Guerilla Marketing. Dan Johnson. Basic Marketing. Marketing: The process or technique of promoting, selling, and distributing a product or service (merriam-webster.com, 2011). Marketing. How is marketing achieved? Marketers promote products on various sources of media - PowerPoint PPT Presentation
Guerilla Marketing Dan JohnsonBasic Marketing Marketing: The process or technique of promoting, selling, and distributing a product or service
MarketingHow is marketing achieved?Marketers promote products on various sources of mediai.e TV, billboards, web, news paper, and ect.
Spread of Marketing Goal of Marketing is to get attention!We see or hear hundreds of commercials a dayEvents that have huge viewing numbers are great places to marketi.e Super bowl 106 million views
Cost of Marketing 2010 Super Bowl cost 2.5 million for 30 seconds of air time.Billboards 700 to 2500 a month
Too much money Marketing has gotten staleHow many times do we channel flip during commercials?Ipod/CDs over radio
The basic ad is not as effective as what it used beIncreased cost and decreased viewer ship
How to make Marketing Interesting again.Find a new media to advertise on.Guerilla Marketing Guerilla marketing is a combination of unconventionalmarketing tactics intended to get maximum results from minimal resources.This form of Marketing tends to be done in urban areas
Interest FactorGuerilla Marketing can take an every day item and make it interesting again.
Cost of Guerilla MarketingThe concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Cost include materials and man powerUsually a minimum cost
Guerilla Marketing Gone badTargeting the wrong marketAds do not give enough info to sell the productAds can be offensivePublic regulation on what can be showed
Wilson, Rick. Psychology & Marketing Volume: 28 Issue: 9 (2011-09-01) p. 909-933. ISSN: 0742-6046 Sarah Marshal Incident
ConclusionCost effectiveInnovativeEye catchingAlways make sure to target the right market and you will be a success!