Gujarat Co-operative Milk MarketingFederation Limited, Anand 388 001.

MilkThe inspiration behind a revolution.

An aerial view of the AmulFed Dairy, Gandhinagar (Gujarat) – Asia’s largest dairy complex. The processing capacity of AmulFed dairy is being enhanced from 3.6 million litres to 5 million litres per day. The total milk handling capacity of all cooperative dairies of Gujarat is 34 million litres per day.

GCMMF: India’s Largest Food Product Marketing OrganisationMilk, milk powder, health beverages, butter, ghee, cheese,

pizza cheese, paneer, ice cream, chocolates, butter milk, curd,

traditional Indian sweets, etc, etc… the Gujarat Cooperative

Milk Marketing Federation Ltd (GCMMF) is India’s largest food

product marketing organisation with an annual turnover of

US$ 4.1 billion (2016-17). It is the apex organisation of the

Dairy Cooperatives of Gujarat, popularly known as ‘AMUL’.

Its daily milk procurement is as much as 18 million litres per

day from 18,549 village milk cooperative societies, 18 member

unions covering 33 districts of Gujarat, and 3.6 million milk

producer-members.

GCMMF’s success has not only been emulated in India

but serves as a model for rest of the world. The exclusive

marketing organisation of ‘Amul’ and ‘Sagar’ branded products,

it operates through 60 Sales Offices, and a dealer network of

10,000 dealers and 1 million retailers – one of the largest such

networks in India.

Seeking to provide remunerative returns to the farmers as

well as serve consumers’ interest by supplying quality products

which are good value for money, the Amul brand is not only

a product, but also a movement. You might say it represents

the economic freedom of farmers, giving them the courage... to

toil... to hope... to dream...

MEMBER PRODUCERS

VILLAGE DAIRY COOPERATIVE SOCIETIES

The Amul ModelEstablished in 1946, the Amul

Model of dairy development is

a three-tiered structure with the

dairy cooperative societies at the

village level federated under a

milk union at the district level

and a federation of member

unions at the state level.

The model ensures an

establishment of a direct linkage

between milk producers and

consumers by eliminating

middlemen. The milk producers

(farmers) control procurement,

processing and marketing.

The business is managed by a

professional management team.

Our Member Unions 1. Kaira District Cooperative Milk Producers’ Union Ltd, Anand

2. Mehsana District Cooperative Milk Producers’ Union Ltd, Mehsana

3. Sabarkantha District Cooperative Milk Producers’ Union Ltd, Himatnagar

4. Banaskantha District Cooperative Milk Producers’ Union Ltd, Palanpur

5. Surat District Cooperative Milk Producers’ Union Ltd, Surat

6. Baroda District Cooperative Milk Producers’ Union Ltd, Vadodara

7. Panchmahal District Cooperative Milk Producers’ Union Ltd, Godhra

8. Valsad District Cooperative Milk Producers’ Union Ltd, Valsad

9. Bharuch District Cooperative Milk Producers’ Union Ltd, Bharuch

10. Ahmedabad District Cooperative Milk Producers’ Union Ltd, Ahmedabad

11. Rajkot District Cooperative Milk Producers’ Union Ltd, Rajkot

12. Gandhinagar District Cooperative Milk Producers’ Union Ltd, Gandhinagar

13. Surendranagar District Cooperative Milk Producers’ Union Ltd, Surendranagar

14. Amreli District Cooperative Milk Producers Union Ltd, Amreli

15. Bhavnagar District Cooperative Milk Producers Union Ltd, Bhavnagar

16. Kutch District Cooperative Milk Producers’ Union Ltd, Anjar

17. Junagadh District Cooperative Milk Producers’ Union Ltd. Junagadh

18. Porbandar District Cooperative Milk Producers’ Union Ltd, Porbandar

MARKET

SALES REVENUE

ADDITIONALPRICE

DIFFERENCE

BONUS

DIVIDENDON SHARES

SALES REVENUE

MILK &MILK

PRODUCTSSTATE MILK

FEDERATION

RURAL HEALTH SCHEMES

CATTLE FEED SUPPORT

VETERINARYAND

AH SERVICES

28 State Federations

ALL-IndIA

218 district Unions

1,70,992 VdCS*

15.8 million Member

Producers

1 State Federation

(GCMMF)

GUJARAT

18 district Unions

18,549 VdCS*

3.6 million Member

Producers

* VDCS: Village Dairy Cooperative Societies

MONEY

MONEY

DISTRICT MILK UNIONS

MILK

3.6 Million Families, 18,549 Villages

69 Dairy Plants across India

4 High Traffic Distribution Highways

60 Sales Offices + Exports

10,000 Distributors

1,000,000 Retailers across India

Supply Chain

FROZENFRESH AMBIENT REFRIGERATED

The Expansion DriveOver the years GCMMF has continued its journey on the

expansion path by expanding its distribution coverage across

geographical areas, consumer segments and age groups to ensure

product availability to its consumers. The expansion drive further

strengthens the existing very unique and robust distribution model

designed to service consumers through four distribution highways

of fresh, ambient, refrigerated, and frozen.

Distribution NetworkGCMMF’s network of 60 Sales Branches ensures that its

products reach the remotest parts of India. The Federation also

expanded its exports business to reach major world markets.

ParwanooLudhiana

Chandigarh

Dehradun

Ghaziabad

North DelhiSouth Delhi

New Delhi

Lucknow

KanpurGwalior

Varanasi Patna

Ranchi

Sambalpur

Siliguri

Jorhat

DimapurGuwahati

Shillong

ImphalSilchar

Agartala

LUCKNOW ZONE

GUWAHATI ZONE

MUMBAI ZONE

CHENNAI ZONE

Asansol

Kolkata

HowrahKharagpur

Bhagalpur

JaipurJodhpur

Udaipur

IndoreAhmedabad

AnandRajkot

Surat

Thane

MumbaiSouth Mumbai

West Mumbai

Pune

HubballiGoa

Aurangabad

NagpurRaipur

Cuttack

Brahmapur

VisakhapatnamHyderabad

Chennai

Mangaluru

Bengaluru

CoimbatoreKozhikode

Kochi

Port Blair

Jabalpur

Agra

Srinagar

Jammu

KOLKATA ZONE

AHMEDABAD ZONE

DELHI ZONE

The Federation’s network of 60 sales branches ensures that its products reach the remotest parts of the country. The Federation also expanded exports business to major markets in the world

ParwanooLudhiana

Chandigarh

Dehradun

Ghaziabad

North DelhiSouth Delhi

New Delhi

Lucknow

KanpurGwalior

Varanasi Patna

Ranchi

Sambalpur

Siliguri

Jorhat

DimapurGuwahati

Shillong

ImphalSilchar

Agartala

LUCKNOW ZONE

GUWAHATI ZONE

MUMBAI ZONE

CHENNAI ZONE

Asansol

Kolkata

HowrahKharagpur

Bhagalpur

JaipurJodhpur

Udaipur

IndoreAhmedabad

AnandRajkot

Surat

Thane

MumbaiSouth Mumbai

West Mumbai

Pune

HubballiGoa

Aurangabad

NagpurRaipur

Cuttack

Brahmapur

VisakhapatnamHyderabad

Chennai

Mangaluru

Bengaluru

CoimbatoreKozhikode

Kochi

Port Blair

Jabalpur

Agra

Srinagar

Jammu

KOLKATA ZONE

AHMEDABAD ZONE

DELHI ZONE

The Federation’s network of 60 sales branches ensures that its products reach the remotest parts of the country. The Federation also expanded exports business to major markets in the world

Domestic Market

GCMMF: Sales Turnover (Rs. in billion)

229.72

270.43

137.35

80.05

42.7828.82

2003-04 2006-07 2009-10 2012-13 2015-16 2016-17

Within Gujarat Outside Gujarat

GCMMF: Average Milk Procurement (in million ltrs/day)

12.75

16.9717.65

2003-04 2006-07 2009-10 2012-13 2015-16 2016-17

Growth IndicatorsGCMMF’s Milk Procurement increased by 94% in a 7-year

period since 2010 – a result of the high milk procurement

price paid to farmer-members which increased by 102% in

this period.

Sales registered a growth of 238% in this period,

increasing further by 18% to reach Rs. 270.43 billion in

2016-17.

4.976.53

9.09

11.36

1.39

2.58

14.3915.27

2.38

Japan

South Korea

Taiwan

Hong Kong

PhilippinesVietnam

Myanmar

Thailand

Nepal

Bangladesh

SingaporeSri LankaMaldives

Seychelles

Afghanistan

Pakistan

Bahrain

OmanUAEYemenSudan

Israel

Qatar

UgandaTogo

Chile

Tanzania

Mauritius

S. Arabia

USA

Kuwait

Malaysia

Australia

New Zealand

International Market

Product RangeAmul currently manufactures

and markets a wide range

of products in India and

around the world. The

extensive and impressive

product range meets the

needs and demands of

today’s customers, be it in

quality, flavour, packaging

or price.

The widely-consumed

products include:

- Pouch Milk

- Long Life Milk (UHT)

- Flavoured Milk

- Buttermilk

- Sweetened Condensed Milk

- Infant Milk Food

- Malted Milk Food

- Skimmed Milk Powder

- Dairy Whitener

- Dahi / Curd

- Lassi

- Cream (UHT)

- Butter

- Cheese

- Paneer

- Ghee

- Shrikhand

- Ice Cream

- Chocolates

- Indian Sweets – Ambient

Range (Basundi, Rosogolla,

Gulab Jamun) and Frozen

Range (Rasmalai, Doda

Barfi, Milk Cake)

- Frozen Snacks – Dairy-

based Snacks and Potato-

based Snacks.

.Gujarat Cooperative Milk Marketing Federation Ltd

Amul Dairy Road, Anand 388 001, Gujarat, INDIA.Phone: (02692) 258506 / 258507 Email: gcmmf@amul.coop Visit us at: www.amul.com

“We have traversed a path that few have dared to.

We are continuing on a path that still fewer

have the courage to follow.

We must pursue a path that even fewer

can dream to pursue.

Yet, we must, because we hold in trust the aims and

aspirations of millions of our countrymen. ”Dr Verghese Kurien(1921 - 2012)

Father of India’s White Revolution

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