Sean V. Bradley• Founder & CEO,

• Dealer Synergy

• (866) 432-3555

• seanb@dealersynergy.com

How to Grow Your Internet Department

- The Power of “Synergy”- The Value of an Internet Sales 20 Group- The Reality of a 20 Group Composite- The “4P” Philosophy- The Tactical Strategy- Point of Diminishing Return…- How to Conquest (CRUSH) Your Competition with Surgical Precision & Veracity

Syn-er-gy (noun)

Synergy is defined as:

Two or more agents that come together are greater than their individual effect

Interdependence, a Better Way, a Higher Way

Benchmark Composite

The 4P Philosophy

An Internet Department is made or broken,maximized or underutilized in 4 key areas

The 4 P’s

PRODUCTS

PEOPLE

PROCESS

PROMOTIONS

An Internet Department is made or broken,maximized or underutilized in 4 key areas

Products (Resources)

• CRM / ILM• Website • Call Monitoring Tool • Inventory Pricing Tool• Telephones, cell phones, head sets• Templates, Scripts, Word Tracks,

Objections / Rebuttals • Hardware

• Computers, Ipads, Laptops etc…• Video Production Equipment• Video / Digital Cameras

People• Assessments of current Staff• Profiling, Recruiting, Screening

Interviewing, Hiring• Job Descriptions • Pay Plans:

Salary, Commissions, Bonuses, Incentives etc…

• Schedules • Goal Planning, Projecting, Forecasting• Training, Training, Training• Personnel Development• Motivation, Inspiration, Leadership • Tracking / Accountability • Coaching, Mentoring • Support

Process

• Outbound / Inbound Phone Call Process• Outbound / Inbound Email Process • Follow up Process • Engagement Process • How To PROPERLY Qualify a Prospect &

Identify wants, wishes, expectations• *** How to EXCEED expectations with a Value

Package Proposition (Why Buy From Us)• Objections / Rebuttals• How to Handle

PRICE, Availability, Credit, No Phone #, “Email ONLY”, Difficult People etc… How to Handle ALL “What Ifs”

• Reviews / Testimonials • Tracking, Reporting, • ** Management is a whole other Power Point

Promotions• How to DOMINATE “Googleopoly”• Onsite / Off Sites SEO • Video Search Engine Optimization• Video Pre-Roll• Social Media & Social Search Engine Optimization • Reputation Management & Reputation

Optimization • Focus Sites / Micro Sites • Pay Per Click (SEM) • Retargeting • Cross Promotional Marketing • OEM Leads • 3rd Party Leads• Online Classifieds • EZ Referrals

TACTICAL STRATEGY

How to DOMINATE THE COMPETITION

Point of

diminishing

return

ExpAND Your pma or

start to conquest

Thank You

Sean V. Bradley