Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

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    20-Aug-2015

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  1. 1. Co-founder & CEO Carlos Mondragon @mondras mardi 3 dcembre 13
  2. 2. Mexicracia mardi 3 dcembre 13
  3. 3. I wasted 10,000 USD trying to get my app somewheremardi 3 dcembre 13
  4. 4. Buying app downloads is hardmardi 3 dcembre 13
  5. 5. $7.3B of desperate money (growing 70% year over year, yikes!)30 22,5 15 7,5 0 2009mardi 3 dcembre 1320102011201220132014201520162017
  6. 6. GoogleFacebook LinkedinBingAdvertising is pretty simple on desktopmardi 3 dcembre 13
  7. 7. 12 hours/campaign4 hours daily checkMobile suffers a bad case of fragmentation with 100+ traffic sourcesmardi 3 dcembre 13
  8. 8. 3 minutes/campaign1 minute daily checkPowerful central solution250x faster mardi 3 dcembre 13
  9. 9. ???????Do you know your ROI per source? (attributing downloads in iOS is not trivial) mardi 3 dcembre 13
  10. 10. 105-12-5Mohound does mardi 3 dcembre 1371
  11. 11. 105727And helps you invest smartly. 250% increases in ROI mardi 3 dcembre 13
  12. 12. Hackers who experienced this pain. We are our own users mardi 3 dcembre 13
  13. 13. Mobile advertising 250x faster 2.5x ROI mardi 3 dcembre 13