI-DANDRUFF SHAMPO
O
ANMOL
SARSON AML
A
GULABARI
Dabur India Limited
Dabur
Personal Care
Uveda Uveda
Complete
Fairness
Cream
Uveda Moisturizing Face Wash
Uveda Clarifying Face Wash
Uveda 2-in-1
Moisturizer
Fem Fairness
Bleach
Fem Perfumed Blue Bleac
h
Dabur India Limited
Dabur
Personal Care
Fem Hair
Removing
Cream
Fem Oxybleach
Fem Botani
ca Ultim
ate
Fem Clearway
Fem Soft
Gentle Soap
Dabur India Limited
Dabur
Personal Care
AMLA HAIR OIL
300 ml
200 ml
100 ml
50 ml
Amla Flower Magic Hair
oil
100 ml
50 ml
VATIKA HAIR OIL
Coconut
200
ml
Coconut
100
ml
Almond 200
ml
Almond 100
ml
Dabur India Limited
Dabur
Personal Care
VATIKA SHAMPOO
Smooth & Silky
Root Strengthning
Black
Shine
ANTI-DANDRUFF SHAMPOO
Naturally Clean
Lively Black
Hairfall Defence
200 ml
100 ml
8 ml
Dabur India Limited
Dabur
Personal Care
ANMOL SARSO
N AMLA
200 ml
100 ml
50 ml
Uveda Complet
e Fairness Cream
30 gm
10 gm
Uveda Moisturi
zing Face Wash
100 ml
50 ml
Uveda Clarifying Face Wash
100 ml
Uveda 2-in-1 Moisturiser
100 ml
50 ml
Dabur India Limited
Dabur
Personal Care
GULABARI
Gulabar
i Ros
e Water - 120 ml
Gulabar
i Ros
e Water - 60 ml
Gulabar
i Ros
e Water - 30 ml
Gulabari Face Freshener - 100 ml
Gulabari Moisturising
Cold Cream - 60
gm
Gulabari Moisturising
Cold Cream - 30 gm
Gulabari Moisturising
Cold Cream -
8 gm
Gulabari Moisturising
Rose Lotion - 100 ml
Gulabari Moisturising
Rose Lotion - 50 ml
Dabur India Limited
Dabur
Personal Care
Fem Fairness Bleach
250 gm
100 gm
50 gm
25 gm
9 gm
Fem Perfumed Blue Bleach
100
gm
50 gm
25 gm
9 gm
Dabur India Limited
Dabur
Personal Care
Fem Hair Removing Cream
Lemon - 40 gm
Lemon - 25 gm
Chandan - 40 gm
Chandan - 25 gm
Rose -
40 gm
Rose -
25 gm
Blossom - 40 gm
Blossom - 25 gm
Dabur India Limited
Dabur
Personal Care
Oxybleach
300
gm
25 gm
Fem Botanica Ultimate
Fem Clearwa
y
Fem Soft Gentle Soap
5 Ltr
1 Ltr
250 ml
Dabur
Food
REALBURRST
JUICE
LEMONEEZ JUICE
CAPSICO Red Pepper Sauce
DABUR
HOMMADE
Dabur
Food
REAL
REAL
ACTIV
BURRST JUIC
E
LEMONEE
Z JUICE
CAPSICO Red
Pepper Sauce
DABUR
HOMMADE
Dabur
Food
REAL
Orange Juice - 1 ltr
Orange Juice -
200
ml
Mango
Nector - 1 ltr
Mango
Nector - 200
ml
Mixed Fruit
Juice -
ltr
Pineapple Juice - 1 ltr
Pineapple Juice - 200
ml
Grape
Juice - 1 ltr
Grape Juice -
200
ml
Tomoto Juice - 1 ltr
Dabur
Food
REAL
Guava
Nector - 1 ltr
Guava Nector - 200
ml
Litchi Nector - 1 ltr
Litchi Nector - 200
ml
Cranberry
Nector - 1 ltr
Pomegranate
Nector - 1 ltr
Mausambi Sweet Lime - 1 ltr
Peach
Nector - 1 ltr
Apple Nector - 1 ltr
Blackcurrant Nector - 1 ltr
Dabur
Food
REAL ACTIV
Orange
Juice
Apple
Juice
Orange
Carrot Juice
Mixed Fruit
Beetroot Carrot
juice
Mixed Fruit
Spinach Cucumber juice
Dabur India Limited
Dabur
Food
BURRST JUICE
Mango
Mania - 1 ltr
Mango
Mania - 200 ml
Crispy
Apple - 1 ltr
Crispy
Apple - 200
ml
Orange
Bytez - 1 ltr
Orange
Bytez - 200
ml
Dabur India Limited
Dabur
Food
LEMONEEZ JUICE
250 ml
CAPSICO Red Pepper
Sauce
60 gm
DABUR HOMMADE
Ginger Garlic Paste
Coconut Milk
Tomato Puree
Dabur India Limited
Dabur
Home Care
ODOMOS
ODOPIC
ODONIL
SANI FRES
H
Fem Febri
c Care
Dabur India Limited
Dabur
Home Care
ODOMOS
100
gm
50 gm
25 gm
12 gm
ODOPIC
Scouring
Bar - 564 gm
Scouring
Bar - 305 gm
Scouring
Bar - 194 gm
Dish
Washing Powder -
4.5 kg
Dish Washing Powder - 2 kg
Dish Washing Powder - 1 kg
Dish
Washing Powder - 500
gm
Dabur India Limited
Dabur
Home Care
ODONIL
Block -
Orchid
Block - Rose
Block - Lavender
Block - Jas
mine
Hangers Pack
Net Packs
Dispensers Pack
Spray - Jasmine Spirit
Spray -
Lavender Breeze
Spray - Wild Fantacy
Spray - Ocean Dreams
Dabur India Limited
Dabur
Home Care
SANI FRESH
Shine - 500
ml
Shine - 200
ml
Extra Power - 500
ml
Extra Power - 200
ml
Dazzle
Floral
Lemon
Pine
Fem Febric Care
Bambi-Cuff & Collar Cleane
r
Bambi Fabric
Softener &
Conditioner
Dabur India Limited
Dabur
Consumer Health
PUDIN
HARA
Active Antacid
HONITUS
SHILAJIT
GOLD
ACTIVE BLOOD
PURIFIE
R
SHANKHA
PUSHPI
BADAM TAIL
LAL
TAIL
JAN
MA GHUTTI
Dabur India Limited
Dabur
Consumer Health
GRIPE
WATER
DABUR
BALM
STRESSCOM
BRO
NCORID
MADHUVAANI
TRIFG
OL
LIPISTAT
RHEUMATIL
MENSTA
Dabur India Limited
Dabur
Consumer Health
PUDIN HARA
LIQUID - 30 ML
LIQUID - 10 ML
PEARL
Active Antacid
170 ml
HONITUS
Cough Syrup -
200
ml
Cough Syrup -
100
ml
Cough Drops - Lemon
Cough Drops - Ginger
Cough Drops - Menthol
Dabur India Limited
Dabur
Consumer Health
SHILAJIT GOLD
20 Capsules
30 Capsules
50 Capsules
100 Capsules
ACTIVE BLOOD
PURIFIER
100 ml
SHANKHA
PUSHPI
450
ml
200
ml
BADAM TAIL
100 ml
50 ml
25 ml
Dabur India Limited
Dabur
Consumer Health
LAL TAIL
60 ml
125 ml
200 ml
JANMA GHUTT
I
30 ml
60 ml
125 ml
GRIPE WATER
120 ml
DABUR BALM
Dabur Balm
Strong
Dabur
Balm Doub
le Actio
n
Dabur India Limited
Dabur
Consumer Health
STRESSCOM
10 Capsuls
BRONCORID
200
ml
MADHUVAANI
150 gm
TRIFGOL
100 gm
LIPISTAT
10 Capsuls
RHEUMATIL
Gel - 30 gm
Tablets - 90 tablets
Oil - 60 ml
MENSTA
200
ml
Dabur India Limited
Line / Width = 5 Length Depth
Product Mix
Health Care 16 54
220
Personal Care 15 62
Food 6 36
Home Care 7 31
Consumer Health 18 37
Dabur India Limited
Product Mix
Procter & Gamble
Product Mix
Company Profile
William Procter and James Gamble form Procter &
Gamble, a partnership in Cincinnati, Ohio, to
manufacture and sell candles and soap in 1837.
4th largest corporation in the world by market
capitalization and 14th largest US company by
profit.
P&G is credited with many business innovations
including brand management and the soap opera.
Product Line
Procter & Gamble
P & G Hygiene and
Health Care Ltd
Fabric Care
Skin Care
Hair Care
Baby Care
P & G Home Products Ltd
Feminine Care
Health Care
Gillette
Grooming
Oral Care
Portable Power
Fabric Care
Fabric CareAriel
Front-o-Mat
(1Kg, 1.5Kg)
Ariel
Ariel
Spring Clean
(1.5Kg,1Kg,500g
m,200gm,20gm)
Ariel
Fresh Clean
(1.5Kg,1Kg,500g
m,200gm,20gm)
Tide Detergent(200 gm, 500 gm, 1 kg, 2 kg, 20 gm)
Tide Bar(75gm, 125gn, 200gm)
Hair CareHair Care
Pantene Pro-V
Smooth & Silky
Volume & Fullness
Long Black
Hair Fall Control
Lively Clean
Coconut Oil
Head & Shoulders
Smooth & Silky
Refreshing Menthol
Clean and Balanced
Silky Black
Naturally Clean
Aloe Vera
Rejoice
Rich
Silky Clean
Complete
Skin Care
Olay
Classic
Olay Moisturizing
Lotion(75ml, 150ml )
Olay Moisturizing
Cream(50g, 100g)
Total Effects
Total
Effects Normal UV 50g
Total
Effects Normal 50g
Total
Effects Gentle 50g
Total
Effects Gentle UV 50g
Total
Effects Cleansers 50g,100g
Baby Care
Baby Care
Pampers(4s,10s,25s)
Health Care
Health Care
Vicks VapoR
ub (50g, 25g, 10 g, 5 g,
2g)
Vicks Inhaler
Vicks Formula
44
Vicks Cough Drops
Menthol
Honey
Ginger
Vicks Action 500+
Grooming
Grooming
Gillette Vector
Gillette Mach3
Gillette Mach3
Gillette Mach3 Turbo
Gillette Fusion
Gillette Fusion
Gillette Fusion Power
Gillette clear shield
Arctic Ice
Cool Wave
Power Rush
Grooming
Grooming
Gillette Shave Gels/ Foams
Sensitiv
e Skin
Moisturizing
Pure
and Sensitiv
e
Conditionin
g
Ultra
Comfort
Sensitiv
e Skin Foam
Moisturizing
Foam
Pure
and Sensitiv
e Foam
Grooming
Grooming
Gillette After Shave
Sensitive Skin
Lemon Lime
Moisturizing
Gillette Classic
Pure & Sensitive
Cooling
Tough
Beard
Clean & Fresh
Clear
Skin
Ultra
Sensitive
Moisturizing
GroomingGrooming
Gillette Shampoos and Conditioners
Deep Cleaning Shampoo
Daily Balance Shampoo
Clean + Condition Shampoo
Clean + Refreshing Shampoo
Clean + Thick Shampoo
Anti-dandruff Shampoo
Hydrating Conditioner
Stylers
Precision Putty
Sculpting Paste
Mess Constructor
Hair Spray
flex Gel
Power Gel
Oral Care/Portable Power
Oral Care
Oral B Toothpaste
Oral B Toothbrush
UltraPlus
Portable Power
Duracell
Product Mix in a Service Industry
Wipro IT Wipro Infotech is the leading strategic IT partner for companies
across India and Middle East - offering integrated IT solutions.
Wipro Infotech is a subunit of Wipro which was founded in 1945.
Wipro Infotech has more than 11000 employees (2008)
Wipro Infotech is a part of USD 5 billion Wipro Limited with a
market capitalization of USD 24 billion.
Wipro Infotech has 13 regional offices in India besides offices in
the UAE, Bahrain, Egypt and KSA.
Wipro IT
System Integrat
ion
Managed
Services
Total Outsour
cing
Application & Portal
Development
Business
Transformation Service
Security Governa
nce
Data Warehousing & Busines
s Intellige
nce
Availability
Services
Wipro IT
Wipro IT
System Integration
Platform
Integration
Network
Integration &
Security
Storage
Integration
Security
Services
Enterprise
Management
Services
Wipro IT
Wipro IT
Managed Services
End User Services
Managed Security Services
Application
Availabilit
y Services
Application
Manage
ment
Business Application
Services
Data Cent
re Services
Business Service
Manage
ment
Integrated
Device
Manage
ment Services
Wipro IT
Wipro IT
Total Outsourcing
Consulting
Services
Technology infrastructu
re Servic
es
Enterprise
Application
Services
Banking
& Finance
Retail
ITES
Airline
Wipro IT
Wipro IT
Application & Portal Development
Existing
Application
Enhance
ment
Portal
Development
Content &
Document Manage
ment
SOA solution
offerings
New Application
Development
Application
Migration
Application
Integration
Services
Real Time Solution – In
Memory
Database
Wipro IT
Wipro IT
Line 9
Length 50
Products 94
Sub Products 5
Product Mix
Infosys Technologies Ltd. was started on 2 July 1981 by N. R.
Narayana Murthy along with Kris Gopalakrishnan, Nandan
Nilekani, N. S. Raghavan, S. D. Shibulal, Ashok Arora and K.
Dinesh.
Infosys has a total revenue of $ 4.663 billion (2009) and employing
around 105453 (2010) people worldwide.
Infosys has a global footprint with over 50 offices and development
centers in India, China, Australia, the Czech Republic, Poland, the
UK, Canada and Japan.
Infosys takes pride in building strategic long-term client
relationships. Over 97% of our revenues come from existing
customers.
Infosys
Infosys
BPO Service
s
Consulting
Services
Engineering Servic
es
Industries
IT Servic
es
Products and
Platforms
Infosys
Infosys
IT Services
Application
Services
Architectur
e Service
s
Independen
t Validation and
Testing
Services
Information
Manage
ment Services
Infrastructure Service
s
Knowledge Services
Packaged
Application
Services
SOA Services
Systems Integration
Services
Infosys
Infosys
Engineering Services
Lifecycle Management
Manufacturing Process and
Plant Solutions
Product Engineering
Infosys
Infosys
Consulting Services
Core Proces
s Excelle
nce
Information &
Technology
Strategies
Learning &
Complex
Change
Next Genera
tion Commerce
Product
Innovation
Infosys
Infosys
Line 6
Length 82
Products 117
Sub Products 3
Product Mix
Conclusion
