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Growth Hacking Fundamentals: 7 Tools of the Trade

Growth hacking fundamentals 7 tools of the trade

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Page 1: Growth hacking fundamentals 7 tools of the trade

Growth Hacking Fundamentals:

7 Tools of the Trade

Page 2: Growth hacking fundamentals 7 tools of the trade

Growth hacking’ is extremely popular, but to most it is nothing more than a buzzword.

Many traditional marketers claim it’s a new coat of paint on an old concept. There is

truth to this statement. However, while growth hackers use existing tools, they use

these tools in novel ways.

Angle investor Sean Ellis coined the term in 2010. Ellis described a growth hacker as,

“A person whose true North is growth.” Growth hackers prefer relatively inexpensive

promotional tactics. Although ‘hacker’ sounds ominous—much more so than it would

have in 2010—the word refers to a marketer’s ability to think outside the box—as in, “life

hacker.”

Growth Hacking Vs. Traditional Marketing All growth hackers are marketers, but not all marketers are growth hackers. These

specialists often work with startups. The first task of any growth hacker is to identify the

existing user base. The second task is to reach out to this user base in a scalable

manner. Where the traditional marketer might hammer consumers with TV, Internet and

radio ads, the growth hacker will flood the existing user base with content marketing and

social-media marketing campaigns. Not only is this the cheaper option, if done right, it

can generate exponential growth.

This marketer’s primary goal is to provide the catalyst for exponential growth. While a

corporation may be content with 5 percent growth per year, a startup must strive for no

less than 20 percent growth month after month. It is essential, therefore, that the

marketing methods used don’t cut deeply into the bottom-line.

A growth hacker will leverage any existing SEO, but their primary focus—especially

when working with startups—is the grooming of brand ambassadors. Through

innovative social-media marketing campaigns, growth hackers incentivize any existing

customer base to spread the word about the product. One easy way to achieve this is to

run contests on the major social-media networks. However, this is far from the only trick

of the trade.

Read here for more information: http://buildgrowscale.com/growth-hacking-

fundamentals-7-tools-of-the-trade/