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Co-founder & CEO Carlos Mondragon @mondras mardi 3 décembre 13

Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

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Page 1: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Co-founder & CEOCarlos Mondragon

@mondras

mardi 3 décembre 13

Page 2: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Mexicraciamardi 3 décembre 13

Page 3: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

I wasted 10,000 USDtrying to get my app

somewhere

mardi 3 décembre 13

Page 4: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Buying app downloadsis hard

mardi 3 décembre 13

Page 5: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

$7.3B of desperate money(growing 70% year over year, yikes!)

0

7,5

15

22,5

30

2009 2010 2011 2012 2013 2014 2015 2016 2017

mardi 3 décembre 13

Page 6: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Advertising is pretty simple on desktop

Google Facebook Linkedin Bing

mardi 3 décembre 13

Page 7: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Mobile suffers a bad case of fragmentationwith 100+ traffic sources

4 hours daily check12 hours/campaign

mardi 3 décembre 13

Page 8: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Powerful central solution

1 minute daily check

3 minutes/campaign

250x fastermardi 3 décembre 13

Page 9: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Do you know your ROI per source?(attributing downloads in iOS is not trivial)

? ? ? ? ? ? ?

? ? ? ? ? ? ?

mardi 3 décembre 13

Page 10: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Mohound does

10 5 -1 2 -5 7 1

-1 3 7 -9 1 4 -2

mardi 3 décembre 13

Page 11: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

10 5 2 77

And helps you invest smartly.250% increases in ROI

mardi 3 décembre 13

Page 12: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Hackers who experienced this pain. We are our own users

mardi 3 décembre 13

Page 13: Growth Hacking Paris #2 : Mobile Growth Hacking by Carlos Mondragón

Mobile advertising250x faster 2.5x ROI

mardi 3 décembre 13