Güneş Enerjisi Santrali

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  • Bu alma, Progem tarafndan DOGNSFED adna Diyarbakr Yatrm Fizibiliteleri Projesi kapsamnda hazrlanmtr. 2011-2012

    2011 Yl Dorudan Faaliyet Destei Program kapsamnda

    Karacada Kalknma Ajans tarafndan desteklenmektedir.

  • Bu alma, Progem tarafndan DOGNSFED adna Diyarbakr Yatrm Fizibiliteleri Projesi kapsamnda hazrlanmtr. 2011-2012

    Sayfa 1 / 56

    Bu alma, Karacada Kalknma Ajans tarafndan yrtlen 2011 Yl Dorudan Faaliyet Destei Program erevesinde Dou Gneydou Sanayici ve adamlar Dernekleri Federasyonu (DOGNSFED) tarafndan uygulanan TRC2-11-DFD-21 referans numaral Diyarbakr Yatrm Fizibiliteleri Projesi kapsamnda hazrlanmtr.

    Bu kitapn ieriinden sadece DOGNSFED sorumludur. Bu ieriin herhangi bir ekilde Karacada Kalknma Ajansnn veya Kalknma Bakanlnn gr ya da tutumunu yanstt mtalaa edilemez.

    HAZIRLAYANLAR

    Meliha HACIBEBEKOLU Glah OUZ YTBAI

    Sedef ETNEL

  • Bu alma, Progem tarafndan DOGNSFED adna Diyarbakr Yatrm Fizibiliteleri Projesi kapsamnda hazrlanmtr. 2011-2012

    Sayfa 2 / 56

    NDEKLER

    1. NSZ ................................................................................................................................................. 4

    2. ALIMA ZET ............................................................................................................................... 4

    2.1. YATIRIM KONUSU: ............................................................................................................................ 4

    2.2. RETLECEK RN/HZMET: ......................................................................................................... 5

    2.3. YATIRIM YER: ................................................................................................................................... 5

    2.4. TESS KAPASTES: ............................................................................................................................ 5

    2.5. TOPLAM YATIRIM TUTARI: ............................................................................................................ 5

    2.6. YATIRIM SRES:............................................................................................................................... 5

    2.7. KAPASTE KULLANIM ORANI: ....................................................................................................... 5

    2.8. STHDAM KAPASTES: ................................................................................................................... 5

    2.9. YATIRIMIN GER DN SRES: ................................................................................................. 5

    2.10. SERMAYENN KARLILII: ............................................................................................................... 5

    2.11. NET BUGNK DEER: ................................................................................................................... 5

    2.12. NACE KODU: ....................................................................................................................................... 5

    3. PAZAR ARATIRMASI VE PAZARLAMA PLANLAMASI ....................................................... 5

    3.1. PAZAR VE TALEP ANALZ .............................................................................................................. 5

    3.1.1. SEKTRN YAPISI VE ZELLKLER ........................................................................................... 6

    3.2. YENLENEBLR ENERJ KAYNAKLARI ........................................................................................ 8

    3.2.1. PAZARIN BYKL VE PROFL ............................................................................................ 10

    3.2.2. TALEB ETKLEYEN UNSURLAR .................................................................................................. 14

    3.2.3. REKABET YAPISI VE RAKPLERN ZELLKLER .................................................................... 16

    3.3. PAZARLAMA PLANI ........................................................................................................................ 19

    3.3.1. HEDEF PAZAR VE ZELLKLER .................................................................................................. 19

    3.3.2. DNYADAK UYGULAMALARI .................................................................................................... 25

    3.3.3. HEDEF MTER GRUBU VE ZELLKLER .............................................................................. 27

    3.3.4. HEDEFLENEN SATI DZEY ........................................................................................................ 27

    3.3.5. SATI FYATLARI ............................................................................................................................ 27

    3.3.6. DAITIM KANALLARI .................................................................................................................... 28

    3.3.7. PAZARLAMA/SATI YNTEMLER .............................................................................................. 28

    3.3.8. KURULU YER SEM VE EVRESEL ETKLER ..................................................................... 28

    4. HAMMADDE VE DER GRD PLANLAMASI........................................................................ 29

    4.1. HAMMADDE VE DER GRD TEMN KOULLARI ................................................................. 29

    4.2. HAMMADDE VE DER GRD MKTARLARI ............................................................................ 29

    5. NSAN KAYNAKLARI PLANLAMASI ......................................................................................... 30

    5.1. PERSONEL YNETM ..................................................................................................................... 30

    5.2. ORGANZASYON EMASI .............................................................................................................. 30

    6. RETM PLANLAMASI ................................................................................................................. 31

    6.1. YATIRIM UYGULAMA PLANI VE SRES................................................................................... 31

    6.2. KAPASTE KULLANIM ORANI ...................................................................................................... 31

    6.3. RETM MKTARI ............................................................................................................................ 32

  • Bu alma, Progem tarafndan DOGNSFED adna Diyarbakr Yatrm Fizibiliteleri Projesi kapsamnda hazrlanmtr. 2011-2012

    Sayfa 3 / 56

    6.3.1. TAM KAPASTEDEK RETM DZEY ....................................................................................... 32

    6.3.2. KAPASTE KULLANIM ORANINA BALI OLARAK LK 10 YILDAK RETM DZEY .... 32

    6.4. BRM MALYETLER VE KARLILIK ORANLARI ........................................................................ 32

    6.5. AKI EMASI ................................................................................................................................ 33

    6.5.1. GNE ELEKTRNN SSTEM ELEMANLARI ......................................................................... 33

    6.6. TEKNOLOJ ZELLKLER ............................................................................................................. 33

    6.6.1. GNE ENERJS TEKNOLOJLER ............................................................................................... 33

    6.7. MAKNE VE EKPMAN BLGLER ................................................................................................ 35

    7. FNANSAL ANALZLER ................................................................................................................ 36

    7.1. SABT YATIRIM TUTARI ................................................................................................................ 36

    7.2. LETME SERMAYES ..................................................................................................................... 37

    7.3. TOPLAM YATIRIM HTYACI ........................................................................................................ 38

    7.4. FNANSAL KAYNAK PLANLAMASI ............................................................................................. 38

    7.5. GELR-GDER HESABI ..................................................................................................................... 39

    7.6. NAKT AKIM HESABI ...................................................................................................................... 39

    7.7. KARLILIK HESABI ........................................................................................................................... 40

    8. EKONOMK ANALZLER.............................................................................................................. 40

    8.1. NET BUGNK DEER ANALZ ................................................................................................. 40

    8.2. AYRINTILI TAHMN GELR TABLOSU ....................................................................................... 41

    8.3. TAHMN BLANO ......................................................................................................................... 43

    8.4. FNANSAL ORANLAR VE SONULARIN DEERLENDRLMES ........................................... 46

    8.4.1. FZBLTE SONULARI .................................................................................................................. 46

    8.4.2. ORAN ANALZ SONULARI ..........................................................................................