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Benches in high-traffic dog parks and inner-city transit locations would be wrapped in ads that appeared to literally be painted on
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Ambient ads will be placed on city parks and benches to introduce the brand’s new tagline. Benches will be designed to replicate the actual texture and look of the Dingo bone. The benches won’t be physically altered but will provide consumers with a visually intriguing image that resonates as top of mind.