A bank became
I didn’t do anything to get
the contract other than
being visible with my
I had my my website as a
part of the profile on the
velomobile, and that way a
new sponsor could find
I allways have 2 years as
minimum for a contract,
and that means I can pay
the velomobile, I can own it
after the contract end.
I also expand my
velomobile fleet that way.
A Velomobile sponsor story
A case about sponsoring of a velomobile
Author: Anders Løberg
A local bank in town sent me an email and asked if they could buy
a velomobile for their own profiling. I told them that it was much
better to lease one for minimum two years.
We came to a two year agreement, and I ordered a velomobile.
I provided measurements on the body of the velomobile to get the
right size for the foil. I also showed the velomobile physically to
The digital design of the velomobile
Guerilla Velomobile Marketing
firstname.lastname@example.org Velomobilemedia.com No 2 2012
The wallpaper was first mounted, and stickers / letters and other profile figures were added on top.
A transparent foil was put on top for more ruggedness in all sorts of weather.
Mounted design on the velomobile. Customer are testing the vehicle. We mounted self reflecting letters
for better visibility at night.
To be able to pedal two velomobiles daily, I had cooperation with a contract bicyclist. The biker
had the velomobile for daily use in two years. The velomobile as used daily in center of city, to get
maximum exposure towards the public. Only in some days with heavy snow, the velomobile was not used.
Some days we put the velomobile on display inside the bank office when the cyclist was not available.
The customer used the velomobile at
their own events. Customers of the
bank was invited to cultural events
and to learn about successful
The bank coordinated their design profile on the velomobile to fit their overall design.
The velomobile was also used on the customers Facebook site and in Cinema commercials.
The bank also used the velomobile related to a film when 2 banks were joined.
See the film here
Author: Anders Løberg
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Guerilla Velomobile Marketing 1 2012
Film with sponsor and velomobile