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GUIDE FOR AN EFFECTIVE POSTER

GUIDE FOR AN EFFECTIVE POSTER

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GUIDE FOR AN EFFECTIVE POSTER. What can a Poster be or include?. Poster Art Piece Video Other Form of Media. Submitting a Proposal. http://www.stmarys-ca.edu/poster Proposal submissions due April 23rd What’s an Abstract? Short summary of your project; should include your findings Title - PowerPoint PPT Presentation

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Page 1: GUIDE FOR AN EFFECTIVE POSTER

GUIDE FOR AN EFFECTIVE POSTER

Page 2: GUIDE FOR AN EFFECTIVE POSTER

What can a Poster be or include? Poster Art Piece Video Other Form of

Media

Page 3: GUIDE FOR AN EFFECTIVE POSTER

Submitting a Proposal http://www.stmarys-

ca.edu/poster Proposal submissions due

April 23rd What’s an Abstract?

Short summary of your project; should include your findings

Title Be Descriptive!

Page 4: GUIDE FOR AN EFFECTIVE POSTER

An Effective Poster is: Focused: focuses on a single message Simple: avoid saturating the viewer with

text Graphic: don’t tell, show; graphics

dominate Ordered: use a visual hierarchy for

emphasis

Page 5: GUIDE FOR AN EFFECTIVE POSTER

Design for the Overall Audience not Someone from Your Field

Use context Avoid jargon and uncommon abbreviations

(that you don’t identify) Explain your work or findings

Otherwise: Only people in your field will understand

your poster

Page 6: GUIDE FOR AN EFFECTIVE POSTER

Design for Three Audiences Attract more than

just competitors Competitors take no

effort to attract Viewers who know

your area need context and accessibility

Viewers outside area need problem/purpose explained

If you develop context, you reach a larger audience

Page 7: GUIDE FOR AN EFFECTIVE POSTER

Layout Lay out poster in columns, not rows:

Otherwise, viewers who read the top row will be unable to return back to the beginning of the second row.

Page 8: GUIDE FOR AN EFFECTIVE POSTER

Do not do rows (as pictured):

Page 9: GUIDE FOR AN EFFECTIVE POSTER

Organize Poster in Columns:

Page 10: GUIDE FOR AN EFFECTIVE POSTER

Indicate the Sequence Supply Clues:

Use numbers, letters and a logical sequence

Order the panels visually in units/columns

If the sequence is clear, viewers won’t have to search to find your evidence

Page 11: GUIDE FOR AN EFFECTIVE POSTER

Use a Visual Hierarchy Visually reflect importance:

If something is important, make it BIG Title is biggest, then headings, then

explanations If your message is visually emphasized,

viewers will get your message at a glance

Page 12: GUIDE FOR AN EFFECTIVE POSTER

Vital Information=Big Type Put the take home

messages in BIG HEADINGS Use headings to identify

results, explicitly State message instead of

saying “Results” Viewers can get message

from a distance

Page 13: GUIDE FOR AN EFFECTIVE POSTER

Use Readable Text Think of text as just another visual aid

Keep text brief, compact and single spaced Titles: Read for 6 ft The Rest: 3 ft Avoid using all caps

Page 14: GUIDE FOR AN EFFECTIVE POSTER
Page 15: GUIDE FOR AN EFFECTIVE POSTER

Organize Visually Maximize order and emphasis with color:

Keep panels in similar shape, conformation and orientation

Group elements to form conceptual units Use color for emphasis and use consistently

If the evidence is organized and emphasized, your message will be obvious

Page 16: GUIDE FOR AN EFFECTIVE POSTER
Page 17: GUIDE FOR AN EFFECTIVE POSTER

Do NOT Overstimulate the viewer (What to avoid)

Page 18: GUIDE FOR AN EFFECTIVE POSTER

Make Graphics Dominant Emphasize material

visually: Use graphics, figures

and cartoons, avoid boring tables

Use color to emphasize and link words/graphs

Don’t use keys, write explanations on figures

Page 19: GUIDE FOR AN EFFECTIVE POSTER

Make Conclusions specify the major points

summarize data Do not ONLY conclude that your topic needs

further research. Analyze the results you did get, otherwise viewers assume your research was pointless.

go beyond merely stating results Differentiate among data, summaries and

conclusions State interpretations and conclusions Make the strongest statement you can

have a “take home message”

Page 20: GUIDE FOR AN EFFECTIVE POSTER

Be concise . . . Discard Details

Otherwise you make your presentation unbearable for viewers to read

Edit ruthlessly Omit all you can, simplify verbiage If you MUST have details, talk about them/use a

handout Simple messages are most memorable

If viewers are undistracted by detail they can focus on message

Page 21: GUIDE FOR AN EFFECTIVE POSTER

Presentation Skills: When presenting,

focus on the graphics Start with the context Don’t read poster, use

the figures as visual aids

Try have a 5 and 2 minute version

If you focus on what is important, viewers can understand why it’s important