Free HAR Tools forFree HAR Tools forClient Retention, Lead Client Retention, Lead

Generation and Member Generation and Member ProfitabilityProfitability

http://www.youtube.com/watch?v=tMvpiqLqORo

713-REALTOR Property Hotline 713-REALTOR Property Hotline

Consumers can dial 713-REALTOR and enter a MLS number to obtain a digital audio description for that

listing. In addition, consumers will be given the option to be connected to the listing agent during the call.

713-REALTOR Property Hotline provides your potential client an "on demand" audio walk through of your listings

24/7.

Client Experience Rating Client Experience Rating ProgramProgramClients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Client Experience Rating Experience Rating system will then average the scores to determine an overall rating for the Realtor®.

Clients also have an option to

include brief comments.

HAR Member BlogsHAR Member BlogsOnce you have created your blog, HAR.com will help promote it on the Houston Real Estate Blog Directory, http://blogs.har.comhttp://blogs.har.com. Your blog will also be promoted on your HAR Member Web site, Listing Detail pages and in the HAR Member Finder.

If you already have an existing blog hosted by another web site, you will be able to promote it on HAR.com as well. Simply designate your blog address within the HAR Blog Builder to promote it on HAR.com.

HAR Member and Listing HAR Member and Listing VideosVideos

HAR has developed a tool which allows HAR members to upload and share videos of themselves, their firm, and their listings with consumers on HAR.com. The member videos will add value by providing agents with an opportunity to market themselves beyond just a static image and bio – allowing agents to engage their customers in a new way. Thelisting videos provide consumers the opportunity to capture a more

in-depth view of the property that

still photos simply can’t provide.

HAR and Social Media HAR and Social Media IntegrationIntegration

Social media marketing is all about collaboration between people. It is about participating with everyone and sharing information. It is as much about giving as it is about receiving from the group. The premise of social media marketing is to engage with the consumer and provide value.

Fortunately for the Realtor® community, the digital age provides many low or no-cost measures that enable you to market your services to a wide audience and remain competitive.

Social Networking Plug-InSocial Networking Plug-In

““Online Agent” ChatOnline Agent” Chat

Where Do My Listings Go?Where Do My Listings Go?HAR Members Portal => Tools Menu => Online Marketing Tools sub-menu => REALTOR Listing

Distribution

Upcoming Educational Upcoming Educational OpportunitiesOpportunitiesThe following courses are part of our new Social

Media Series which began in July 2009 for MCE credit:

• Real Estate Blogging 101Real Estate Blogging 101• Real Estate & Facebook 101Real Estate & Facebook 101• Real Estate & LinkedIn 101Real Estate & LinkedIn 101• Real Estate & Twitter 101Real Estate & Twitter 101• Real Estate & Video 101 Real Estate & Video 101 (Using your Flip to List)(Using your Flip to List)**• Coming Soon:Coming Soon: Real Estate & the iPhone 101* Real Estate & the iPhone 101***

Social media skills are now part of the tool set successful Realtors must use in their marketing efforts. Upon completion of all five courses in HAR’s social media series (in any order), members will receive a certificate of completion and be named a “HAR Social Media ProHAR Social Media Pro” or SMPSMP for short. The cost of each class is $20.

•Members will be able to take either the Video orthe iPhone to earn the SMP designation.The iPhone class is estimated to launch

in Oct/Nov 2009.

Marilyn M. MaxwellMarilyn M. MaxwellTechnology Training Specialisty Training Specialist

marilyn@har.commarilyn@har.com713 629-1900 x 288713 629-1900 x 288