Growing Tallahassee’s College Educated Workforcekccitallahassee.com/wp-content/uploads/09.09.30-Collegia...GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE ©2009Collegia :: 08.25.09

GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE

©2009 Collegia :: 08.25.09 PAGE1

Growing

Tallahassee’s

College

Educated

Workforce

Final,condensedreport RESEARCHFINDINGSANDRECOMMENDATIONS


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INCLUDEDINTHISPRESENTATION

SelectGoalsofthisProject:

1. IdentifyabaselinecollegegraduateretentionfigurefortheTallahasseeregion.

2. Betterunderstandwhystudentschoosetostayorleaveupongraduation.

3. IntegraterecommendationswithexistingcommunityprojectstoleverageandenhanceTallahassee’screativeeconomy.

TA L L A H A S S E E


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CurrentstudentsandrecentgradsagreethatTallahasseeisagreatplacetogotocollegeortoraiseafamily.

ê

Butthehighcollegetownratingisalmostentirelybasedontheiron-campusexperiencesandrelationships.

ê

Tallahassee– thecity&statecapital– hasminimalimpactontheirinitialcollegechoiceoreventualcollegecareer.

ê

Whileenrolled,theydonotdevelopafirst-handappreciationforTallahassee’ssocialandprofessionalofferings.

ê

Asaresult,theydonotperceiveTallahasseeashavingthequalityoflifeamenitiesorcareeropportunitiesavailableelsewhere.

ê

Theresult:TheydonotseeTallahasseeasagoodcareerchoice.

BOILINGITALLDOWN


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nSTILLINTALLAHASSEEnNOWLIVINGELSEWHERE

RETENTION::BYSCHOOL

OVERALLGRADUATERETENTIONRATE

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0

73%leavers

27%Stayers

OVERALL

15%

NATIVE

82%

18%

FAMU

80%

20%

FSU

38%

62%

TCC

150 1039 228

11 8

50

nINITIALLYNATIVE


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TopFL.Destinations

TampaBay 21%

Miami/SouthFL. 20%

Orlando 18%

Jacksonville 14%

W.PalmBeach 9%

31%

42%

27%

OVERALL

MostPopular- elsewhere

Atlanta,WashingtonD.C.Charlotte,NewYorkCity

LEFTFLORIDA

ELSEWHEREINFLORIDA

STILLINTALLAHASSEE

2004-06TALLAHASSEEGRADS::WHEREARETHEYNOW

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0

BASEDON980RESPONSES


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Characteristicsofthoseemployedfull-timeinTallahassee:

• 42%haveaMaster’sdegreeorhigher• 53%internedlocallywhileincollege• 62%arenotoriginallyfromhere

CurrentStatus

1. EmployedFT 69%

2. EnrolledFT 15%

3. EmployedPT 8%

4. Unemployed 5%

31%

42%

27%

OVERALL

STILLINTALLAHASSEE

TopIndustries

1. Government 24%

2. Education 23%

3. Prof. Services 14%

4. Non-profits 10%

5. Fin.Services 8%

6. Healthcare 7%

7. IT 5%

WHATTHOSEWHOSTAYEDINTALLAHASSEEAREDOINGNOW

BASEDON390RESPONSES


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OVERALLGRADUATERETENTIONRATES…INFLUENCEOFINTERNSHIPS

nSTILLINTALLAHASSEE

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0

73%

27%

OVERALL

62%

38%

InternedLocally

73%

27%

Didn’tIntern

nNOWLIVINGELSEWHERE

IMPACTofINTERNSHIPS

426

91%

9%InternedElsewhere

85%

15%

Here+Elsewhere

202 99 690


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Interning locally does improve perceptions …

…butonly40%ofthestudentspolledhaveorplantodoalocalinternship.

ENROLLEDSTUDENTSURVEY::THEIMPACTOFINTERNSHIPS


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51%plantoleave

27%undecided

22%plantostay

weighted

32%

24%

14%

12%

8%

KEYREASONS

FORLEAVINGTALLAHASSEE

CURRENTSTUDENTS::FUTUREPLANS

ENROLLEDSTUDENTS


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TOPTAKEAWAYSFROMENROLLEDSTUDENTS

1. Greatplaceforcollege,but…-- It’swhereyou“getyourdegreeandgo.”-- StigmaassociatedwithstayinginTallahassee.-- Veryfamily-oriented,so“notforme.”-- “FSUjusthappenstobeinTallahassee.”-- StudentshavemuchmorepositiveperceptionsofAtlanta,Miami,andOrlando.

2. Interestedindoingmoreoff-campus,but…-- Don’tknowwheretogoorwhattodo.-- Verylowperceptionsofshoppingoptions.-- Noestablishedmeansofgettinglocalinfo.-- LittleassociationwithTallahasseeasacapitalcity.

3. Feellittleconnectiontoarea-- Notamajorfactorindecisiontoenroll-- Statecapitalhaslittleperceivedvalue-- Nostrongconnectiontodowntown-- “Wedon’tstickaroundbecausewedon’tknowTallahassee.”-- BelieveTallahasseeisprobablybetterthanitappears,butthere’scurrentlylittleevidence.


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(cont.)TOPTAKEAWAYS

4. Largelyunawareoflocalcareeropportunities-- Businesscommunityhasnopresenceoncampus.-- Verylittleinteractionwithlocalemployers.-- “Wedon’tstickaroundbecausewedon’tknow.-- Biginterestinnetworkingwithcommunityleaders-- “Accesstocapitalshouldbeincredible,butisn’t.”-- Strongsenseopportunitiesarebetterelsewhere.

5. “Wordofmouth”standsalone-- 80%learnwhat’shappeningfromfriends-- Noclearresourceforlocalinformationorevents-- Ifstudentsknewmoretheywoulddomore-- Wordofmouth,Web,andflyersarekey-- Networkofon-campusconnectorsamust

6. Other-- “BlackFAMUandblackFSUdon’tmix.”-- Highcostofairtravelisanissueforsome.-- OnlyFSUwantsmoreinter-campusactivities-- “It’sabenefittohaveacapitalhere,butwedon’tcapitalizeonit.”


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Students Colleges Employers Community Government

BRINGINGITALLTOGETHER

WORKTOGETHERTOELEVATEPERCEPTIONSOFTALLAHASSEEASAGREATPLACETOLAUNCHYOURCAREER.


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TALLAHASSEESTUDENTENGAGEMENTPROJECT::SUGGESTEDSTRATEGIES

1.

2.

3.

4.

5.

BuildcommunicationsbridgeProvidestudentswithimmediate,easyaccesstoinformationonTallahassee.

RecruitstudentambassadorsWorkwithateamofstudentsoneachCampuswhowillspreadtheword.

EnlistthecommunityEncouragelocalleaders&organizationstoinvolvestudentsintheirownefforts.

RaiseCapitalCityawarenessElevateawarenessofcapitalcitystatusandhowtotakefulladvantageofit.

TalkupthelocaleconomyIncreasestudentawarenessofkeylocalemployers&coolcareeropportunities

Improve student perceptions of Tallahasseeas much more than a college town … a greatplace to launch your career.


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TALLAHASSEECOREMESSAGINGATTRIBUTES

UniversitytownpersonaeTallahasseeFilmFestivalOpen-mindedYPorganizationsMulticulturalhistoryTheNewSouthRailroadSquare[GainesStreet]

DowntownGet-downSpringtimeTallahasseeSouthernhospitalityTallahasseeWelcome

CommunitylivingenvironmentsProximitytoATL,JAX,Orlando

[shopping]

PowerCenterInternshipsMiniD.C.MakeyourmarkForcommunity…YPorgs

OutdooractivitiesNaturalbeauty

ActivelifestyleNotmaterialistic-----

LakeElla/TomBrownParkFreshfoods/farmersmarket

Stronghealth&fitnessfocusPassionforsports

Florida’sCapitalCityUnversityR&Dactivity

InnovationPark/SummitEastKeyindustryclusters

FSUMagnetLabChallengerCenter

Friendly Progressive

Active

Smart CapitalCity

TALLAHASSEEISANIDEALPLACETOLAUNCHMYCAREER.

FriendlyYouthfulCollegetownScholarly

OutdoorsyPrettyFun


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Friendly Progressive ActiveSmart CapitalCity

RECOMMENDEDNAMEFORPROGRAMANDWEBSITE


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CONNECTINGWITHOTHERRELATEDEFFORTS

RelatedLocalLinksProvidebyBarbaraBoone

• Tallahassee.com• Wayfm.com• Morethanyouthought.com• Everythingtally.com• VisitTallahassee.com• Hellotallahassee.com• Reinvestlocal.com• FSUnews.com• Tallymarket.com• Wtwc40.com• Talchamber.com• Networkyp.com• Mrtlh.com/events• Volunteerleon.org• Wfsu.org• Unitedpartnersforhumanservices.org• Bigbendhealth.com• Wfplus.org

Related Efforts

NetworkofYoungProfessionals

VolunteerLEON

CollegeLeadershipTallahassee

AccessTallahassee

SustainableTallahassee

KCCI

WorkforcePlus


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ACADEMIA

TOURISM

ECONOMICDEVELOPMENT

CIVIC/REGIONBUSINESS

PHILANTHROPY

ðenrollment,retention,faculty++ðvisitor&studentspendingðgradretention,newcompanies/jobs

ðperceptions,attitudes,revenue

ðnewhires,interns,revenueðworkforcedev.,edu.attainment

WHOBENEFITS

REGIONALHIGHER-EDCENTRICCOLLABORATIONS

Documents

Growing Tallahassee’s College Educated Workforcekccitallahassee.com/wp-content/uploads/09.09.30-Collegia...GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE ©2009Collegia :: 08.25.09